Knowing what gets you featured in the press
By Francine Cohen All photos courtesy of Lush Life Productions
At INSIDE F&B we pride ourselves on being a true online magazine and not (simply by virtue of being online) a blog. To this end we offer up reported and fact checked stories that are contributed by industry experts and writers with experience in the field, and not just opinion pieces told from the first person perspective.
However, every once in a while there’s a reason to put “me” into it and this is one of those times. Why? Because, I’m about to dole out a bit of valuable advice that Hanna Lee of Hanna Lee Communications (www.hannaleecommunications.com) and Alia Akkam of Beverage Media (www.bevnetwork.com) and I shared with the USBG New York Chapter members recently at a monthly meeting held at Macao Trading Company (www.macaonyc.com) as Lee introduced her PR 101 program. In short…RETURN MEDIA QUERIES!
Seriously, people. Wonder why so and so is getting all the press and you’ve worked longer or harder than they have and never get featured? Hmmm, maybe that’s because when the media calls, you don’t respond. Or maybe it’s because they don’t know how to find you. Well, that stinks. But it’s easy enough to change.
If you walk away with only two things from this story, remember this: 1) Return media queries (as noted above) and 2) Content is king.
What does this mean exactly? Well, if you want people to respect you, talk about you
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