Posts Tagged ‘Brian Facquet’

SHUT DOWN, SIP LESS?

Friday, October 4th, 2013

How the US government’s shut down is wreaking havoc with the spirits industry
By Francine Cohe
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Washington DC with monument in background quiet

Think that just because you’re not one of the 800,000 “non-essential personnel” furloughed during the government shut down this week that you and your hospitality/liquor industry brethren and the customers you serve won’t feel the sting? Think again.

While you’re all still expected to be at your job as normal, and it doesn’t seem evident that anything much has changed on a day to day basis, OND sales numbers, product innovation, and revenue (brand and tax revenue) is going to be down this year. Not to mention the possibility of product shortages. There’s no telling yet just how hard we’ll be hit. But it’s certain you’ll see the impact in some way.

Though it is highly unlikely you’re in the same boat as Allison Evanow of Square One Organic Spirits (www.squareoneorganicspirits.com) and Brian Facquet of Prohibition Distillery (www.prohibitiondistillery.com), two craft distillers in the delegation organized by the Distilled Spirits Council of the United States (www.discus.org) to present their handcrafted products to VIPs at Berlin’s Bar Convent next week who were just notified that the venue had changed from the American Embassy to the Berlin Hilton thanks to our legislators not coming to consensus, the impact of this government shut down won’t go unnoticed.

Maybe it’ll be noticeable bare spots on your shelves because imported products are tied up at port. That’s a problem that Lizzie Asher, President of Macchu Pisco (www.macchupisco.com), is presently facing. Or maybe you’re a retailer awaiting holiday VAPs to fill your shelves in one of the busiest selling seasons of the year and those new products simply aren’t available. Producers who live and breathe for those on and off premise account sales are certainly feeling it now. Jason Johnstone-Yellin of Single Cask Nation (www.singlecasknation.com) notes, “Single Cask Nation has product sitting at the Glenfarclas distillery that cannot be imported before TTB approval is received. Further, our US-sourced Chanukah releases are delayed while we wait to

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DESIGN FOR THE DISTILLERY AND WIN

Tuesday, July 30th, 2013

Prohibition Distillery and Bootlegger 21 Vodka Announce Their First Fan T-Shirt Competition

Bootlegger Logo w-shuttlecock product of E.S (2)

This directly from distillery co-founder, Brian Facquet:

The contest of the year has begun! We are inviting one and all to enter the Prohibition Distillery / Bootlegger 21 T-shirt Design Competition.
The winning T-shirt will be the first fan T-shirt design in our history!

Be creative…have fun…Will it be a Bootlegger T-shirt or a Prohibition Distillery focus? Who knows! Best of all, the top 3 designs will be voted on by our fans and the winner selected by our panel of judges. ( well…John and I)

The winner will receive the following:
1. The prestigious Prohibition Distillery T-shirt Trophy
2. 4 T-shirts with their design
3. A private tour at the Distillery for you and your friends. (Mill some corn, taste some fermenting mash, fill a barrel…or just watch)
4. Bragging Rights!!!!
5. Did I mention the trophy?

Runners up will receive a Prohibition Distillery hat, the other guy’s winning tee shirt (if it doesn’t hurt too much) and a Bootlegger Poster.

Contest ends August 5th. Email any questions to brian@prohibitiondistillery.com
www.prohibitiondistillery.com

NO MORE MEDALS FOR EVERYONE

Wednesday, August 24th, 2011

The end of the spirits competition as youth soccer league
By Francine Cohen

Photo by Keith Long

Summer is coming to a close which means in a few more weeks covers will start getting back up to their pre-summer levels, brands will kick off their 2012 marketing budgets, and kids go back to school and their fall soccer leagues.

While it might not seem as if underage soccer enthusiasts have anything to do with spirits and spirit competitions, they do. Think back to when you were running around on that soccer field and how much you loved the game, the team’s camaraderie, and winning.

But is it really winning when almost every spirit gets a medal the same way every kid on the team gets a medal for showing up? The new breed of cocktail competitions doesn’t think so. In fact, Paul Pacult, founder of the Ultimate Beverage Competition, was quoted in an earlier story (insidefandb.com/2011/07/baby-you’re-the-best-2/) as saying, “We’re differentiating ourselves from just about all other competitions which issue medals like peanuts at the circus.”

The aversion to the “every kid in the class gets a Valentine” mentality and the blind judging by spirits buyers who evaluate spirits by pricing bands within each category is also what sets the New York International Spirits Competition (NYISC, ) apart from existing competitions.

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