Posts Tagged ‘Hanna Lee’

TAKING THE HIGH ROAD

Thursday, September 13th, 2012

Announcing the Finalists of the First-Ever Louis Royer “Show Me the Proof!” High Proof Cognac Cocktail Competition

Hanna Lee Communications, an award-winning agency specialized in spirits, food, wine, and lifestyle PR and event management, announced the 12 finalists of the first annual “Show Me the Proof!” High Proof Cognac Cocktail Competition for professional bartenders and mixologists. The competition, hosted by Hanna Lee Communications and the first of its kind, spotlights the seasonal mixability of Louis Royer “Force 53” VSOP Fine Champagne Cognac, one of the highest proof Cognacs in the U.S. market today.

Exemplifying the current trend of over-proof spirits achieving popularity, more than 100 recipes celebrating the four seasons were received via ShakeStir.com from bartenders and mixologists from across the U.S.

The 12 finalists include: Brad Farran (Clover Club/Death & Co.,
NYC); Claire Sprouse (Rickhouse, San Francisco); Franky Marshall (The Tippler/Monkey Bar, NYC); Ivan Radulovic, (Macao Trading Co., NYC); Jeff Bell (PDT, NYC); Joe Campanale (Anfora/dell’Anima/L’Artusi, NYC); Liz Pearce (The Drawing Room, Chicago); Lynnette Marrero (Astor Room, NYC); Pam Wiznitzer (L’oubli/The Dead Rabbit, NYC); Sother Teague (Amor y Amargo/Booker & Dax, NYC); Theo Lieberman (Lantern’s Keep/Milk and Honey, NYC); and, Tim Cooper (GoldBar, NYC).

The competition will culminate on Wednesday, September 19, 2012, when the finalists will each

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MEDIA DARLINGS

Thursday, July 14th, 2011

Knowing what gets you featured in the press
By Francine Cohen
All photos courtesy of Lush Life Productions

www.hannaleecommunications.com) and Alia Akkam of Beverage Media (www.bevnetwork.com) and I shared with the USBG New York Chapter members recently at a monthly meeting held at Macao Trading Company (www.macaonyc.com) as Lee introduced her PR 101 program. In short…RETURN MEDIA QUERIES!

Seriously, people. Wonder why so and so is getting all the press and you’ve worked longer or harder than they have and never get featured? Hmmm, maybe that’s because when the media calls, you don’t respond. Or maybe it’s because they don’t know how to find you. Well, that stinks. But it’s easy enough to change.

If you walk away with only two things from this story, remember this: 1) Return media queries (as noted above) and 2) Content is king.

What does this mean exactly? Well, if you want people to respect you, talk about you

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