Posts Tagged ‘Louis Royer’

THE FORCE WAS WITH THEM

Monday, October 1st, 2012

Louis Royer “Force 53″ High Proof Cognac Competition concludes
By Francine Cohen

Many entered, but only three stood victorious when the judges had finished their tastings and tallies. Tim Cooper of Gold Bar, Franky Marshall of The Tippler and Monkey Bar, and Lynnette Marrero of Astor Room took the top first, second and third prizes respectively. Interestingly, they were all from New York City.

Is it something in the water that made these three New Yorkers the top winners of the Louis Royer “Show Me The Force!” competition? Well, it works for bagels, so why not cocktail creators?

It could have been the fact that they all used sherry as one of the five ingredients allowed in the recipe featuring Louis Royer high proof cognac and showed off seasonal inspiration. But then again a number of other contestants also included sherry, so that may not be the answer.

The truth is it’s the force of high proof cognac that makes a cocktail extra special; that’s what brought these three their victory. Cooper comments, “I entered because I genuinely like cognac and think its one of the more underappreciated spirits in terms of cocktail use. Hence, if I won, I’d like to think I could help bring some attention to the category.”

The category was already a favorite with Marshall, but in entering this competition her appreciation grew as she explains, “I really do love cognac! I like to drink it and mix with it – often at the same time. Secondly, when I tasted The Force and started experimenting, I was very excited with the results. This cognac has an elegance that one might not expect at 53% ABV.”

She continues, “This competition was about showing The Force’s seasonal versatility, and I

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TAKING THE HIGH ROAD

Thursday, September 13th, 2012

Announcing the Finalists of the First-Ever Louis Royer “Show Me the Proof!” High Proof Cognac Cocktail Competition

Hanna Lee Communications, an award-winning agency specialized in spirits, food, wine, and lifestyle PR and event management, announced the 12 finalists of the first annual “Show Me the Proof!” High Proof Cognac Cocktail Competition for professional bartenders and mixologists. The competition, hosted by Hanna Lee Communications and the first of its kind, spotlights the seasonal mixability of Louis Royer “Force 53” VSOP Fine Champagne Cognac, one of the highest proof Cognacs in the U.S. market today.

Exemplifying the current trend of over-proof spirits achieving popularity, more than 100 recipes celebrating the four seasons were received via ShakeStir.com from bartenders and mixologists from across the U.S.

The 12 finalists include: Brad Farran (Clover Club/Death & Co.,
NYC); Claire Sprouse (Rickhouse, San Francisco); Franky Marshall (The Tippler/Monkey Bar, NYC); Ivan Radulovic, (Macao Trading Co., NYC); Jeff Bell (PDT, NYC); Joe Campanale (Anfora/dell’Anima/L’Artusi, NYC); Liz Pearce (The Drawing Room, Chicago); Lynnette Marrero (Astor Room, NYC); Pam Wiznitzer (L’oubli/The Dead Rabbit, NYC); Sother Teague (Amor y Amargo/Booker & Dax, NYC); Theo Lieberman (Lantern’s Keep/Milk and Honey, NYC); and, Tim Cooper (GoldBar, NYC).

The competition will culminate on Wednesday, September 19, 2012, when the finalists will each

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PROOF THAT YOU LOVE ME

Sunday, August 19th, 2012

High proof Cognacs return the spirit to cocktails
By Francine Cohen

Photo courtesy of Pierre Ferrand

Every year, without fail, the spirits world experiences two phenomena; one a little disheartening and the other REALLY exciting. The disheartening one (let’s get it out of the way) is that numerous new brands flood an already crowded marketplace and either are totally indistinguishable or so god awful that they stand out for their appalling packaging or wretched juice (or both). The good thing that happens every year is that we see another spirit category slide into the spotlight. As this happens we are gifted with the luxury of shifting our attention to rediscovering exquisite spirits and exploring new ways to use them.

Cognac has proven itself a spirit worth considering this year (and in years to come); particularly as high proof expressions are being made readily available — a boon for cocktail creation. The presence of high proof Cognacs on the shelves just may be what the category needs to revitalize its image and move away from its “Cognac is just for the hip-hop crowd and rich old people’s sipping enjoyment ” reputation. High proof Cognac makes for a great cocktail ingredient.

