Posts Tagged ‘Macao Trading Company’

ODD JOB

Saturday, April 12th, 2014

By Danilo “Dacha” Bozović

Danilo Bozovic Odd Job cocktail close shot

After working behind bars, and hanging (and drinking) in others, you notice that there are liquors that sell themselves with little help required and some that just sit, waiting to be used from time to time.

In most cases, cocktails are the main agents promoting sales of any kind of drinkable ingredient- not just spirits, liqueurs, and bitters, but even juices and sodas.

Cocktails like the Moscow Mule, Cosmopolitan, Black Russian, and Harvey Wallbanger (to name a few) have increased the demand and sales of their branded main ingredients and made them staples behind most bars.  The Black Russian has done a lot for the popularity of the coffee liqueurs, in particular Kahlua. The Cosmo promoted Absolut Citron, Ocean Spray Cranberry and Cointreau. The Moscow Mule helped lead growing vodka trend in the 1950’s and also brought ginger beer to the main stage of cocktail ingredients. Likewise, the Harvey Wallbanger helped introduce Galliano, a delicious Italian liqueur with delicious herbal notes, a sweet vanilla flavor and just enough anise to play with your taste buds.

The Harvey Wallbanger, but more importantly Galliano, are the inspirations of this post about a delicious and admittedly “boozy” cocktail called “The Odd Job.”

The Odd Job is a cocktail created by my good

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BRAIN FOOD – BOOZE FOR BABES

Tuesday, August 13th, 2013

Give Women What They Want. Not What You Think They Need.
By Francine Cohen

Booze for Babes cover image.jpg

Booze for Babes: The Smart Woman’s Guide to Drinking Spirit Right, and its author Kayleigh Kulp, is ready to be your agent of change if you let it/her be.

This soon to be published tome that will quickly become a must read for the Skinny Girl/whipped cream vodka set is destined to turn things around for female drinkers everywhere; much as it did for Kulp. The author began as an uninformed imbiber who admits, “I really didn’t have any preferences. I was a victim of that marketing – I would drink bottled cocktails and all the flavored vodkas that are the weird candy flavors. It was because I didn’t know enough to care.” Now, like you, she knows plenty. And she cares!

This appreciation began on a DISCUS (Distilled Spirits Council of the United States – www.discus.org) trip to visit whiskey country for a travel story she had been assigned. There, her eyes were opened. It was the first time she’d ever experienced whiskey production and she notes, “There was such an impact being able to see how it was made and see all the products. This was a whole new world of exploration that I had already done with food and wine but never the brown spirits my husband had been drinking for example.”

She continues, “I came back home and discovered my favorite whiskeys and in talking to my girlfriends about this new passion and drinking whiskey while out with them they were asking, ‘why are you drinking whiskey?’ and so I wondered why do I and my girlfriends have this issue and my husband his friends don’t?”

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MEDIA DARLINGS

Thursday, July 14th, 2011

Knowing what gets you featured in the press
By Francine Cohen
All photos courtesy of Lush Life Productions

www.hannaleecommunications.com) and Alia Akkam of Beverage Media (www.bevnetwork.com) and I shared with the USBG New York Chapter members recently at a monthly meeting held at Macao Trading Company (www.macaonyc.com) as Lee introduced her PR 101 program. In short…RETURN MEDIA QUERIES!

Seriously, people. Wonder why so and so is getting all the press and you’ve worked longer or harder than they have and never get featured? Hmmm, maybe that’s because when the media calls, you don’t respond. Or maybe it’s because they don’t know how to find you. Well, that stinks. But it’s easy enough to change.

If you walk away with only two things from this story, remember this: 1) Return media queries (as noted above) and 2) Content is king.

What does this mean exactly? Well, if you want people to respect you, talk about you

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BOOZE 2.0: BEYOND SLINGING DRINKS

Sunday, April 25th, 2010

The finer points of running a successful bar (and a free ticket to the MCC Gala)
By Francine Cohen

You’ve toiled in the front of the house for how many years now, listening to management and biting your tongue as you know that that paycheck means eventual freedom and you just need to mark time until you can open your own place and do it right?

But can you? Do you have what it takes? Do you even know what it takes to run a profitable bar and avoid the pitfalls and traps that cause a high percentage of new bar businesses to fail within the first 18 months?

Hedge your bets and join us for Booze 2.0: Beyond Slinging Drinks (5/17, 11:30 a.m.) – The Manhattan Cocktail Classic’s insightful panel discussion with some of this country’s most successful bar owners and managers. For ticket information and to purchase yours for the event please click here!

In a discussion moderated by INSIDE F&B Editor in Chief Francine Cohen (aka yours truly) Jason Littrell (Death & Company www.deathandcompany.com, Dram www.drambar.com), James Moreland (Bombay Sapphire www.bombaysapphire.com) , Gianfranco Verga (Louis 649 www.louis649.com), and Dushan Zaric (Employees Only www.employeesonlynyc.com, Macao Trading Company www.macaonyc.com) will tell you how to get liquor on the shelves, put butts in seats, and keep engaged, and enthusiastic bartenders behind the bar.

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