Show off what you’ve got in the PAMA’s Beyond the Glass Bartender Search

Celebrating the elements (aside from drink creation) that make a great bartender the one who always has full seats in front of him, PAMA liqueur, from Heaven Hill Distilleries, has launched their Beyond The Glass Bartender Search.

PAMA’s ruby-red pomegranate liquid is versatile enough to mix well with every spirit from whiskey, rum and brandy to vodka gin and tequila. So too must a talented bartender be versatile throughout their shift; able to roll with the punches while satisfying a wide variety of guests and their tastes.

That takes a lot of skill that goes well beyond knowing how to follow a recipe or craft a delicious cocktail. So, in partnership with the U.S. Bartender’s Guild (USBG), Beyond The Glass introduces an online talent search to find this country’s one bartender who truly exemplifies the qualities that make the profession great; style, skill, and a sense of community.

Kicking off on September 12th and running through Monday, October 31st at 5:00 PM PST, bartenders are invited to nominate themselves with a video submitted through that showcases their:
Personal Style – how they dress, shake, stir and serve
Garnishing Skills – how they create the powerful finishing touch to a cocktail
Commitment to their Community – how they contribute to the local bartending
profession and how they use their bartending skills for the benefit of good causes.

Reid Hafer, senior brand manager for PAMA Liqueur at Heaven Hill notes, “There are so many talented mixologists out there who create fantastic drinks, but there’s much
more to bartending than creating a recipe. In the same fashion that PAMA is an essential ingredient at every bar, we seek to celebrate the other essential qualities that make a great bartender.”

Videos will be judged by a panel of members of the USBG executive board who will award points for each section of the submission, ultimately awarding $4,500 to the bartender who earns the most points. 10 runners up will have their annual USBG dues paid for them.

To enter the Beyond The Glass Bartender Search, go to