Posts Tagged ‘Tricia Alley’

BEARLIN CALLING

Friday, August 9th, 2013

Win the honey pot at the 4th Annual National Bärenjäger Bartender Competition
By Francine Cohen

Barenjager 1 Christian Saunders in Bar mask for competition

There are A LOT of cocktail competitions out there. One after the other, brand after brand, city after city, country after county, nice cash prize after nice cash prize. But one annual competition that deserves some special attention is the 4th Annual National Bärenjäger Bartender Competition (www.barenjagerhoney.com).

Why? Because this was the first of all the cocktail competitions to include an audience participation voting component, setting itself apart from all the rest. And, it just may be the only branded cocktail competition that welcomes amateurs as well as professional bartenders to compete.

To build awareness of the competition salespeople hand out fliers in their regions and press outlets (like this one) mention the competition in hopes of drumming up entrants who will have their recipes blindly judged by the likes of Dushan Zaric (Returning judge and founder of award-winning Employees Only and Macao Trading Co.), Jim Meehan (Managing Partner of PDT in NYC and author of The PDT Cocktail book), Sean Kenyon (Third generation barman and proprietor of Williams & Graham in Denver, CO), and Tricia Alley (Director of Mixology for South California at Southern Wine & Spirits and USBG LA Chapter President).

Kate Laufer, Director of Public Relations for Sidney Frank Importing Company, makes sure the drinks, whether they come from professional bartenders or home enthusiasts, are all presented on a level playing field. She comments, “Wholeheartedly Bärenjäger is completely blind. Judges don’t see submissions in advance. They just see the name and ingredients for the drink – nothing about where the person is. So that results in something like having Brad Farran competing with

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