PPX – CHEF ALEX STRATTA

By Vincenza Di Maggio

Photo courtesy of Wynn Las Vegas

“We have an opportunity to do something really special here, and things that are special take time,” says Chef Alex Stratta as he casually raises his hot cup of coffee and motions towards his surroundings.

He’s sitting at a table inside of his latest culinary endeavor, his newly opened New York City restaurant, Bigoli — http://bigolirestaurant.com/. It’s only 2pm and the restaurant has not yet opened for dinner. It’s quiet… peaceful – well, except for the occasional sounds of clinking plates and running water emanating from the kitchen as the staff prepares for the dinner crowd. The chairs still sit on top of the wooden tables. Light floods into the dining room through the enormous skylight above, and the brick oven has just been turned on, the fire slowly warming up the room. The relaxing atmosphere suits him.

He’s right, things that are special do take time. And who would know it better than him? For over 30 years the renowned chef has worked and succeeded in developing an exciting career; the majority of which was spent working in the kitchens of Michelin two-star restaurants. Stratta’s name has become synonymous with “fine dining” and often evokes images of white tablecloths, elegantly folded napkins, mahogany coffered ceilings, crystal chandeliers, and tiny food portions. But with the opening of Bigoli, a casual neighborhood Italian restaurant located in Greenwich Village, he has decided to leave the luxurious dining experience behind. In fact, he’s stepping away from heat of the stove entirely and exploring a different aspect of the culinary industry – restaurant consulting. He says, “After 30 years of experience I’m doing something completely new which is what’s exciting about the restaurant business.”

It’s a business that’s in his blood. Stratta’s roots in the hospitality industry reach back to his great great grandfather who once owned a hotel in Piemonte, a Northern region of Italy bordering France and Switzerland. Generations later, across the Atlantic Ocean, Stratta’s father continued the family tradition by running a hotel company that required Stratta to make frequent trips from New York to Connecticut. As a fifth generation hotelier Stratta says, “I grew up surrounded by good food and good service. It became a part of who I was. I naturally gravitated towards the kitchen.”

Stratta started working his first kitchen job at the age of 15 at Manero’s Steakhouse in Greenwich, Connecticut. He slowly worked his way from dishwasher, to line cook, and 20 years later to executive chef at Mary Elaine’s restaurant at the Phoenician resort in Scottsdale, Arizona. Years later he was invited by Steve Wynn to the Wynn Las Vegas Resort where he worked as executive chef of his two namesake restaurants, Alex and Stratta. It was in the kitchen of these fine dining restaurants that he really established himself as one of Las Vegas’ most notable chefs.

Stratta, who has become somewhat of a celebrity, thinks back to the beginning of his career and recalls, “When I was a cook and becoming a chef it wasn’t such an admirable position as it is now. The biggest challenge for me is finding the balance between Read the full article here »

PPX – CHEF CHRIS JAECKLE

Rolling out of Ai Fiori to ride for MS research and relief

You cook and make drinks to please those who enter your bar or restaurant. But what are you doing to help out the rest of the world, like those afflicted with Multiple Sclerosis and other diseases that make sometimes the simplest of life’s pleasures impossible to enjoy?

While you can’t feed them all you can put your money where your mouth is and contribute to a worthy cause. Even if it means letting someone else (in this case Chris Jaeckle) do the heavy lifting.

Jaeckle steps out of the Ai Fiori (www.aifiorinyc.com) kitchen to share his thoughts on getting involved with this annual charity bike ride that takes place this year on October 2nd. He says, “I have participated in this ride several times. My best friend’s mother has been living with MS for years, and it has been my way of showing support for him and his family. I am hoping to raise more than I have in the past, to continue to contribute as well as express the strength of our friendship. I am doing the 100. Anything helps.”

Jaeckle set a goal of raising $500 dollars and is well over that mark; almost double. While it’s not necessary to hop on a bike and ride alongside him, why not share in his effort and contribute? Just a little?

