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April 27, 2010

In Vino Veritas. Or Is It Veritas?
By John Henry

Photo by Jennifer Mitchell/Courtesy of Beam Global

The Word on the street rules. But the CHO elements (and I mean Carbon, Hydrogen and Oxygen of molecular alcohol) can definitely pit one’s word against another’s. We are in a business fueled by gossip and hearsay. From the outside, the modern corporate cubicle workplace looking in, it would seem that spirits business is a freewheeling one where people, drink, chat and maybe even wind up in strange sheets at the end of the night.

There is some truth to that. As there are in the divorces, whiskey widows, lipstick on the glass and strange flower expenses on the American Express bill. But a greater truth we seek. Just like the old Roman adage, in vino veritas. At least according to that imbiber. Let’s zero in a bit on the “word on the street.”

Rumors run rampant in this business. Especially amongst folks not often found out on the street. For instance, how about these gems: St Germain was offered $111 million by Heaven Hill and turned it down. Seeks 240 mil…William Grant has bought Tuthilltown…Pegu Club doesn’t serve Continue Reading…