Posts Tagged ‘Beefeater’

SUPER SIPS

Saturday, December 31st, 2011

Memorable cocktails that rise to the top of the list
Stories curated by and photos by Jason Rowan (except where noted)

Photo by Virginia Miller

Most publications are busy prognosticating; focused on the year ahead, projecting trends and anticipating the future. But at INSIDE F&B we decided to take a moment before rushing pell-mell into 2012 and invite you to join us in relieving some stress that always comes with looking ahead. Instead, stop and smell the proverbial roses as we take a look back at some of the spirit industry’s best drinks tasted around the world.

Simon McGoram, Drinks Editor, Australian Bartender Magazine (boozebraggart.blogspot.com/)

The best drink I had all year had to come from one of the more unlikely places in Australia – Katoomba in the Blue Mountians in NSW. Once upon a time it was known as Sydney’s playground – especially during the roaring twenties with Gatsby-like characters parading around in finery. Now the place attracts only a few weekend tourists with its beautiful art deco cafes and hotels remaining for the large part empty and falling into disrepair.

I was up there with my partner for a Valentine’s Day getaway – with February being the middle of summer down under we were expecting swelter. Instead a cool mist hung eerily over the whole town as we walked up the steps of the Carrington Hotel for a pre-prandial tipple. The hotel by the way looks like something out of The Shinning and sure enough during the middle of the week the place was empty and spooky.

We were sat next to a roaring fire in an anteroom next to the grand 1930s ballroom. I was expecting that they might manage a decent G&T but I was pleasantly surprised by the quality of the cocktail offering. I ordered an Old Cuban – an Audrey Saunders masterpiece that had somehow found its way to this country town. My partner had a Bramble – a Dick Bradsell modern classic from London. The drinks were good. Not exceptional. bBut it was the more the fact that in rural Australia I could order drinks created by the best bartenders of London and New York whilst being transported to almost untouched art deco setting. I thought truly cocktail culture has come of age and perhaps one of America’s greatest inventions can be enjoyed at all ends of the earth.

Stephen Myers, Illegal Mezcal
(www.ilegalmezcal.com)

Drinking a Negroni at an outdoor cafe with a beautiful girl and a great friend on the Sardinian coast as the sun set over a Phoenician ruin and a lighthouse. Rather than the 1:1:1 ratio of the drink on its own it was all the elements of the time, place, people and the great drink itself that made it my best drink for 2011.

Philip Gandevia, cocktail bartender, Eau De Vie, Sydney
(eaudevie.com.au/)

We were having a meeting at Eau De Vie, going over our recipes and making sure that our techniques were uniform. We mentioned a Bijou (equal parts gin, Dolin and Chartreuse, orange twist and discard) and I made a casual statement that of course it was always stirred. One of our team, Taka Shino, demurred, saying that he always shakes his. Not only was this interesting in terms of discovering an inconsistency but it was also something I’d never entertained for this cocktail. “Well, let’s try them,” I said and we made side-by side identical Bijous, mine stirred and his shaken. When we tasted them I was fairly shocked to discover that I preferred the shaken. It was an excellent reminder that the junior bartender can show the senior bartender something

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WHOLE LOTTA SHAKING GOING ON

Sunday, April 10th, 2011

New York Loves Japan Punch Party Fundraiser
By Francine Cohen


First an earthquake, followed by a tsunami, followed by another earthquake and expected aftershocks. Japan can’t catch a break.

But you can take a break from your regular Monday night cocktail routine and put that money to good use. Not to worry; we’re not suggesting you stop sipping. Instead we think you should be sipping Japanese inspired punches at Summit Bar.

$20 gets you unlimited access to punch bowls filled with hand crafted concoctions created by New York’s best bar chefs. Punches on the bar will includ Beefeater Gin, Belvedere Vodka, Corazon Tequila, Leblon Cachca, Pernod Absinthe, Sailor Jerry Rum, and the Classic & Vintage Spirits portfolio (presented by The Tippling Bros.). Ladle up your cup to the beats DJ Kimiko Masuda will be spinning or ask the bar staff for a Yamazaki cocktail and know you’re drinking for an important cause.

100% of the proceeds got the Japan Society’s Earthquake Relief Fund. To RSVP see
www.facebook.com/event.php?eid=113541028725371 and for more information go to www.thesummitbar.net.

ROCKS STARS – TALES OF THE COCKTAIL 2010 TOP 5

Friday, July 30th, 2010

By David Ransom

Photo courtesy of Tales of the Cocktail

Rules are made to be broken, and while Rocks Stars, originally conceived as a profile column focusing on “Movers and Shakers” in the sprits industry, will for all intents and purposes remain that way, from time to time I may just throw in some thoughts on experiences I have along the spirits trail that I find need some play.

To that effect, I would like to bang a few keys on the keyboard, updating you on this year’s 8th Annual Tales of the Cocktail conference held in New Orleans this past hot and steamy week, by bringing to light what I consider to be the week’s top five events:

Here we go, in no particular order, except the last one:

5. Wednesday evening’s Beefeater Welcome party. Held in the New Orleans Contemporary Arts Center, This “welcome party” had it all: Alice in Wonderland characters floating through the room, trapeze artists floating through the air, and some beautiful cocktails with the “always classic” Beefeater gin, made by some of the world’s great bartenders, like Jamie Gordon and Audrey Saunders, while others, like Tony Abou-Ganim and Dale DeGroff roamed the room. A great way to kick into the week’s festivities.

