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Food Bank for New York City

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Rags to Riches Culinary Tales

October 24, 2012

The truth about overnight success revealed
By Kristen Oliveri

Photo courtesy of Bullfrog and Baum/Solomon Oh

While publicity and success can take many forms, massive media and television attention can change the course of a restaurateurs’ professional path.

Many in the restaurant industry spend years toiling inside their kitchens and pouring over books to pay off endless bills, without ever even entertaining a thought that fame may come knocking on their door. Some within the food and beverage industry, quite frankly, don’t want such attention as their main goal is always to keep their restaurant, bar or hospitality hub in the center spotlight.
Others, who have grown up or are living in the world of food television and a food-centric culture, have experienced immense success in what feels, and looks, like overnight.

At From Zero to Sixty one of the featured seminars for Trade Talks 2012, a program conceived of and hosted by hospitality PR firm Bullfrog & Baum (www.bullfrogandbaum.com) in conjunction with the New York City Wine & Food Festival (www.nycwineandfoodfestival.com), Michael Chernow of the Meatball Shop (www.themeatballshop.com), Ben Sargent, host of Cooking Channel’s Hook, Line and Dinner (www.cookingchanneltv.com/hook-line-dinner), Douglas Quint and Bryan Petroff of the Big Gay Ice Cream Truck (www.biggayicecream.com) and Justin Warner of Do or Dine (www.facebook.com/DOorDINE) and the winner of The Next Food Network Star, spoke candidly about how they’ve handled the spotlight.

Warner, perhaps the most candid of the bunch, was originally working as front of house staff in restaurants throughout New York City when he decided to open NY’s Bed-Stuy-based restaurant Do or Dine with friends, and without any formal culinary training. While he has always been a bit of a trendsetter, his relationship with the media from the beginning was quite unconventional. He recounted the story of how he reached out to a food editor of the New York Times to let them know of his restaurant’s opening with a simple Tweet reading: “Yo, we open.” He notes, “The next thing I knew Continue Reading…

Features

A FESTIVUS FOR THE REST OF US

September 27, 2012

NYC Wine & Food Festival to Descend Upon the Big Apple
By Kristen Oliveri

The Food Network New York City Wine & Food Festival (www.nycwineandfoodfestival.com), now in its fifth year, kicks off October 11th and might quite possibly be one of the most enticing large scale food-filled events the city that never sleeps has to offer its residents and guests alike.

Running for four informative, delicious and fun packed days this massive food event is lasting presented by the South Beach Wine & Food festival founder, Lee Brian Schrager.

Culinary insiders will enjoy the festival’s 5th anniversary program that features trade-only seminars and the city’s beloved sugar shock indulgence, SWEET – a party hosted by Godiva Chocolatier and Sandra Lee, Friday, October 12 at 82 Mercer in Soho (www.82Mercer.com).

Special events will be ongoing throughout the weekend; most notably one presented by Bank of America, on the Thursday, October 11, On the Chopping Block: A Roast of Anthony Bourdain, hosted by Mario Batali. While guests may be drawn to the sheer opportunity to watch Bourdain get his time to shine in the hot seat, they will also be rewarded with dishes from renowned chef, Michael White.

One of the festival’s more popular events, the Blue Moon Burger Bash hosted by Pat LaFrieda Meats and Rachael Ray, has a new home this year at Manhattan’s Basketball City (Pier 36) on Friday, October 12. Additional celebrity chefs making the rounds at events include Bobby Flay, Giada De Laurentiis, Paula Deen, Guy Fieri, Alton Brown, and Anne Burrell, among others.

While the event is great for consumers and food lovers alike, it’s a not-to-be-missed event for professionals and insiders. It showcases renowned chefs, winemakers, spirit makers and culinary talent, with an exclusive set of events to be held at the International Culinary Center in Soho, featuring master cooking classes, a celebrity chef dinner and tasting/cocktail events.

Hospitality industry PR powerhouse Bullfrog & Baum introduces an industry-only series called Trade Talks. Seats are available (through tradetalks@bullfrogandbaum.com) for those industry folks who want to hear what some colleagues/mentors, and professional crushes like Pat LaFrieda, David Rockwell, Continue Reading…