Posts Tagged ‘Eric Riper’

TO PR OR NOT TO PR?

Wednesday, October 24th, 2012

Who Needs PR? Industry Insiders Weigh In
By Jessica Colley

Photos courtesy of Bullfrog and Baum/Solomon Oh

Gabe Stulman, Eric Ripert, Ryan D'Agostino, Jennifer Baum, Amy Rossetti, Michael Stillman (left to right)

“We live in a world of communication, and within this world, PR is a tool… a strategy for helping us to tell the story of who we are and what we do.” With this statement, Chef/Restaurateur Eric Ripert kicked off a lively debate on the merits of PR in front of a packed crowd at the NYC Wine & Food Festival Trade Talks program conceived and led by hospitality industry PR firm Bullfrog & Baum.

A range of industry insiders joined Bullfrog & Baum President, Jennifer Baum, on the stage in the High Line Room at the Standard Hotel to share their opinions on whether or not restaurants benefit from the services provided by PR firms. Panelists Michael Stillman (Fourth Wall Restaurants owner – www.fourthwallrestaurants.com), Amy Rossetti (Director of PR at the Cosmopolitan Las Vegas-www.cosmopolitanlasvegas.com), Ryan D’Agostino (Esquire Editor – www.esquire.com), Gabriel Stulman (Little Wisco Restaurant Group owner -www.littlewisco.com), and Chef Eric Ripert voiced their opinions on whether or not to PR; their opinions ranged from strongly for PR to strongly against, all supported by years of experience.

Agreeing with Ripert on believing in the benefits of PR were Rosetti and Stillman. The opposite opinion was held by Gabriel Stulman, who has never used PR and prefers to handle media requests within his company. Stulman connected his success to a “strong base of regulars” and “talking to his customers instead of relying on social media”. In fact, Stulman went on to describe his “disdain for Twitter” and

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A FESTIVUS FOR THE REST OF US

Thursday, September 27th, 2012

NYC Wine & Food Festival to Descend Upon the Big Apple
By Kristen Oliveri

The Food Network New York City Wine & Food Festival (www.nycwineandfoodfestival.com), now in its fifth year, kicks off October 11th and might quite possibly be one of the most enticing large scale food-filled events the city that never sleeps has to offer its residents and guests alike.

Running for four informative, delicious and fun packed days this massive food event is lasting presented by the South Beach Wine & Food festival founder, Lee Brian Schrager.

Culinary insiders will enjoy the festival’s 5th anniversary program that features trade-only seminars and the city’s beloved sugar shock indulgence, SWEET – a party hosted by Godiva Chocolatier and Sandra Lee, Friday, October 12 at 82 Mercer in Soho (www.82Mercer.com).

Special events will be ongoing throughout the weekend; most notably one presented by Bank of America, on the Thursday, October 11, On the Chopping Block: A Roast of Anthony Bourdain, hosted by Mario Batali. While guests may be drawn to the sheer opportunity to watch Bourdain get his time to shine in the hot seat, they will also be rewarded with dishes from renowned chef, Michael White.

One of the festival’s more popular events, the Blue Moon Burger Bash hosted by Pat LaFrieda Meats and Rachael Ray, has a new home this year at Manhattan’s Basketball City (Pier 36) on Friday, October 12. Additional celebrity chefs making the rounds at events include Bobby Flay, Giada De Laurentiis, Paula Deen, Guy Fieri, Alton Brown, and Anne Burrell, among others.

While the event is great for consumers and food lovers alike, it’s a not-to-be-missed event for professionals and insiders. It showcases renowned chefs, winemakers, spirit makers and culinary talent, with an exclusive set of events to be held at the International Culinary Center in Soho, featuring master cooking classes, a celebrity chef dinner and tasting/cocktail events.

Hospitality industry PR powerhouse Bullfrog & Baum introduces an industry-only series called Trade Talks. Seats are available (through tradetalks@bullfrogandbaum.com) for those industry folks who want to hear what some colleagues/mentors, and professional crushes like Pat LaFrieda, David Rockwell,

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