Posts Tagged ‘Aisha Sharpe’

MASTER OF YOUR DOMAIN

Thursday, July 15th, 2010

Insights into becoming a happier and healthier bartender
By Francine Cohen

You’ve copiously studied recipes from the patron saint of cocktail recipes, Jerry Thomas ; Tony Abou-Ganim, Dale DeGroff, Doug Frost, Steve Olson, Paul Pacult, Julie Reiner, Audrey Saunders, Andy Seymour, and Dave Wondrich, have taught you valuable lessons in technique, ingredients, and tasting and now, at Tales of the Cocktail 2011 it is time to learn how to become the master of your own domain.

This seminar asks: Ever wonder how some nights when you worked so hard – you were at the end of the night physically tired but in good spirits and appeared not to have lost a lot of energy? Remember also the nights when at the end you were not only physically tired and exhausted but also emotionally drained and “heavy?” If you can answer “yes”, even if it’s just for one shift, then you need to be in this room on Saturday afternoon.

Join Dushan Zaric (Employees Only www.employeesonlynyc.com, Macao Trading Company www.macaonyc.com) and Aisha Sharpe (Contemporary Cocktails www.contemporarycocktailsinc.com) for a journey into yourself that results in better bartending. And a better, more peaceful, productive, and profitable you that you’ll get to after understanding how to look at service as an art, maintain balance and sense of self and, essentially, break down the bartender.

Zaric explains why he’s bringing this seminar to Tales after offering it to bartenders around the world. He says, “There are a lot of bartenders who are very well versed in mixing cocktails, knows history, when it comes to service and help themselves that’s where they are not well equipped, and don’t have the tools.”

He continues, “I’m doing this to make people’s lives easier. It breaks my heart to see

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TURNING COCKTAILS INTO TREES

Wednesday, April 14th, 2010

Cocktail Competition Gives Back To The Planet


This just in from Aisha Sharpe, who, along with partner Willy Shine, runs cocktail consultancy Contemporary Cocktails www.contemporarycocktailsinc.com …Sharpe announces,“Willy and I have set up a company supporting charities for the global good called Cocktail for a Cause.

Their initial effort to replenish the planet that is mined for the products poured at the bar is tied into the 40th anniversary of Earth Day. But Sharpe and Shine know that while it’s noble to try and fix the world a drink at a time they can’t do it alone and so they’ve partnered with like-minded spirit producers Carter and Courtney Reum of VeeV www.veevlife.com. Sharpe explains, “For the month of April we have teamed up with VeeV to help them reach their goal of planting 10,000 trees in India.”

According to Shine, the association with VeeV and Contemporary Cocktails has a long and deep history and the two companies are eager to enlist the help of anyone and everyone who fancies themselves a mixologist and sees themselves steward of the earth. Getting involved is easy, just create a cocktail using VeeV and fresh, seasonal ingredients and submit it on the Contemporary Cocktails Facebook page www.facebook.com/#!/contemporarycocktails?ref=ts. VeeV has agreed to plant five trees for every cocktail recipe submitted.

Cocktails will be judged by fellow Facebook users, and on May 3rd the top three winners will be decided. Each of these winners is gifted with a free trip to Tales of the Cocktail (hotel and airfare).

To plant some trees, and submit your VeeV cocktails, visit the Contemporary Cocktails Facebook Page.

COCKTAILS FOR A COUNTRY

Saturday, February 13th, 2010

Spirited sipping leads to $5,800 raised at the Hearts & Cocktails for Haiti Benefit

By Francine Cohen

Photo courtesy of Lush Life Productions

Who said people drink just for pleasure? Sometimes they drink to help those in pain. At least that’s what was going on at Bar Celona in Brooklyn on Sunday, January 31st when hundreds of spirits industry professionals and cocktail enthusiasts gathered to raise a glass and some much needed funds for Haiti.

Haitian American Ray Raymond of Leblon Cachaça and Dave Catania of Chairman’s Reserve organized this important evening and welcomed their industry friends and cocktail lovers to join them for cocktails created especially for the evening by some of New York’s best mixologists.

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