Go Ahead and Play the Field at CKTL JAM
Put 9 featured brands on the bar, add 9 bartenders, mix them all together and what you get is a whole lot of great drinks making their debut, and some innovative ideas about bartending.
That’s the method behind the madness of the semi-annual experimental cocktail laboratory fondly known as CKTL JAM, which is scheduled for Monday, June 28, from 6:00-10:00 PM. Hosted at Astor Center (www.astorcenterny.com) and co-founded by PipeLine Brands (www.pipelinebrands.com) this bi-annual showcase of the best artisanal brands and bartenders in play puts new and favorite brands into the hands of the tri-state area’s most creative mixologists, giving them a chance to explore new flavors and products that are just hitting the market. Guests on the other side of the bar have the distinct pleasure of rubbing elbows with the bartending elite and tasting new to market products while being among the first cocktail connoisseurs in the city to taste these on-the-fly cocktails and weigh in with their opinions.
The CKTL JAM-as-incubator works thanks to the objective (and often critical) audience of bartenders and cocktail aficionados in attendance who are happy guinea pigs/tasters of the drinks. As groups of brands are showcased hourly by a new 3 man shift behind the bar, attendees are able to see the mixology process in action as new drink creations are formed before their very eyes.
Drink creation isn’t the only goal of the evening. A number of interesting (and new) brands, including the newly launched Employees Only line of cordials, DonQ, Macchu Pisco, Maker’s Mark, Yamazaki, and more will be available for sampling straight and in signature cocktails at individual tasting tables. The evening’s recipes will be compiled and made accessible to all attendees.
This pre-summer and pre-Tales reunion bash was developed by PipeLine to benefit the U.S. Bartenders Guild New York Chapter (USBG-NY), offering bartenders a chance to forge a bond Continue Reading…