Posts Tagged ‘Distilled Spirits Council of the United States’

BRAIN FOOD – BOOZE FOR BABES

Tuesday, August 13th, 2013

Give Women What They Want. Not What You Think They Need.
By Francine Cohen

Booze for Babes cover image.jpg

Booze for Babes: The Smart Woman’s Guide to Drinking Spirit Right, and its author Kayleigh Kulp, is ready to be your agent of change if you let it/her be.

This soon to be published tome that will quickly become a must read for the Skinny Girl/whipped cream vodka set is destined to turn things around for female drinkers everywhere; much as it did for Kulp. The author began as an uninformed imbiber who admits, “I really didn’t have any preferences. I was a victim of that marketing – I would drink bottled cocktails and all the flavored vodkas that are the weird candy flavors. It was because I didn’t know enough to care.” Now, like you, she knows plenty. And she cares!

This appreciation began on a DISCUS (Distilled Spirits Council of the United States – www.discus.org) trip to visit whiskey country for a travel story she had been assigned. There, her eyes were opened. It was the first time she’d ever experienced whiskey production and she notes, “There was such an impact being able to see how it was made and see all the products. This was a whole new world of exploration that I had already done with food and wine but never the brown spirits my husband had been drinking for example.”

She continues, “I came back home and discovered my favorite whiskeys and in talking to my girlfriends about this new passion and drinking whiskey while out with them they were asking, ‘why are you drinking whiskey?’ and so I wondered why do I and my girlfriends have this issue and my husband his friends don’t?”

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SEND THEM OUR BOURBON

Thursday, October 13th, 2011

NEWS RELEASE
DISCUS: Congressional Approval of Free Trade Agreements
Will Increase Exports and Support U.S. Jobs

WASHINGTON – The Distilled Spirits Council said today Congressional approval of free trade agreements (FTAs) with Colombia, South Korea, and Panama will lead to significant increases in American distilled spirits exports, while contributing to job growth in the U.S.

“Market opening agreements such as these are critical to improving our competitiveness in the global distilled spirits marketplace and to growing jobs in the United States” said Dr. Peter Cressy, Distilled Spirits Council President and CEO.

“Beneficial provisions contained in these historic agreements will help to significantly increase U.S. spirits exports, especially Bourbon and Tennessee Whiskey, in these rapidly growing export markets,” he added. “America makes great spirits products, and adult consumers around the globe should be able to enjoy them unencumbered by tariffs or other market-distorting barriers.”

Under the agreements, all three trading partners have agreed to eliminate tariffs on U.S. distilled spirits upon implementation or over five to ten years, depending on the product.

“These agreements will level the playing field for U.S. spirits and, in some cases, actually provide U.S. spirits a competitive advantage,” Cressy added. “For example, as soon as the U.S.-Korea FTA enters into force, the current 20% tariff on Bourbon and Tennessee Whiskey will be completely eliminated. This is particularly important since Korea is one the largest spirits markets in the world.”

In addition to removing tariff barriers, all three agreements will protect Bourbon and Tennessee Whiskey as distinctive products of the U.S. This will further expand international recognition that Bourbon and Tennessee Whiskey must be made in America according to U.S. standards. These products account for approximately 66% of total U.S. spirits exports worldwide.

“We are extremely grateful to the Office of the U.S. Trade Representative, and the U.S. Departments of Commerce and Agriculture for the excellent results they achieved for distilled spirits in these agreements,” Cressy concluded. “The U.S. spirits industry looks forward to prompt implementation of the FTAs in order to begin reaping the benefits they provide.”

Over the past 10 years, global U.S. spirits exports have more than doubled; in 2010, the value of total U.S. spirits exports exceeded $1 billion for the fourth consecutive year. The value of U.S. spirits exports to Korea, Colombia and Panama collectively has grown to $16 million in 2010, representing a 97% increase since 2006.

****The Distilled Spirits Council is the trade association representing producers and marketers of distilled spirits sold in the United States.