RUM WORLD CELEBRITIES GATHER AT MIAMI RUM FESTIVAL

Rum-themed Programs And Seminars Headlined By The Biggest Names In Rum

Rum Renaissance 2012 banner with glasses in front

Hosts of the Miami Rum Fest Grand Tasting events, held April 20-21 at the Doubletree Miami Airport Hotel Convention Center presented a robust schedule of informative and entertaining rum-themed programs.
T
he annual gathering of experts and enthusiasts at the world’s largest rum festival featured a expanded roster of celebrity seminars presented by luminaries of the rum category from around the globe.

Among the presenters were UK Rum Ambassador Ian Burrell from London, noted tiki author Jeff “Beachbum” Berry from New Orleans, Smuggler’s Cove owner Martin Cate from San Francisco, Hemingway Cocktail Companion author Phil Greene of the Museum of the American Cocktail, Master Blender Alexandre Gabriel of Plantation Rum in France and noted spirits expert and international judge Bernhard Schåfer of Berlin.

Scheduled programs for Saturday and Sunday, April 20-21 included:
• Ian Burrell – The Tale of Two Rum Islands, presented by Anchor Distilling
• Phil Prichard – Classification of Rum by Feedstock
• Paul McFadyen – Navy Rum
• Ram Udwin – Rum Drinkers Guide To Bitters
• Martin Cate – History of the Tiki Bar and the Rise and Fall of the Exotic Cocktail
• Phil Greene – “To Have and Have Another — A Hemingway Rum Cocktail Companion” presented by Papa’s Pilar rum
• Jeff “Beachbum” Berry – Battle of the Ambassadors
• Nicole Ciani and Trevor Alberts – Rum & Sherry
• Stephen Remsberg – London Dock Rum
• Bernhard Schåfer – How To Taste Rum Like A Judge
• Master Blender Alexandre Gabriel presented by Plantation Rum
• David Cid – Bacardi Rum presentation “What’s in the Bottle?!”

According to festival organizer Robin Burr, “the seminars at Miami Rum Fest feature a veritable Who’s Who of world-class talent in the rum category offering their most engaging and informative presentations.”

ASK THE RUM EXPERT AT MIAMI RUM FESTIVAL

The International Rum Expert Panel announced a staff of notable experts will be on hand at the Miami Rum Festival to answer attendee’s questions about rum.

Rum Renaissance 2012 ad

A new feature at the Miami Rum Festival is an opportunity to “Ask A Rum Expert” questions about all things rum.
“Stop by and ask us a question about rum. We enjoy engaging in lively discussions about our favorite subject.”

The Miami Rum Festival, which takes place in mid-April with hundreds of fine rums on display in a 40,000 square foot exhibit hall at the Doubletree Miami Airport Hotel is also an annual gathering of major proportions — now a tradition — for many of the world’s most experienced rum experts.

In addition to their blind tasting sessions in their RumXP competition, the judges of the International Rum Expert Panel announced they will be on hand at the 2013 Miami Rum Fest Grand Tasting events on Saturday and Sunday, to field questions from consumers attending the event.
“Ask The Rum Expert” is a new feature of this annual cane spirit gathering. Participants will tap into the combined expertise of these notable rum hounds — these world travelers and collectors of fine rums — while browsing the isles to evaluate rum samples.

Participants were invited to visit the RumXPs at their “Ask The Rum Expert” exhibit. All questions are welcome, from the most basic to in-depth inquiries about specific products, distillers, brands or countries of origin. They might just have the answer to your rum-related question.

Paul McFadyen is one of the resident rum experts. He’s traveled to many distilleries, tasted hundreds of rums, and operates a very successful rum bar in the Notting Hill neighborhood of London. Along the way, he has learned how to appreciate fine spirits and picked up secrets and techniques for making rum. “We enjoy sharing our knowledge and passion for all things rum with people that are Read the full article here »

MORE RUMS WASH ASHORE AT RUM RENAISSANCE

Over 150 Big and Small Rum Brands Exhibited At Miami Rum Festival

Rum Renaissance 2012 gum in glasses

The annual Miami Rum Festival is attracting a growing list of top-shelf rums and popular cocktail spirits to be sampled April 19-21, 2013.

