BEHIND THE SCENES WITH INSIDE F&B

By Francine Cohen

If you’ve been thinking lately that we’ve been very spirited in our editorial focus, you’d be right. It’s been an exciting time for drinks events these past few months, starting with the Absolut Sensory Experience which was an eye opening exploration of vodka that just may be the kick in the pants that many bartenders needed to revisit this category (more on this later), and a recent visit to NYC by Japanese cocktail master, Kazuo Uyeda (inventor of the Hard Shake and owner of Tender Bar).

Uyeda-san’s message was heard loud and clear by bartenders who took subways, buses, taxis and planes to be present and learn from a living legend. The two day seminar was a cultural exchange in which the audience was enlightened about the exacting and consistent Japanese approach to style, technique, and, above all, pleasing the guest through service and attention to deliver the most delicious drink (*Factoid: Uyeda-san mentioned the words “delicious” or “deliciousness” a minimum of 20 times each day. It definitely drove the point home.). The Tender Bar approach to crafting that perfectly delicious cocktail is an effort that exhibits the same amount of detail, finesse and grace as a Japanese tea ceremony. For more about this two day East meets West drinks exploration see this story: http://insidefandb.com/2010/05/turning-japanese/

Following right on the heels of this bit of international beverage bonanza a number of those same out-of- town bartenders returned for the inaugural NYC drinks fete/conference/ party that celebrates the mighty cocktail and is known as The Manhattan Cocktail Classic (www.manhattancocktailclassic.com – affectionately referred to as the MCC). Embraced by their NYC brethren, many of these said bartenders were quickly put to work batching drinks for the masses who were about to descend upon the MCC gala. And, while all of them had bar backs, only a few lucky ones (namely Ricky Gomez, Danny Ronen, and Charles Steadman) had the assistance of Oompa Loompas as they manned the Willy Wonka themed bar showcasing Remy Read the full article here »

WELCOME TO INSIDE F&B

By Francine Cohen

INSIDE F&B is for you, and by you. Don’t panic, we’re not going to make you write your own content; we are just counting on you to continue to inspire us to write about the things that matter most to you.

Launching on Groundhog’s Day inspired us. It’s the big question…what will the future bring? Are we in for more winter or is the warmth of spring just a few weeks ahead? At Inside F&B we’re looking forward to sharing the present and the future of the industry with you. And we’ll do it regularly, not just once a year like our furry friend Phil.

INSIDE F&B is an innovative online magazine providing immediate and thorough access to what’s impacting the hospitality industry and INSIDE F&B was also created as a convergence point for us to build a strong industry community, enhance communication, forge new connections, provide educational opportunities, and promote charitable giving.

Poised to become the driving force for the industry, INSIDE F&B evolved from the ongoing conversations that I have with thousands of professionals about what they care about most, their business. My dedication to the f&b community is at the heart of INSIDE F&B’s mission to provide news and business building opportunities, while creating and supporting charitable efforts that benefit hospitality industry employees and related causes. We are thrilled to launch today and provide you with the information you crave and can use to thrive.

As we developed INSIDE F&B’s content so many of you have generously shared with us what’s on your minds every day as you’re butchering, baking, braising, setting the tables, organizing the mise en place, carrying ice, stocking the reach in with beer, checking the wine inventory, taking reservations, placing orders, paying invoices, fixing ice machines, washing dishes, polishing glasses, chopping, dicing, slicing, and everything else it takes behind the scenes to be successful in the hospitality industry. Thank you.

INSIDE F&B’s inside view of the food & beverage world will put trendsetting information at your fingertips. You are the hospitality, culinary, and spirits industry leaders we look forward to serving and we’ve designed INSIDE F&B (www.insidefandb.com) to deliver the news, trends, events, tools, techniques, and best business practices that make your industry strong. Access to research, news and resources on the site will enable you to grow your business. We hope that INSIDE F&B will soon become the tool of choice for those of you who are interested in staying at the top of your game.

In addition to feature stories on those topics near and dear to your heart, please enjoy INSIDE F&B’s regularly scheduled columns, which include:
Rocks Stars – profiles of tastemakers in the spirits industry
PPX – profiles of leaders in the food and hospitality sector
Brain Food – book reviews
Don’t Miss – new product introductions
Eat Here Now, experiential dining and travel coverage with input from local chefs, bartenders, and food and beverage managers

Our editorial coverage and pro-bono advertising will support our genuine efforts to give back. A percentage of the online magazine’s advertising revenue will be donated to industry related not-for-profit organizations, such as Careers through Culinary Arts Program (C-CAP), Share Our Strength, City Harvest, Meals on Wheels, and the United States Bartenders’ Guild (USBG). Additionally, in-kind donations and fund-raising efforts will raise awareness and revenue for an educational fund to provide grants to hospitality industry employees interested in furthering their careers.

We hope you’ll join us in our efforts to provide information and support to the f&b/hospitality community. Please share your thoughts and opinions about our coverage and let us know what else we should be talking about.

Best,
Francine

P.S. Thank you for being patient with us as our site evolves.

P.P.S.  Keep in touch via email: francinecohen@insidefandb.com or follow us on Twitter @insidefandb

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