Posts Tagged ‘Averna’

VIVA LA DIFFERENCE

Friday, July 15th, 2011

The French are coming. And the new breed of bar is on its way.
By Miguel Calvo

High-end cocktail bars have been around for quite a while in the United States. In New York alone tropical Lani Kai (www.lanikainy.com), austere Death & Company (www.deathandcompany.com), tiki style Painkiller (www.PK-NY.com) and stylish Dram (www.drambar.com), to name a mere few, have set the standard in what people expect from a proper mixologist bar. In other parts of the country too, like in Chicago at The Drawing Room (thedrchicago.com), these bars exemplify what is now the norm in cocktail culture in the United States; offering fresh ingredients, paying attention to glassware, drink specific ice, house infused spirits/ bitters and atmosphere to match. While a number of the new breed of American bars have embraced a singular spirit centric focus like punch pavilion Cienfuegos (rum; www.cienfuegosny.com) and Mexican style Mayahuel (tequila; www.mayahuelny.com) many still embrace Prohibition rooms as Milk & Honey (www.mlkhny.com/newyork) and PDT (www.pdtnyc.com). So are we ready for a European invasion that may challenge what we have thought should be a mixologist bar?

Across the water there is a surge in the style of what may be the new direction of cocktail culture that is headed our way. These drinking dens sometimes have a selective door, they allow standing (and occasionally dancing), and have no fear of vodkas. Of course you may find the usual spirits suspects on their menu such as Hendrick’s gin (www.hendricksgin.com) and Appleton rum (www.appletonrum.com); but right alongside these iconic brands proudly stand a group of vodkas, such as Ketel One (www.ketelone.com) and Stoli (www.stoli.com), which are commonly ignored by their stateside brothers. Another big difference is that these cocktail crafters who, like their US counterparts, embrace the use of bitters like Peychaud’s (www.sazerac.com) and

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A SHOT OF THE BLACK STUFF

Wednesday, August 4th, 2010

It’s Good For You
By Abigail Gullo

Maybe those college kids doing shots of Jägermeister aren’t so stupid after all
(www.jagermeister.com). They might actually be onto something (though possibly going about it in the wrong way) – and that something is appreciating the restorative qualities that Amaros and bitters like Averna (www.avernausa.com), Jägermeister, Fernet (www.fernetbranca.com), and Underberg (www.underberg.com) all offer.

We have all downed these bitter drinks in a hurry, rushing to get it to our belly, hoping it will do some good…or maybe bad. But, after sitting through the recent Tales of the Cocktail (www.talesofthecocktail.com) seminar A Shot of Black Stuff – Amazing Amaros and Brilliant Bitters, to see if these traditional medicinal bitters had any positive pharmaceutical value, I think I’ve concluded that the answer is “yes.”

The traditional boundaries of Tales of the Cocktail seminars were stretched for the first time this year as due to the ever-growing popularity of the event it had to expand outside the confines of the Hotel Monteleone (www.hotelmonteleone.com). Just one block away, the ballrooms of the Royal Sonesta Hotel (www.sonesta.com/royalneworleans/) on Bourbon Street were put to good use for an overflow of cocktail geekery and knowledge gathering. The ballrooms at the Royal Sonesta were refreshingly easy to find, compared to the labyrinth of the Monteleone, and sitting in the coffee shop across the hall I found two Germans waiting for the seminar to start.

Stephan Berg and Alexander Hauck, founders of The Bitter Truth (www.the-bitter-truth.com), have advanced the field of bitters with their exhaustive research and newly released line

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COCKTAILS FOR A COUNTRY

Saturday, February 13th, 2010

Spirited sipping leads to $5,800 raised at the Hearts & Cocktails for Haiti Benefit

By Francine Cohen

Photo courtesy of Lush Life Productions

Who said people drink just for pleasure? Sometimes they drink to help those in pain. At least that’s what was going on at Bar Celona in Brooklyn on Sunday, January 31st when hundreds of spirits industry professionals and cocktail enthusiasts gathered to raise a glass and some much needed funds for Haiti.

Haitian American Ray Raymond of Leblon Cachaça and Dave Catania of Chairman’s Reserve organized this important evening and welcomed their industry friends and cocktail lovers to join them for cocktails created especially for the evening by some of New York’s best mixologists.

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