Posts Tagged ‘plant trees’

TURNING COCKTAILS INTO TREES

Wednesday, April 14th, 2010

Cocktail Competition Gives Back To The Planet


This just in from Aisha Sharpe, who, along with partner Willy Shine, runs cocktail consultancy Contemporary Cocktails www.contemporarycocktailsinc.com …Sharpe announces,“Willy and I have set up a company supporting charities for the global good called Cocktail for a Cause.

Their initial effort to replenish the planet that is mined for the products poured at the bar is tied into the 40th anniversary of Earth Day. But Sharpe and Shine know that while it’s noble to try and fix the world a drink at a time they can’t do it alone and so they’ve partnered with like-minded spirit producers Carter and Courtney Reum of VeeV www.veevlife.com. Sharpe explains, “For the month of April we have teamed up with VeeV to help them reach their goal of planting 10,000 trees in India.”

According to Shine, the association with VeeV and Contemporary Cocktails has a long and deep history and the two companies are eager to enlist the help of anyone and everyone who fancies themselves a mixologist and sees themselves steward of the earth. Getting involved is easy, just create a cocktail using VeeV and fresh, seasonal ingredients and submit it on the Contemporary Cocktails Facebook page www.facebook.com/#!/contemporarycocktails?ref=ts. VeeV has agreed to plant five trees for every cocktail recipe submitted.

Cocktails will be judged by fellow Facebook users, and on May 3rd the top three winners will be decided. Each of these winners is gifted with a free trip to Tales of the Cocktail (hotel and airfare).

To plant some trees, and submit your VeeV cocktails, visit the Contemporary Cocktails Facebook Page.