Posts Tagged ‘Ford’s Gin’

OH HOLY NIGHT, IT’S NOT TOO LATE

Wednesday, December 23rd, 2015

Last minute holiday gifts that still say “I care”
By Francine Cohen

Lewis Bag Sample Pic 1 with bottle in it.jpg

People, do not despair.

Yes, Christmas is just 48 hours away, and yes that means that unless you have an in with the big guy in the red suit you’ve probably blown it in terms of getting something shipped to you to give to your loved ones this holiday. But there’s still a couple of great options for holiday gifts you can find locally as long as you get yourself to a liquor store or a book store before they close tomorrow evening.

First up (because we know you probably need a drink if you’re still out there looking for Christmas presents), the Ford’s Gin Lewis Bag. It’s snazzy, it’s handy, it’s functional, it’s a great educational gift to give and share your love of gin (and other spirits) with family and friends, AND it can be used over and over and over again for making great cocktails or just getting out some aggression.

The Lewis bag, a canvas ice crushing vessel that had a long history of use and was revived and popularized in the 1990s by the Lewis Company, is more than just a thoughtful and useful gift for the bartender in your life. It’s also good for the planet. Simon Ford shares, ” Something that upsets me is the amount of un-necesscary packaging there is in the spirits industry, especially during the holidays, so I wanted to make a VAP that was an example of something that could be reused rather than one that will most likely end up in the trash once it is opened. I have worked in liquor stores and about half of the boxes that housed bottles would end up in the trash before they had even left the store and almost every gift box that is delivered to a bar will end up in the trash. I do understand that they look nice and make for nice packaging for gifts at this time of year especially for the luxury spirits but for The 86 Co I will always try and push ourselves to come up with packaging ideas that can be reused and failing that recycled whenever possible and our first attempt at a VAP is to put Fords Gin in a Lewis bag/Canvas Wick Ice Bag.”

He continues, “The copy on the bag reads… “The Lewis Bag was a staple of 19th century bartending and remains one of the most effective ways to crush ice for your drinks at home. Simply fill the bag halfway with cubes and smash them with a wooden mallet or even a rolling pin. The canvas wicks away moisture , resulting in colder ice pieces that are less apt to water down your drink. Perfect for Juleps and Smashes.” We have also placed the recipe for a Gin Julep on the bag (and in Chicago we have had a local bartender give us a recipe for the bags that will be distributed there.)”

A Lewis bag…what a smashing gift idea!

SG book gotham 7

Next, for the readers (and eaters) in your life: Savoring Gotham: A Food Lover’s Companion to New York City. This encyclopedic history of all things food and drink that make NYC the culinary destination that it is, Savoring Gotham came together in 568 entries across 760 pages written by 174 authors (including yours truly). Want to explore the history of restaurants like Delmonico, 21 Club, and Barney Greengrass? Need to delve further into the history of bars and cocktails, charities like Citymeals on Wheels, and people like Ruth Reichl, Bob Lape, and others who have been an integral part of the city’s food & restaurant scene so that you’re the smartest foodie at your next pop-up dinner?

Take a walk to your favorite bookstore (or order here at a 30% discount if you don’t need it immediately–use code ADFLYK2 at https://global.oup.com/academic/product/savoring-gotham-9780199397020?cc=us&lang=en& ) for this delicious read.

And, for five lucky www.insidefandb.com readers, we’ve got copies of this to give away. Be the first five people to email us with the answers to the following questions: How many entries in the book? How many authors contributed? Can you name one of the authors? Where is Barney Greengrass located? Whom does Citymeals on Wheels support/what do they do? Send your answers to: francinecohen@insidefandb.com and books will be on their way to you shortly.

Best wishes for a delicious holiday season and a wonderful new year!

JUST JUICE

Monday, November 4th, 2013

How the 86 Co. Gave Bartenders Just What They Asked For
By Francine Cohen

86 Co AYLESBURY DUCK ILLUSTRATION WITH BACKGROUND

You may know them for their big win in the best new product category at this year’s Tales of the Cocktail Spirited Awards, or (depending on whether you gained access or had drinks graciously ferried outside to you while waiting on line before being turned away) love them/hate them for their brand’s Tales debut party, The Bare Knuckle Brawl. But do you really know the 86 Co. and their line of spirits?

Unlike many other brands that start off with a product or a marketing plan, the pros behind the 86 Co. (Malte Barnekow, Simon Ford, Jason Kosmas, Kris Roth, and Dushan Zaric) started with goals and a bunch of questions. Kosmas explains, “You need to be able to get great spirits at an honest price. That’s part of the equation. We don’t want to re-teach people how to make drinks. What we did want to do when creating our spirits was to make them be plug and play and have bartenders use our spirits. We want them to be inspiring, which is why they are spirit driven.”

The focus on being spirit driven, and higher proof than some competitors, was all to make bartenders happy. Despite the reality that they’d be facing higher excise taxes, the 86 Co. team made a conscious decision to satisfy the bartender’s need for an impressive ABV number. Says Kosmas, “They think that people’s experience is based on the spirit straight out of the bottle. But it is not until you mix with it that you get the impression of what the spirit does. So we used mixed drinks as a benchmark and a we ended up with a tequila that is so full of agave, rum that is sugar cane; they are all very stereotypes and exaggerated stereotypes. And all highly viscous. It was about producing a tool for bartenders.
Creating precisely the right tools was the first order of business as Ford explains how they arrived at the profile for each brand, “We started with what we wanted the liquid to be before we went into it [production].”

In part the success of the company’s product line (Aylesbury Duck Vodka, Caña Brava Rum, Ford’s Gin, and Tequila Cabeza) has as much to do with the combined spirit wisdom and bar experience of the brand’s principles, as it does the input and needs of the greater

Read the rest of this entry »