Posts Tagged ‘Karin Stanley’

DON’T MISS – PERRIER

Thursday, January 3rd, 2013

By Francine Cohen

Perrier slim can traditional

When we first heard that people were sneaking Perrier into movie theatres we were both impressed (because we could imagine how delicious and civilized it would be with popcorn) and slightly confused (as to how they got that ubiquitous green bottle past the eagle eyed ticket takers). Then the new day of Perrier dawned on us…Perrier now comes in slim cans. (www.perrier.com)

Sound like a bunch of marketing hype to cover expensive re-packaging? Actually, it’s not. It’s a new way of looking at a venerable brand. The bubbly zero-calorie water from Vergeze, France that always offered rich, stable bubbles throughout your entire drinking experience.

Now, not only can you take Perrier with you on the go, easily, but the applications for cocktail usage are much more functional now too. No worries that opening a bottle of Perrier is a huge commitment for your guest and your inventory when it goes flat. The new Perrier slim cans are like the wine by the glass for the cocktail (and non-cocktail) set.

In a world where guests are super specific about their liquor brands and water choices, why shouldn’t they be equally demanding about their mixers? It’s a practice that other brands have embraced and speaks to the quality of your establishment. No name calling, but why use another brand and inject somewhere in the realm of 60mg of sodium into a drink when Perrier only brings 2, plus minerals that provide texture and an extra layer of flavor to your bubbly beverage.

And, speaking of flavors, Perrier also comes in Lime and Pink Grapefruit. Now that’s refreshing! But don’t just listen to us, hear what the experts have to say:

Tony Conigliaro
Using Perrier is great fun because

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RAISE A GLASS FOR THE GIRLS

Thursday, May 24th, 2012

International Women’s Day is celebrated with a wee dram once again
By Vincenza Di Maggio

Each year International Women’s Day is celebrated globally in various ways. In Italy and Russia men traditionally give women sprigs of bright yellow Mimosa blossoms to commemorate the holiday, and in China women are given the day off. Well, leave it up to New Yorkers to chicly celebrate the occasion by raising their glasses and toasting to the infinite past, present, and future accomplishments of women!

This year, at Julie Reiner’s Lani Kai cocktail lounge in SoHo, Compass Box Whisky Co, and Ladies United for the Preservation of Endangered Cocktails joined together for the third annual “Whisky and Women Unite” cocktail party. Women gathered at this spirited celebration to only to honor the occasion and raise money for Bottomless Closet, a non-profit organization that helps disadvantaged New York City women transform their lives by helping them to become self-sufficient and thus allowing them to succeed in the work place.

Abigail Gullo, a founding member of LUPEC shares, “The LUPEC Compass Box event for International Women’s Day has always been a favorite of mine because it’s an opportunity to work with such amazing and accomplished women. It inspires me to see women in this industry come together and celebrate not only our craft, but our desire to make a difference and make the world a better place for women everywhere. I am always honored to be a part of this event and look forward to it every year.”

The fact that it is even possible for this event to exist speaks volumes about how far women have come since 1911 when the holiday was first observed. John Glaser, renowned whiskey maker and founder of Compass Box Whisky Co, comments on the event, “I love this event and I am so proud that we sponsor it. It’s something that never would have happened even ten years ago in this industry: a Scotch whisky brand sponsoring a women’s event.”

In honor of the occasion New York City’s most talented female mixologists blended together six different deliciously refreshing cocktails using Compass Box Whisky’s newly produced Great King Street, a craft blended scotch whisky.

Among the group of skilled bar tenders who participated in the event was Meaghan Dorman, of Raines Law Room and

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