Posts Tagged ‘Assouline’

BRAIN FOOD – CRAFT COCKTAILS

Monday, July 15th, 2013

Brian Van Flandern’s Sophomore Book – Craft Cocktails – Debuts With Much Fanfare
By Francine Cohen

Photo courtesy of Assouline

Photo courtesy of Assouline

Craft. Think about that term in relation to furniture makers and you conjure up a small workshop with myriad tools; each with their own unique purpose. Each wielded by an artisan who has dedicated many years to mastering the intricate details that go into making his final product a work of art. The craft of the bartender is no different. And nothing illustrates this more beautifully than Brian Van Flandern’s second cocktail book which includes 50 of his own recipes plus 20 from the likes of Jim Meehan, James Menite, Eryn Reece, Julie Reiner, Dushan Zaric and other professionals from Clover Club, Death & Co., Employees Only, and PDT – the stunningly photographed Craft Cocktails.

Van Flandern explains how Craft Cocktails, his second book, came to life, “After the amazing success of Vintage Cocktails I wanted to release a book that would be appreciated by the multitude of fellow mixologist but still be accessible to the masses. Vintage Cocktails was released in late 2009. It won Best Cocktail Book of the Year 2010 from the Gourmand Cookbook Awards in Paris. It is now in its fifth printing and is distributed in dozens of countries throughout the world. Even though the recipes are simple classics, I was thrilled that so many industry professionals really loved the layout and design of the book. When I left Michelin Three Star Restaurant Per Se in 2007, I wanted to write a book showcasing the recipes that

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BRAIN FOOD

Friday, December 31st, 2010

Give the gift that keeps on giving (even after you’re gone)

Photo by John Kernick

Let’s just say (for argument’s sake) that you didn’t manage to get away during the holidays because hotels, restaurants, and bars don’t shut down even if everyone else does, and so you didn’t make it home to your family. Once again, like many years past (or at least those since you’ve worked in the hospitality industry) family holiday celebrations and gift giving were postponed until after the new year.

And let’s continue to say (just hypothetically) that you arrive home and either a) discover that your family is, much as you love them, supremely annoying and the only way to cope is with a couple of cocktails or b) you realize how much you love and miss them and want to treat them to the best cocktails they’ve ever had so you whip out your favorite recipes and shake and stir up a couple for them.

But then, the sad part comes…you have to leave and go back to your daily routine. And they are without you and without your delicious cocktails. Not to fear, you can leave behind the gifts that keep on giving… cocktail books.

VINTAGE COCKTAILS BY BRIAN VAN FLANDERN

If you’re looking for the perfect book that suits your family member with a well stocked bar and a few cocktail tricks up his sleeve just as well as it suits your family member who simply likes to drink, then Vintage Cocktails by Brian Van Flandern is the edition for you to gift.

Both elegant when sitting on the coffee table and useful when pulled behind the bar, this book offers a well edited collection of some of the best loved cocktails through the ages. Shot at Bemelmans Bar; the destination watering hole in Manhattan’s posh Carlyle Hotel, each drink is exquisitely presented in Baccarat crystal glassware.

Recipes are easy to follow and enjoy and it’s no wonder; they’re vintage cocktails. Van Flandern explains just what that means as he says, “Vintage cocktails are cocktails that at one point in time, for whatever reason, gained global popularity and are either classics or are destined to become classics. Like Dale DeGroff’s Whiskey smash and Audrey Saunders’ Gin Gin Mule.”

Understandably, Van Flandern is proud of this book. And you’ll be proud to give it. He remarks, “There are stunningly beautiful pictures side by side with easily followable cocktail recipes. It’s a staple for any bar, to see what the drink should look like.”

SPEAKEASY BY JASON KOSMAS AND DUSHAN ZARIC

Next up is a new book that takes a look at both old and new cocktails. Speakeasy, by Jason Kosmas and Dushan Zaric of Employees Only, brings the liquid best of this well-loved NYC industry bar and restaurant into your own home.

We think its one part instruction manual and one part reveling in memories of your late nights at EO. Says Kosmas, “The book is intended to be more than a recipe book of classic and EO cocktails. Its purpose and format is to help the reader understand the mentality behind our process of bringing new cocktails to life. A chef once told me, ‘To break the rules, you first have to know what they are.’ We lay out the classics to show how we reconstruct them. Some cocktails have new ingredients, some are tweaked for the modern palate and some are inspired by the idea or audience of a cocktail. We wanted take our readers on a journey through the evolution of the cocktail.

To keep cocktails alive we need to breathe new life into them constantly. Bastardizing spirits in new way is the essence of cocktail making.

Zaric notes, “This book is an example of how Jay and I evolved our methodology in cocktail creation; by learning from the classic and implementing it for the pallet of the 21st century drinker. A cocktail today is far more exciting then it was ever in the history [of cocktails]. We have at our disposal a huge variety of ingredients, some of which find their way into mixed drinks for the first time. Additionally – and I have to emphasize that point – a cocktail should stay within its gastronomical boundaries and serve as a part of the overall experience.

We encourage the readers and trade in particular to “break conventions” and experiment. Use the classics as a guide line; and when you master the techniques and methods of preparation and service, by all means, play and discover your own “taste.” Remember that the classics became classic when someone “broke conventions” and went down a road “less traveled.” Fortunately, Lady Luck rewards the brave and courageous and today we have a solid foundation from which to build upon. Use the book as a guideline and inspiration and you will for sure have a wonderful time with it.

They conclude, “The Miles Davis quote on Jazz sums up our philosophy of cocktails:
‘I never thought that the music called ‘jazz’ was ever meant to reach just a small group of people, or become a museum thing locked under glass like all other dead things that were once considered artistic.’”