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ROCKS STARS: PROFILES IN CUBAGE

Wednesday, June 23rd, 2010

Shawn Starbuck Kelley
By David Ransom

The last thing Shawn Starbuck Kelley ever expected, was to be on the receiving end of a pitch… In her life, it’s usually her that does the asking. Not that she isn’t thrilled to be promoting something to the press. That’s something she’s VERY comfortable doing! It’s just that she’s just usually discussing one of the many spirits brands in her stable, not the finer points of the world according to Shawn. So when I asked her if I could interview her for Rocks Stars, Shawn, while surprised, was thrilled to sit down for a chat.

As Director of Public Relations for Pernod-Ricard USA (www.pernod-ricard.com), producer of such iconic brands as Absolut, Beefeater, Plymouth, The Glenlivet, Chivas, and Jameson, Shawn is one of a handful of names at the top of the leader board in the world of spirits, mixology and cocktails, who didn’t get there by shaking a shaker, or squeezing a lime. Not that she didn’t roll up her sleeves and do some dirty work along the way, it’s just that her path was a bit more circuitous, and possibly, dare I say it…, more interesting?

No, she wasn’t a lawyer, doctor, or pop singer who gave up a lucrative career to follow her dream of a life in food, nor did she leave the family coffee shop business, as her name may imply, to strike out on her own. Starbuck is a family name, but they’re not based in Seattle, and the closest she comes to being in any way associated with a coffee brand, is that Pernod Ricard owns Kahlua.

Growing up as the last of five children in a middle class family in Detroit Michigan, Shawn recognized early that food (and drink) would always play an important role in her life. She says, “I came from a family of gourmands. I grew up with an appreciation for good food, whether it was fresh fish and local veggies during summers on the shore of Lake Michigan, or learning how to make my parents’ evening drinks when they came home (Mom’s drink was an Old Fashioned and Dad drank

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Turning Japanese

Friday, May 14th, 2010

East Meets West At The Bar With Uyeda-San
By Jason Littrell
All photos courtesy of Lush Life Productions

Over the course of two days I was side by side with some of the greatest cocktail minds in the country who sat quietly in the Hiro Ballroom in the Maritime Hotel (www.themaritimehotel.com). These bartenders, mixologists, writers, scientists and all around mega-nerds surrounding me all came to check out the cocktail master himself, Kazuo Uyeda from Ginza, Japan, owner of the Tender Bar, and learn the famed Hard Shake from the man who had created it.

Uyeda-san’s visit to New York, courtesy of Greg Boehm’s Cocktail Kingdom (www.cocktailkingdom.com), Beefeater Gin (www.beefeatergin.com), Suntory Whiskeys (www.suntory.com) and Smirnoff Vodka (www.smirnoff.com), drew this collection of America’s brightest drinks practitioners together in anticipation of learning the precise ways of Japanese bartending from this internationally known cocktail-zilla who has spent the last 45 years behind the bar perfecting the art of cocktail deliciousness – his ultimate goal. We didn’t know it then, but an eye-opening cultural exchange was about to take place.

Over those two days we sat listened, percolated, drank, and laughed with this man who has spent the last four decades perfecting his craft. The style he taught us was as specific, detailed, exacting and considerate as the Japanese tea ceremony or the hand-crafted Samurai sword. To the drop, and in absolute detail, he explained the minutiae of every element of his cocktail execution.

That first morning I was introduced to Uyeda-san’s concept of executing cocktail perfection. He discussed the intrinsic and philosophical elements of his style that are embodied by drink after drink being delivered with the same stance, same shake, same pour, and same snapping wrist motion that releases the last drop from the shaker. His decades of research and experimentation have been driven towards a singular goal: the pursuit of perfection and deliciousness.

He first discussed the “Japanese Mindset” which introduced me to the idea of putting your mind into your cocktail. This was interesting in the respect that the process was the product. The concept of creating the anticipation with your guest was something I tried to picture myself doing, with little immediate success. This, he explained takes time and “training yourself to concentrate.” He went on to explain that one’s technique and performance are a direct expression of one’s self. Now, I always knew

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300 YEARS OF GIN

Tuesday, March 2nd, 2010

Photo by Nick McGlynn/Photo Courtesy of Pernod Ricard

Fish, Chips and Sips Celebrates Three Centuries of Gin Cocktails
By Kathleen Reynolds

New York City may have been in the midst of its most severe blizzard of 2010, but that didn’t stop bundled up imbibers from cozying up for an event at the Summit Bar www.thesummitbar.net billed as an evening of “Fish, Chips and Sips” hosted by the good folks from Plymouth www.plymouthgin.com and Beefeater Gin www.beefeatergin.com.

“We’re here to showcase the versatility of gin,” said Sarah Bessette, Director of Public Pelations for Pernod Ricard www.pernod-ricard.com. Bessete’s go-to drink: a classic Plymouth Martini. Also served were cocktails made with Beefeater,

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COCKTAILS FOR A COUNTRY

Saturday, February 13th, 2010

Spirited sipping leads to $5,800 raised at the Hearts & Cocktails for Haiti Benefit

By Francine Cohen

Photo courtesy of Lush Life Productions

Who said people drink just for pleasure? Sometimes they drink to help those in pain. At least that’s what was going on at Bar Celona in Brooklyn on Sunday, January 31st when hundreds of spirits industry professionals and cocktail enthusiasts gathered to raise a glass and some much needed funds for Haiti.

Haitian American Ray Raymond of Leblon Cachaça and Dave Catania of Chairman’s Reserve organized this important evening and welcomed their industry friends and cocktail lovers to join them for cocktails created especially for the evening by some of New York’s best mixologists.

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