Browsing Tag

Hill Country

Features

SOCIAL NETWORKING SITES

November 28, 2010

Restaurants’ New Frontier
By Rayna Katz

At this time of stretched budgets and profitability struggles, thoughts about spending money on marketing efforts can make restaurant owners queasy.

But social media outlets provide creative owners with a free and wide open field of opportunity to engage customers and generate significant buzz about their eateries, according to panelists at the “Everybody’s on LinkedIn and Facebook, Now What?” at the International Hotel/Motel + Restaurant Show on Nov. 14 (www.ihmrs.com).

“It’s a great opportunity to show your culture, and your attitude,” said panelist Arlene Spiegel, founder and president, Arlene Spiegel & Associates, a restaurant consulting firm (www.arlenespiegel.com). She cited two current clients as examples of this: New York City’s Hill Country, a barbeque spot, and Heartland Brewery, known for its beers. Hill Country (www.hillcountryny.com) uses lingo on its Facebook page that’s in keeping with the in-person experience and menus, while Heartland (www.heartlandbrewery.com) invites customers using social media to name the newest beers; winners get announced on Twitter.

Spiegel also is a fan of group-based social buying sites, such as Groupon.com. Companies post specials on the site and if enough people sign up for an offer, everyone gets the deal. If there aren’t enough people, no one gets it. Groupon collects payment and passes it on, minus their fee, to the business.

Stephanie Crane Faison, president and CEO, Restaurant PR (www.restaurantpr.com), believes Twitter is the site with the greatest potential. “Twitter is next, because it’s all about now,” she said. The site also offers the chance to post photos with a Twit Pic account. “This is very powerful in terms of solidifying expertise and establishing credibility, and Continue Reading…

Events

EAT WELL SO OTHERS CAN EAT TOO

May 10, 2010

Get your tickets to Taste of the Nation NYC
All photos by Karen Wise

Share Our Strength’s annual Taste of the Nation NYC(www.tastnewyork.org) event is just days (seven to be exact) away (May 17th at the Grand Hyatt 109 East 42nd Street, NYC). It’s not too late to get your tickets to this evening of fine food, spirits and wines that celebrates the best New York City chefs and mixologists have to offer as they gather to put an end to childhood hunger across America.

With an opportunity to sample tastes from over 50 of Manhattan’s top restaurants represented (including: Aquavit, Artisanal, Asia de Cuba, Bar Jamon, Blue Hill, Brasserie Les Halles Casa, Mono, Centrico, Dirt Candy, Eleven Madison Park, Felidia, Gramercy Tavern, Hill Country, ilili, Jean-Georges, Landmarc, Matsugen, Oceana, Picholine, Porter House, Pure Food and Wine, Rickshaw Dumpling Bar, Riingo, Rouge Tomate, Scarpetta, South Gate, Telepan, The Oak Room, The Stanton Social, Tribeca Grill), mix and mingle with the hottest chefs and mixologists, and bid on luxury epicurean and travel experiences this will once again be another memorable evening.

Last year thousands were raised to end childhood hunger but sadly the problem persists; join your fellow f&b industry colleagues to put an end to kids going to bed hungry once and for all.

For more information about Share Our Strength and Taste Of the Nation, and to purchase tickets go to: www.newyorktaste.org.

100% of ticket sales support Share Our Strength’s efforts to end childhood hunger.

VIP Admission $375 7:00-10:30
Regular Admission $275 8:00-10:30
Power Couple Admission $1000 7:00 -10:30
Virtual Tables $7,500, $5,000 $2.500

*****INSIDE F&B readers get a tasty discount. Use code: NYCMAY for 20% off your ticket purchase.