Give:main.nationalmssociety.org/site/TR/Bike/NYNBikeEvents?px=9987692&pg=personal&fr_id=16987

PPX – CHEF KELVIN FERNANDEZ

CHOPPED: August 9th appointment television not to be missed
By Francine Cohen

Just because you didn’t get a reservation for Chef Kelvin Fernandez’s Chopped Tasting Menu and Viewing Party tomorrow night but that doesn’t mean you can’t join in the fun and see this culinary whiz in action.

Vicariously…Catch him on The Food Network’s Chopped tomorrow night, August 9th, at 10:00 p.m. ET/PT. Or set your DVR; this is a competition you’re not going to want to miss. (www.foodnetwork.com/chopped/my-way)

Within arm’s reach…get yourself to The Strand American Bistro at the Strand Hotel (www.thestrandnyc.com) and check out the on-the-plate moves of this young chef who started out his career at the age of 15 and, in roughly a decade has worked his way up to become an Executive Chef.

From his enrollment in a culinary class in Long Island City High school and then landing his first job working under Michelin star Chef Georges Masraff at the Waters Edge restaurant in Queens, New York, Fernandez has always been compelled to excel in the kitchen.

His dedication at school, and in Masraff’s restaurant, led him to get involved with C-CAP (Careers through Culinary Arts Program – a not-for-profit organization that promotes and provides foodserve career opportunities for disadvantaged youth through culinary arts education and employment. (www.ccapinc.org) and that involvement resulted in a $40,000 Scholarship to the Culinary Institute of America.

His CIA training provided a strong foundation that enabled him to succeed in such notable New York City kitchens as Aquavit (www.aquavit.org), Town, Gotham Bar and Grill (www.gothambarandgrill.com) and Café des Artistes. Fernandez notes, “Working under great chefs like Marcus Samulesson and Alfred Portale enabled me to develop the skills I needed to land a job as Executive Sous Chef at Café des Artistes at the young age of 21.”

Youthful passion breeds hard work and commitment for this chef who recently landed the role of Executive Chef. Fernandez says, “I’m excited to truly put my passion to work to create a great dining experience for each and everyone of our guest. And, I always will continue to find time to do charity events, cooking demos at my old high school, and encourage students how important education is.”

Delivering that education message may be just a little easier for this chef who recently presented a cooking demo at Macy’s (www.macys.com) and now will be seen by Food Network’s millions of viewers; even if he is chopped (we can’t reveal the outcome) the Chopped platform and exposure to input from host Ted Allen (www.tedallen.net) and the judges is invaluable.

Fernandez concludes, “Being on Chopped means letting the world see my passion for cooking and how dedicated and motivated I am to making all my dreams come true. I started here as Chef de Cuisine, and Now I’m the Executive Chef at the Strand.”

PPX – FRANKLIN FERGUSON

Restaurant Experience From A Life Experienced
By Darren Atkins

There is something to be said for life experience being helpful when it comes to success in the restaurant business. Franklin Ferguson has sure had his fair share of experience. The son of a Professor and Dean of Orthodontics and a Part-time Nurse and teacher, Ferguson was purposely moved around the globe by his parents in order to appreciate and remember his life experiences. Coming from such an educational parental background ignited the fire in Ferguson for learning and teaching others what he had learned. Coupled with curiosity and tenacity he adopts the mentality of a “break it and see how it works and let’s see if we can do it better “.Ferguson says, “Curiosity best describes it, as it pertains to food and beverage- my maxim is, I’ll try anything twice. Call it masochistic but I seek out the strange and inventive, and if I don’t like it, I’ll seek it out elsewhere and try it there.”

Ferguson grew up in several countries around the world such as the Middle East, Europe and Central America, he says “Whenever we lived in these places my family and I tried to live as the locals do, we’d eat the same foods, go to the same events and try and immerse ourselves in their culture was the food. We tried everything from haggis to bull intestine “.Ferguson’s inspiration for food and culture also came from his mother, he was always fascinated at the flavors she used in the kitchen and what spice went with what food, and it was here where his curiosity increased to a love and passion for food and wine.