At the Miami Rum Festival the number of leading rum brands exhibiting their spirits at Miami Rum Festival is growing, according to festival organizers. The fifth annual gathering of rum experts, professionals and enthusiasts landing in Miami in April showcased many more products than previous years.

More than 150 expressions were entered into the International Rum Expert Panel tasting competition April 16-18. A larger number of leading brands have chosen to support the event as prime exhibitors with expanded display space, including Diplomatico, Prichard’s, Debonaire, Santa Teresa, Plantation, Papa’s Pilar, Abuelo, Bacardi, Miami Club Rum, Serralles (DonQ) and the Rums of Puerto Rico.

“Leading brands are lining up to participate in our biggest showcase of great rum products,” said festival organizer Robin Burr. “Luckily, our new expanded Doubletree hotel and convention center venue near the Miami Airport offers twice the space as last year’s event. We’ve also expanded the time exhibits are open from two to three days to accommodate the growing legions of rum lovers attracted to this unique event.”

The Miami Rum Festival invited members of the spirits trade to attend Friday, April 19 from 3 to 7pm for exclusive previews of the exhibits before the public grand tasting events of Saturday and Sunday, April 20-21 from 2 to 7pm. VIP guests earned early admission at noon on Saturday and Sunday.
“Brands are bringing their products to Miami from all over the globe. It’s the most complete assortment of top shelf sipping rums and popular cocktail spirits under one roof — in the whole world,” said Burr. “We advise rum producers to bring their best products to Miami Rum Fest to let the ever-expanding universe of rum lovers know about them.”

Among the products sampled by attendees were Abuelo 7, Abuelo 12, Abuelo Anjeo, Abuelo Centuria, Appleton Estate 12 year old, Appleton Estate Reserve, Atlantico Platino, Atlantico Private Cask, Atlantico Reserva, Bacardi 8 Años, Bacardi Gold, Bacardi Oakheart, Bacardi Pineapple Fusion, Bacardi Superior, Barbancourt 3 Star, Barbancourt 5 Star, Barbancourt 15 year Estate Reserve, Barbancourt Pango, Barbancourt White, Barcelo Gran Añejo, Barcelo Imperial, Barcelo Imperial Premium Blend 30 Aniversario, Barrilito 3 Star, Barritt’s Ginger Beer, Blackbeard Spiced, Blackheart, Black Roberts Spiced, Botran Reserva, Botran Reserva Blanca, Botran Solera, Brugal 1888, Brugal Blanco Especial, Caliche, Carta Vieja Añejo, Centenario 7, Deadhead, Debonaire Private Reserve 5, Debonaire Very Special Reserve 8, Debonaire Grand Reserve 15, Debonaire Premium Reserve 21, Debonaire Special Reserve Coffee, Debonaire Special Reserve Honey, Dictador 20, Diplomatico Ambassador, Diplomatico Añeja, Diplomatico Blanco, Diplomatico Reserva, Diplomatico Reserva Exclusiva, Domain de Canton, Don Papa, DonQ Añejo, DonQ Coco, DonQ Cristal, DonQ Gold, DonQ Gran Añejo, DonQ Limon, DonQ Mojito, DonQ Pasion, Don Zavier Mamajuana, Dos Maderas 5+3, Dos Maderas PX 5+5, Dzama Amber Nosy-Be, Dzama Amber Cuvée Noire Prestige, Dzama Cuvée Blanche, Dzama Cuvée Blanche Prestige, Dzama Cuvée Noire, Dzama Vanilla 1 yo, Dzama Vanilla 10 yo, Dzama Vieux Rhum XV, Dzama White Nosy-Be, English Harbour 5 YO, English Harbour 10 YO, English Harbour 25 YO, Flor de Caña Centenario Gold 18, Flor de Caña Centenario 12, Flor de Caña Grand Reserve 7, Florida Old Reserve, Fresh Coconuts by Coconut King, Hampden Estate Gold, Libre Rum & Cola, Miami Club Rum Plantino, Montanya Oro, Montanya Platino, Mt Gay 1703, Mt Gay Black Barrel, Mt Gay Eclipse, Mt Gay XO, Novo Fogo Barrel-Aged Cachaça, Novo Fogo Silver Cachaça, Ocumare, Origenes Reserva Don Pancho, Origenes Reserva Especial 18, Papa’s Pilar Blonde, Papa’s Pilar Dark, Pink Pigeon, Plantation 20th Anniversary XO, Plantation Barbados 2000, Plantation Grande Reserve 5 year old, Plantation Grenada 2003, Plantation Guatemala Gran Añjeo, Plantation Jamaica 2000, Plantation Nicaragua 2001, Plantation Original Dark, Plantation Original Dark Overproof, Plantation Panama 2002, Plantation Three Stars White, Plantation Trinidad 1999, Poesia, Prichard’s Cranberry Rum, Prichard’s Crystal Rum, Prichard’s Fine Rum, Prichard’s Key Lime Rum, Prichard’s Private Stock, Prichard’s Spiced, Prichard’s Sweet Georgia Belle, R. St Barth, Real McCoy, Roble Viejo, Ron De Jeremy Reserva, Ron De Jeremy Spiced, Rum Fire, Santa Teresa 1796, Santa Teresa Añejo Gran Reserva, Santa Teresa Araku Coffee, Santa Teresa Claro, Santa Teresa Rhum Orange, Santa Teresa Selecto, Shellback Silver, Shellback Spiced, Trigo Reserva Añjea, Veroes, Viejo de Caldas 3, Viejo de Caldas Grand Reserva, Vizcaya Cask 12, Vizcaya Cristal, Vizcaya VXOP Cask 21, Wicked Dolphin Silver, Wild Geese Soldiers & Heroes Golden Rum, Wild Geese Soldiers & Heroes Premium Rum, Zacapa 23, Zafra 21, and Zaya.

