Browsing Tag

Ultimate Beverage



October 13, 2011

Ultimate Blast discounted tickets for INSIDE F&B readers

There won’t be a ball dropping, confetti falling, or Ryan Seacrest trying to fill Dick Clark’s shoes as Auld Lang Syne plays in the background but you’ll still want to head to Times Square on Friday night.

Paul Pacult, Dale Degroff, Doug Frost, Steve Olson, Andy Seymour, Dave Wondrich and other industry leaders have provided us with a solid spirits education illuminating topics from pulque to punches and now it’s time to celebrate all we’ve learned. In just 48 short hours the ballroom at the Marriott Marquis will convert into NYC’s most award winning cocktail party and it’s an event no self respecting quaffer will want to miss.

Taste award winning cocktails (some made with Fever-Tree mixers) from Macchu Pisco, new cocktails from Louis Royer Cognac and LiV Vodka, international wines and champagnes that scored high in the Ultimate Beverage Challenge and all sorts of unique bottlings, wine, cocktail and spirit tastings.

The evening doesn’t have to end when you head out the door. Visit with the authors of some spirited cocktail books and take a signed copy home with you. Throughout the evening you’ll have a chance to buy their books and meet and raise a glass with the following authors:

• Ultimate Beverage Challenge/Ultimate Blast founder F. PAUL PACULT – American Still Life: The Jim Beam Story and Making the World’s #1 Bourbon; A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons
• JILL DEGROFF – Lush Life 2: Portraits from Behind the Bar
• DALE DEGROFF – The Craft of the Cocktail; The Essential Cocktail
• KAREN FOLEY – The American Cocktail: 50 Recipes That Celebrate the Craft of Mixing Drinks from Coast to Coast
• JIM MEEHAN – The PDT Cocktail Book: The Complete Bartender’s Guide from the Celebrated Speakeasy
• DAVID J. REIMER SR. – Micro-Distilleries in the U.S. and Canada: 2011 Edition
• DAVID WONDRICH – Punch: The Delights (and Dangers) of the Flowing Bowl; Imbibe!

For a DEEP discount on this evening that promises to be one of the best parties of the fall INSIDE F&B is proud to partner with the Ultimate Blast to offer industry readers a $25 ticket. Go to the list of everything that will be available to be poured.

The facts:
Date: Friday, October 14, 2011
Address: Marriott Marquis Hotel, 1535 Broadway @ 45th St., NYC, Broadway Ballroom
VIP Tickets: $122.50 before 9/15; $175.00 after; 5:30 – 9:30pm
General Tickets: $87.50 before 9/15; $125.00 after; 6:30pm – 9:30pm
Purchase Tickets here:



October 14, 2010

Sip Your Way Through the Ultimate Cocktails, Spirits & Wine Blast

Cocktail and Photo by Charles Steadman

Friday nights are time to unwind. This Friday, do it the ultimate way.

Two lucky readers can find themselves at the Ultimate Cocktails, Spirits & Wine Blast sipping world-class spirits, cocktails, and wines that have been declared winners of the Ultimate Spirits Challenge, Ultimate Cocktail Challenge, and Ultimate Wine Challenge (

Spend the evening enjoying award winning Palomas (like the one pictured above), and more, along with celebrity book signings, insightful and entertaining educational seminars, non-Challenge spirits, cocktails and wines; food and music.

The first two readers to correctly answer the questions below, and send the answers to us via Twitter ( or email (, will be awarded their own golden ticket *(aka VIP access) to this spirited event.

1) Who are the three founders of the Ultimate Spirits Challenge, Ultimate Cocktail Challenge and
Ultimate Wine Challenge
2) In the Gin & Genever category what brand was awarded with the Chairman’s Trophy?
3) What brand of tequila makes the Ultimate Paloma?
4) What 10 year old tawny port should you be investing about $30 in next time you stock your liquor cabinet?

Event details: Friday, October 15, 2010. New York City. Marriott Marquis Hotel (Times Square) in the Broadway Ballroom. VIP entrance 5:00 p.m., General Admission 6:30 – 10:00. For more information, and to purchase

*The Golden Ticket