Ferguson’s first foray into the food world was washing dishes at Burger King at 13 years old. Not exactly the culinary arena one had hoped. Ferguson says, “I was trained in the school of hard knocks, starting in fast-food, I always yearned for fine dining.” Ferguson immersed himself in literature, reading about French and American style of culinary service. To follow in his father’s footsteps, Franklin temporarily sought a scientific education; he graduated with degrees in Pre-Medicine, Biology and Psychology. Surprisingly his father, whom he wanted to follow, talked Franklin out of medicine and decided that a career in Food and Beverage would be better suited given his son’s dream of becoming a restaurateur.

After college Ferguson moved to Los Angeles from Milwaukee to learn about the wines of California, he lived in his car and couch hopped around Los Angeles until he found work at Morton’s of Hollywood. His old boss Pam Morton Ferguson recalls, “Was quite the bear, but I was able to help run a couple of Vanity Fair parties for the Oscars which was a tremendous opportunity.”-no doubt a fledgling leadership spark of what was to come. Ferguson left Morton’s to get his first real sense of opening a restaurant with Peter Mavrikis and Citrine on Melrose. Ferguson had made the transition back to his culinary senses that were so passionately instilled in him from his youth. This would be the training ground for what his life would become. Read the full article here »

FORAGING FOR FOOD

Johanna Kolodny brings the farm to the table
By Francine Cohen

Pop culture is full of references to people on a quest; there’s Don Quixote and that whole windmill thing, and we can’t forget Monty Python’s search for the Holy Grail. But in real life many of us are on a personal quest too; quests to live longer, happier, more productive lives, lose weight, succeed in new business ventures, not tumble down the slope the first time we try to ski. Johanna Kolodny, forager for Print restaurant at Kimpton’s Ink48 hotel in Manhattan (www.ink48.com), is one woman who has turned the quest for fresh food into a full time job.

Kolodny, who joined the restaurant as soon as it opened has an enviable job – she spends her days chatting up farmers and sharing their bounty with her chefs. She explains just what she does, “My official role title is forager. My job consists of seeking out farmers or artisans both in the region as well outside, when it comes to food items like citrus/dates things that don’t grow in our climate, and bringing Read the full article here »

PPX – CHEF ERICA WIDES

Culinary School Instructor Molds The Next Generation of Chefs
By Darren Atkins

Photo by Adam Rosenberg

From an early age Chef Erica Wides had an obsession with food; she would painstakingly craft and sculpt miniature fake representations of food, housing them alone in her doll house. Now an instructor at The Institute of Culinary Education (www.iceculinary.com), Wides is now sculpting the next generation of chefs and teaching them how to carve their own niche in food.

Wides took a while, as most people do, to find her own niche. As a young woman she attended the School of Visual Arts (www.schoolofvisualarts.edu to study art and photography. In her final years of college, her artwork and photography started to incorporated food; Wides created still lives out of food with a political/feminist theme and then photographed them. She remarks, “I guess I was working a few things out through my work.”

Her explorations in college led her to pursue her career dreams of being a photographer in New York, but she quickly realized it was an expensive and difficult way to make a living here and so she took stock of the situation and realized that she didn’t have anything else, but her love for food. So, she did what every other struggling artist does in New York, at some time or another- she waited tables. While doing that, Wides realized she was much more interested in what was going on behind the scenes. But then, something happened that would force her to make a change. Wides explains, “I was waiting tables and thinking about food a lot, and then all of my photography equipment got stolen. I saw it as a sign Read the full article here »

PPX – CHEF MICHAEL PSILAKIS

Spice and Sentiment: Chef Michael Psilakis Opens Up About His Latest Understanding of Food
By Jenny Adams

Many New Yorkers, and visitors drawn to the city for its culinary prowess, probably feel as though they know Chef Michael Psilakis through his food, his three restaurants in the city – Anthos, Kefi, and the latest, Gus & Gabriel –from his appearances on The Food Network and consistent accolades in Esquire, Bon Appetit and the New York Times. What Chef Michael Psilakis wants is for you to know, however, is yourself – through his food. It’s an interesting approach to the true heart and soul that lies within marrying ingredients and creating great dishes. He’s aiming to bring you flavor, but also memories – spice as well as sentiment.

Read the full article here »