GULP LIKE GATSBY

Jazz Age cocktails revitalized thanks to the new film version of The Great Gatsby
By Francine Cohen

F Scott Fitzgerald profile and quote

While Hemingway’s prowess with the pen and his penchant for drink are widely acknowledged and celebrated by fisherman and imbibers alike (for goodness sake, the man has a cocktail named after him- the Papa Doble aka a Hemingway Daiquiri) this prolific author isn’t the only notable one with something to say about living a spirited life.

As attention turns to today’s opening of the Baz Luhrmann screen adaptation of The Great Gatsby it certainly seems evident that if anyone should get credit for popularizing drinking culture it seems most fitting that the honor goes to F. Scott Fitzgerald; the Jazz Age writer who conjured up an aspirational way of life that quietly masked a sense of despondency and unspoken truths behind the glittering allure of vicarious adventures.

Fitzgerald’s Gatsby lived a life that seemed carefree; the ideal escape from the everyday- much the same as release from cube city and a night out with friends represents today.

Always something to look forward to as a reward for hard work, cocktails, and the culture Fitzgerald created around them, have as much relevance today in this improving economy as they did when the Princeton graduate wrote about them decades ago. Stores like Tiffany are celebrating the era with jewelry collections m.tiffany.com/Shopping/Category.aspx?cid=2605758&mcat=148206″ target=”_blank”> and even the venerable clothier Brooks Brothers is involved in this revival. The store’s archives were mined for period appropriate pieces on which the men’s costumes in this new movie were based. www.brooksbrothers.com/on/demandware.store/Sites-brooksbrothers-Site/default/GGSearch-Show?cgid=gatsby&cid=collaboration” target=”_blank”>

It’s likely you’ll find some dapper Brooks Brothers-inspired bartenders and spirits industry leaders flowing through the streets of New Orleans this summer if you head down for Tales of the Cocktail July 17-21st (www.talesofthecocktail.com) as this year’s Spirited Awards are Gatsby themed. Tales founder, Ann Tuennerman, explains, “The Tales of the Cocktail Spirited Awards production team [Claire Bertin-Lang, Michelle Dunnick, Simon Ford-who is also our host, and I] wanted a fun and relevant theme to add to the excitement of crowning the best of the best in our industry. While some consider Prohibition a dark period in our nation’s history, The Great Gatsby evokes an aura of nostalgia for the time, full of the glamour, music, parties and – of course – drinks. We thought this theme would offer guests an opportunity to return to one of America’s Golden Ages, get jazzed up, enjoy Prohibition Era cocktails from our amazing sponsors and toast the winners of the 2013 Spirited Awards. The book’s author F. Scott Fitzgerald was a notorious imbiber, making the theme doubly appropriate.”