Not to mention an historically accurate one. Philippe Pichetto of Louis Royer Cognac, the producer of Force 53 a high proof Cognac bottled at 53% ABV (www.louis-royer.com), explains, “Historian Dave Wondrich has eloquently traced the history of Cognac cocktails.” Pichetto points to Wondrich’s writings on www.experiencecognac.com where Wondrich documented that brandy-based drinks, with Cognac often specified as (in Wondrich’s words) ‘the best of the best,’ have long been part of the libations pantheon. According to his Cognac cocktail research Wondrich unearths evidence that Cognac has been a cocktail staple dating back to punches favored by the English and juleps and sours embraced by their American counterparts, as well as in seminal cocktails like the Sazerac from New Orleans, the Crusta, the Brandy Cocktail and the Coffee Cocktail. Though Prohibition and its after effects froze the development of cocktails for many years thankfully that time is well behind us. Wondrich remarks, “We truly have entered a new Golden Age of the Cocktail and Cognac continues to play a large role in today’s modern cocktails!”

Modern day mixologist Chad Solomon, one half of drinks consultancy Cuffs & Buttons operated with his partner Christy Pope (www.cuffsandbuttons.com), is pleased to see this resurrection of the powerful spirit. He recognizes, “Cognac has been a little late coming to the table in the craft cocktail revival where gin and rye were the first embraced and revived. Cognac lagged behind. In the last two years that tide has turned and Cognac has moved to take its place shoulder to shoulder.”

Solomon attributes Cognac’s slow re-starting role to history, concurring with Pichetto. He comments, “If you compare the way Cognac has been viewed and its role in 19th century – it was a pre-eminent cocktail spirit. But then we had the philoxera epidemic, world wars, and Prohibition – all those things emerge from that time peior and during the last part of 20th century it’s been pushed to a sipping spirit. That’s been to its detriment.”

Its return to its natural place in cocktail development pleases Pierre Ferrand’s president, Alexandre Gabriel (www.pierreferrandcognac.com) , “Cognac was there at the birth of the unique cocktail culture here in the USA. Cognac works so well for cocktail because it is a grape (fruit) based spirit and because it’s distilled

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A REASON TO BRAVE TIMES SQUARE

Thursday, October 13th, 2011

Ultimate Blast discounted tickets for INSIDE F&B readers

There won’t be a ball dropping, confetti falling, or Ryan Seacrest trying to fill Dick Clark’s shoes as Auld Lang Syne plays in the background but you’ll still want to head to Times Square on Friday night.

Paul Pacult, Dale Degroff, Doug Frost, Steve Olson, Andy Seymour, Dave Wondrich and other industry leaders have provided us with a solid spirits education illuminating topics from pulque to punches and now it’s time to celebrate all we’ve learned. In just 48 short hours the ballroom at the Marriott Marquis will convert into NYC’s most award winning cocktail party and it’s an event no self respecting quaffer will want to miss.

Taste award winning cocktails (some made with Fever-Tree mixers) from Macchu Pisco, new cocktails from Louis Royer Cognac and LiV Vodka, international wines and champagnes that scored high in the Ultimate Beverage Challenge and all sorts of unique bottlings, wine, cocktail and spirit tastings.

The evening doesn’t have to end when you head out the door. Visit with the authors of some spirited cocktail books and take a signed copy home with you. Throughout the evening you’ll have a chance to buy their books and meet and raise a glass with the following authors:

• Ultimate Beverage Challenge/Ultimate Blast founder F. PAUL PACULT – American Still Life: The Jim Beam Story and Making the World’s #1 Bourbon; A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons
• JILL DEGROFF – Lush Life 2: Portraits from Behind the Bar
• DALE DEGROFF – The Craft of the Cocktail; The Essential Cocktail
• KAREN FOLEY – The American Cocktail: 50 Recipes That Celebrate the Craft of Mixing Drinks from Coast to Coast
• JIM MEEHAN – The PDT Cocktail Book: The Complete Bartender’s Guide from the Celebrated Speakeasy
• DAVID J. REIMER SR. – Micro-Distilleries in the U.S. and Canada: 2011 Edition
• DAVID WONDRICH – Punch: The Delights (and Dangers) of the Flowing Bowl; Imbibe!

For a DEEP discount on this evening that promises to be one of the best parties of the fall INSIDE F&B is proud to partner with the Ultimate Blast to offer industry readers a $25 ticket. Go to the list of everything that will be available to be poured.

The facts:
Date: Friday, October 14, 2011
Address: Marriott Marquis Hotel, 1535 Broadway @ 45th St., NYC, Broadway Ballroom
VIP Tickets: $122.50 before 9/15; $175.00 after; 5:30 – 9:30pm
General Tickets: $87.50 before 9/15; $125.00 after; 6:30pm – 9:30pm
Purchase Tickets here: www.ultimate-beverage.com/blast-info