Knowing what gets you featured in the press
By Francine Cohen All photos courtesy of Lush Life Productions
www.hannaleecommunications.com) and Alia Akkam of Beverage Media (www.bevnetwork.com) and I shared with the USBG New York Chapter members recently at a monthly meeting held at Macao Trading Company (www.macaonyc.com) as Lee introduced her PR 101 program. In short…RETURN MEDIA QUERIES!
Seriously, people. Wonder why so and so is getting all the press and you’ve worked longer or harder than they have and never get featured? Hmmm, maybe that’s because when the media calls, you don’t respond. Or maybe it’s because they don’t know how to find you. Well, that stinks. But it’s easy enough to change.
If you walk away with only two things from this story, remember this: 1) Return media queries (as noted above) and 2) Content is king.
What does this mean exactly? Well, if you want people to respect you, talk about you Continue Reading…