If after seeing this film you are looking for a theme to intrigue your guests next time you host a party or need to draw a crowd on an otherwise quiet night at your bar or restaurant here are some Gatsby(movies.nytimes.com/2013/05/10/movies/the-great-gatsby-interpreted-by-baz-luhrmann.html?pagewanted=all&_r=0) inspired cocktails.

It’s unlikely that Leonardo DiCaprio (or even Robert Redford, the 1974 film’s Jay Gatsby) will show up to help you shake a few, but one can always hope. Just make sure to keep that green light on at the end of the pier to guide him in.

Photo by Ken Goodman Photography

Photo by Ken Goodman Photography

TUXEDO REDUX
By James Menite

1 1/2oz. Bootlegger 21 Vodka
1/2 oz Dry Vermouth
1/3 Maraschino Liqueur
Dash of Absinthe
Dash of Regan’s Orange Bitters
Lemon twist for garnish

Method: Shake all ingredients over ice, strain into rocks glass. Add
bitters and lemon twist.

Menite created this drink using Prohibition Distillery’s Bootlegger 21 Vodka for fundraiser Taste of the Nation which works to end childhood hunger via its NoKidHungry campaign (www.nokidhungry.org). The distillery, which is open to the public for tours and liquor purchase, is located in the town of Roscoe, NY (population- approx. 608), well known as the country’s favorite fly-fishing destination. Visit the intersection of Fitzgerald and Hemingway. www.roscoeny.com and www.prohibitiondistillery.com.
Read the full article here »

JULEP JUBILATION

>Kentucky Derby Classic Cocktail -the Mint Julep- Can Star Every Day
By Francine Cohen

Creole Julep Tales of the Cocktail Official Cocktail 2009

Less than six hours from now those colts, geldings, and fillies will be bursting through the gate for the ride of their lives. As their owners and millions of viewers around the world, including those fortunate enough to get a ticket to be within spitting distance of the Winners Circle at Churchill Downs, watch the two most exciting minutes in sports, nothing pairs better with this experience than the classic Southern drink, the Mint Julep.

A simple mix of bourbon, cracked ice, sugar and mint, this refreshing drink has its heyday every year on the first Saturday in May. Interestingly enough, while it is best known for being the official drink of the Derby, Chris Morris, Master Distiller for Woodford Reserve Bourbon and American spirits historian notes, “The julep has its roots, surprisingly, in the Arab world. Centuries ago, there was an Arabic drink called julab, made with water and rose petals. The beverage had a delicate and refreshing scent that people thought would instantly enhance the quality of their lives.” When the julab was introduced to the Mediterranean region, the native population replaced the rose petals with mint, a plant indigenous to the area. The mint julep, as it was now called, grew in popularity throughout Europe.”

He continues, “The biggest change for the julep was the addition of American whiskey to the recipe. The flavorful American whiskey perfectly complemented the mint julep. The julep was quickly transformed into a mixture of water, sugar, mint leaves, and good American whiskey.”

According to culinary history, the drink’s popularity rose amongst those farmers rising at dawn on their farms in the eastern and southeastern United States. Along with the farmers getting up early, so too did the horse trainers who would mix up a julep the same way we reach for our coffee press or push that coffeemaker button.

“You see, the julep was originally a morning drink. It was the spirited equivalent of coffee in today’s society. Just the drink needed to get the morning started and the ultimate picker-upper,” explains Morris.

Through the years, the drink started showing up at regional horse races, where the mint julep made the transition from a morning drink to a “sipping” cocktail.

