If you’ve kept up with INSIDE F&B’s editorial, or run around the country eating and drinking with us at all, you’ve already heard us praise this brand over and over again. While we know that we know what we’re talking about it’s always nice to have another respected opinion publicly making the same claim.
So, now it’s not just the editors of INSIDE F&B singing this premium mixers’ praises; the industry has spoken. At the 2011 Fancy Food Show in Washington, DC this past July (www.specialtyfood.com) the silver SOFI Award (SOFI =Specialty Outstanding Food Innovation)went to Fever-Tree (www.fever-tree.com) for its exquisite line of products which includes: Ginger Beer, Ginger Ale, Tonic, Naturally Light Tonic, Club Soda, and Bitter Lemon. Tim Warrillow, co-founder, comments, “Fever-Tree believes in enhancing your favorite spirit, rather than drown out the flavor like other mixers. That’s why we use all natural ingredients, including unique gingers and other botanicals. We’re proud that the products contain no artificial colors, sweeteners, flavorings or preservatives.”
This is the second year in a row that the brand’s co-founder is pleased to announce that Fever Tree has garnered such well deserved recognition. At the 2010 show their Ginger Beer won the gold award for best cold beverage. This year, their Ginger Ale took the category’s top prize.
With undisputed wins like this you might want to consider getting rid of that soda gun, and making room in your reach in for some Fever-Tree bottles.