Rocks Stars Goes To Tales of the Cocktail
By David Ransom

5 questions for Joaquin Simo of Death & Co, New York City, Named U.S. Bartender of the Year at the 2012 Tales of the Cocktail Awards

Q. How many years have you been coming to Tales of the Cocktail?
A. Five…ish, I think…

Q. Do you wear an armband?
A. No

Q. Sponsorships aside, what’s your go to spirit right now?
A. Whatever’s in front of me… and Sherry, which technically isn’t really a spirit.

Q. As a veteran of this industry, what advice do you have for someone just getting into the business?
A. The most important thing in this business is who’s in front of you, not what’s in the glass. Always
remember, we serve people, not drinks. With that as your mantra, the world’s yours to conquer.

Q. What’s your favorite garnish?
A. None, I don’t use them much. Then again, I suppose cucumber ribbons, because they annoy the waitstaff…

Love it! Congratulations on your recent accolade…