In keeping with tradition, Woodford Reserve®, as the Official Bourbon of the Kentucky Derby®, serves up over 140,000 juleps for horse race aficionados to sip at Churchill Downs between Oaks and Derby Day. In honor of the 89th year that the Kentucky Derby winner has been awarded the gold trophy just 89 of these discerning drinkers will be enjoying their juleps brushed with the Midas touch.

Celebrating the gold standard that Woodford Reserve has set by winning gold medals at every major spirits competition, Woodford presents the world’s most exclusive julep cup – the Woodford Reserve $1,000 Mint Julep Cup. Each features exclusive gold-influenced ingredients and comes with a unique Golden Opportunity auction experience that puts the winning bidder in the Winner’s Circle on Kentucky Derby Day. Proceeds will benefit Old Friends Thoroughbred Retirement Center.

The cups were available for purchase online from April 15-May 2 at www.woodfordreservemintjulep.com. 79 Distinguished Cups were available for $1,000 each featuring a hand-engraved Thoroughbred and rider from atop the Kentucky Derby gold trophy and a gold-plated garland of roses. Available for auction with starting bids of $2,000, 9 Legendary Cups display a gold-plated Thoroughbred and rider medallion with brilliant cut diamonds. One Legendary Cup was also included in the Golden Opportunity auction experience package with an opening bid of $5,000. The winning bidder will present the trophy for the Woodford Reserve Turf Classic on Kentucky Derby Day and also enjoy a private tour and dinner at Woodford Reserve Distillery plus a private tour of Old Friends Thoroughbred Retirement Center with a Hall of Fame jockey.

Owners of the Woodford Reserve $1,000 Mint Julep Cup will enjoy their mint julep today featuring a unique set of gold-inspired ingredients: ice made of gold-filtered mineral water sourced from the easternmost reaches of Nova Scotia; mint leaves dusted with gold and grown in Woodford County, Ky.; Woodford Gold sorghum from Woodford County, Ky.; and gold medal-winning Woodford Reserve Distiller’s Select bourbon. The 89 cups will be presented only on Kentucky Derby Day, May 4, 2013.

But this doesn’t mean you can’t enjoy an icy cold julep this evening, or any day, just because you don’t have the golden cup into which to pour it or a horse in the race; make yourself a julep at any time with Woodford’s Kentucky Derby commemorative bottle and it’ll be just like you were there. Riding for the roses.

Mint Julep
• 2 cups sugar
• 2 cups water
• Sprigs of fresh mint
• Crushed ice
• 2 oz. bourbon (your favorite brand)
• Silver Julep Cups

Make a simple syrup by boiling sugar and water together for five minutes. Cool and place in a covered container with six or eight sprigs of fresh mint, then refrigerate overnight. Make one julep at a time by filling a julep cup with crushed ice, adding one tablespoon mint syrup and two ounces of bourbon. Stir rapidly with a spoon to frost the outside of the cup. Garnish with a sprig of fresh mint.

WHO CARES IF YOU “LIKE” ME

Taking the focus from being liked to being used
By Francine Cohen

Pinas in oven tight shot

The other night I found myself at the bar at Employees Only. The purpose was tri-fold; I needed to taste the entire range of spirits from the newly launched 86 Company as a story about them was pending, I hadn’t seen Dev Johnson in far too long and a semi-proper catch up was in order, and my aunt was visiting from out of town and it had been even longer since I’d seen her and had any sort of quality conversation that wasn’t overshadowed by the entire family sitting around a Thanksgiving dinner table and engaged in less intimate chatter.

So, at 6:00 PM on the nose we entered the hushed tones of EO (www.employeesonlynyc.com). Having been there myriad times, but only one other when it was this empty, it was a whole other place but one that I imagined filled with people. People coming from after work around the corner with their friends in accounting, neighbors popping in on their way home, and the expected industry folks paying homage to the bar for reasons as varied as just wanting a good cocktail to hoping to ply their wares and/or support an account.

In the quiet of the first hour my aunt and I were able to catch up, Dev and I reminisced a bit, and Vincent Vitek made us laugh. Suddenly, right next to me sat three Mexican gentlemen. There why? To pay homage to the institution known as EO and graciously introduce their line of mezcals. Interesting fellows, all, and, as happens in bars, our two parties melded and we five fell into conversation and discovered we had a lot to talk about that went well beyond the booze business (which is refreshing); and, of course, their Wahaka mezcal came out for me to taste (www.wahakamezcal.com).

Far different from the mezcal I usually order, both the ones I tasted last night opened up a whole new appreciation for a different kind of terroir association. The first immediately hit me as having a mustiness to it; as if the smoke flavor that generally gets imparted during production had been muffled by cotton wool. Not offensive, just that that was my gut reaction. One person mentioned above found it oily, another liked it. The second mezcal I tried made me feel as if the spirit were very vertical. Not just a long finish, a descriptor which to me means it lingers and coats the inside of your cheeks, but actually as if there was a very directed column of mezcal running down the middle of my tongue and picking up those spicier flavor receptors along the way.

Interesting to discover later that the second mezcal was made from a wild agave which, unlike the Weber Blue with which we make tequila, the wild agave harvested for this mezcal was tall and had a trunk. Hence the vertical? Who knows! I certainly can’t claim to be an all knowing botanist who would have immediately recognized that the origins of this liquor came from a taller standing plant and that’s why it resonated “vertical”; I just think that’s how it made me feel and so that’s what came out of my mouth when asked.

When Dev asked what I thought about the mezcals my immediate and honest reaction was to say that there were elements of it I liked and elements of it I didn’t. I wasn’t jumping up and down and raving about how wonderful they were. It wasn’t that I DIDN’T enjoy them, but I wasn’t going to unequivocally give these spirits I’d just tasted a whole hearted two thumbs up and a big snap. But you know what? That’s okay.

I felt the same way about the vodka, gin, rum and tequila I tasted from the 86 Company’s line (www.86co.com). They make things I would drink on its own (thank you Cana Brava) and things I’d like to sip mixed into a cocktail. But that’s just my opinion; though it has some validity given that the 86 Co. designed their spirits for cocktails. The more I taste the more I believe that it’s not so important whether or not I “like” it. This is not a popularity test. For me, despite the fact that I don’t run a bar, it’s the application that is important. Remembering that each spirit can be a tool. And that you need lots of tools in your tool belt to build a house. One of them may be the 86 Company’s products, or you might reach for Wahaka mezcals. Some you may like to use, others you have no use for at all. Chefs like Rick Bayless (www.rickbayless.com/restaurants) and Jose Andres (www.oyamel.com) who both carry Wahaka in their restaurant bars understand this. So do Angelo Sosa and his bar manager Josh Wortman over at Anejo (www.anejonyc.com). Like every ingredient they bring into the kitchen they understand that spirit doesn’t fit into every drink or every bar.

Appreciating how they can is what sets you apart from the pack who just wants to be “liked.”

WATER TURNS INTO WINE IN JUST ONE SHIFT

GAZ REGAN DEBUTS “JUST ONE SHIFT”
Bartenders Worldwide Unite to Raise $250K for Charity in 7 Days
By Francine Cohen

Just One Shift R2

They say that Jesus turned water into wine. Impressive.

Equally impressive is what hundreds of bartenders around the globe are doing this week – they are turning wine (or liquor) into water. Now you might say that gives a whole new meaning to Mixology, but really, it’s all about the old fashioned bartender’s role of taking care of his community. These bartenders who care are going to be donating their tips from just one shift to benefit Wine to Water (www.winetowater.org), a 501(c)(3) non-profit organization founded by a bartender, that focuses on providing clean water to needy people worldwide. At the end of the given shift, the bartender will personally make the donation on-line, via www.winetowater.org/justoneshift, which will link to a running tally total on www.justoneshift.com

gaz regan, the bartender previously known as Gary Regan, is pleased to announce Just One Shift (www.justoneshift.com), a plan to raise a quarter million dollars for charity in a one-week time period by inviting bartenders worldwide to donate all or part of their tips from just one shift. The 2013 program kicked off Monday, April 8 and runs through Sunday, April 14; so you still have time to get out there and drink and help! Support the program by attending the noted shifts and tipping generously. Or, make an on-line donation www.justoneshift.com/donate/.

As explained by gaz, “This idea was borne of one of my favorite quotes from the Dalai Lama, which in fact had been my email signature line for years: ‘The capacity to devote yourself to the welfare of others yields otherwise unobtainable … potential for good,’ which is exactly how I would like to use my network. For years I’ve been telling everyone who’ll listen that Read the full article here »

ON APRIL 11TH 2013 CACHAÇA COMES INTO ITS OWN

Today the TTB Amends the Distilled Spirits Identity Regulations to Recognize “Cachaça” as a Type of Rum and Distinctive Product of Brazil

We’ll be getting you more details on this breaking story shortly, but first we are just so THRILLED to announce, in short, that as of today you can expect to see Cachaça labeled here in the US as Cachaça; and not just as “Brazilian Rum.”

Brands like Leblon (www.leblon.com) who had a significant part in bringing this new legislation to life, as well as fledgling brands like Avua (www.avuacachaca.com) and Cabana (www.cabanacachaca.com,) and all others in between, are going to benefit from this new designation.

Below are the facts from Washington. Stay tuned for more on actual impact.

Washington, D.C. — On February 25, 2013, the Alcohol and Tobacco Tax and Trade
Bureau (TTB) will publish a final rule in the Federal Register amending its regulations
regarding the standards of identity for distilled spirits to recognize “Cachaça” as a type
of rum and as a distinctive product of Brazil. This final rule will be effective on April 11,
2013.

TTB first undertook this rulemaking in response to a petition from the Government of
Brazil, which requested that the United States recognize Cachaça as a distinctive
product of Brazil. Following discussions among officials of Brazil, the Office of the
United States Trade Representative, and TTB, representatives of Brazil and the United
States signed an agreement on April 9, 2012, under which the United States would
recognize Cachaça as a distinctive product of Brazil, and, in turn, Brazil would, within 30
days, recognize Bourbon Whiskey and Tennessee Whiskey as distinctive products of
the United States.

Under Brazilian law, “Cachaça” is a Brazilian distilled spirits product with an alcohol
content of 38 to 48 percent by volume at 20 degrees Celsius, obtained from the
distillation of the fermented must of sugar cane. In the United States, previous to the
effective date of this final rule, TTB classified Cachaça products as rums under its
distilled spirits standards of identity regulations at 27 CFR 5.22(f).
In a proposed rule published in the Federal Register on April 30, 2012, TTB proposed to
amend 27 CFR 5.22(f) to recognize Cachaça as a type within the class designation
“rum” that would be recognized as a distinctive product of Brazil made in compliance
with Brazilian laws. Thus, under TTB’s proposal, a qualifying product may simply be
labeled as “Cachaça” without the term “rum” on the label (just as a product labeled with
the type designation “Cognac” is not required to also bear the class designation
“brandy”).

While the Brazilian standard allows products designated as Cachaça to have an alcohol
content ranging from 38 to 48 percent alcohol by volume, the United States standard
requires that rum be bottled at not less than 40 percent alcohol by volume, or 80
degrees proof. Therefore, any “Cachaça” imported into the United States will have to
conform to this minimum bottling proof requirement. A product that is bottled at below
40 percent alcohol by volume will fall outside the type designation for Cachaça, but,
depending on the product’s manufacturing method, the product could be labeled as a
“diluted Cachaça” or a distilled spirits specialty product bearing a statement of
composition. The “Cachaça” type description also will not allow any spirits that use corn
or corn syrup in the fermentation process to be labeled as Cachaça. In addition, the
amended regulation will allow the word “Cachaça” to be spelled with or without the
diacritic mark (i.e., “Cachaça” or “Cachaca”). Finally, the regulation contains a 180-day
transition period during which producers may continue to use previously approved
“Cachaça” labels for products that do not conform to the new Cachaça standard of
identity at 27 CFR 5.22(f)(1).

To view the complete rulemaking record regarding this regulatory amendment, including
the Brazilian petition, the proposed rule (Notice No. 127), the public comments received
in response to the proposed rule, and the final rule (T.D. TTB–112) once it is published,
see Docket No. TTB–2012–0002 at the “Regulations.gov” website
(www.regulations.gov).