Posts Tagged ‘Brandy Library’

A TASTE FOR WHISKY LIVE!

Thursday, February 19th, 2015

International whiskies tasting event touches down in NYC and debuts in Washington, DC
Story By Joyce Appelman Photos by Gabi Porter courtesy of Whisky Live

Whisky Live Danny Neff pouring Makers

Don’t know where to get the best Whisky? Here’s a place to start: Whisky Live (www.whiskylive.com); the annual, internationally renowned tasting event held in dozens of cities around the world, making a stop in NYC at Chelsea Piers in New York City on Wednesday, February 25 and then makes its debut in the Nation’s Capital on Saturday, March 7.

Produced by Whisky Magazine, the show is in its 11th year and offers New Yorkers an opportunity to check out over 300+ of the world’s best whiskies including Scotch, Bourbon, American, Canadian, French, Irish, Japanese and others. Washingtonians attending the first-ever Whisky Live DC will close to 200 of the world’s best whiskies.

Really, where else are you going to find this volume in one room? And be able to attend Master classes where you’ll learn how Whisk(e)y is produced around the world and taste the most interesting and most popular and newest ones on the market – they are all going to be here.

Whisky Live multiple bottles with Russell's and Michter's etc

In New York, The James Beard Foundation nominated Dead Rabbit will be among the bars making cocktails, plus a full buffet, live music, Master classes, and the ease of getting there and home safely thanks to a partnership with Uber – makes it truly a full and exciting night out. In DC, look for James Beard nominee Derek Brown’s bar Southern Efficiency alongside Jack Rose Saloon and others shaking and stirring up whisk(e)y cocktails.

Whisky Live is a prime opportunity to sample premium single malt Scotches, bourbons, ryes and Irish whiskies, along with those from France and elsewhere while you are chat with distillers about their work and other scotch fans to compare your experiences. Titan brands like Johnnie Walker, Glenmorangie, Ardbeg, The Glenlivet, Beam and Heaven Hill will be featured side by side with dozens of spirits from boutique distilleries, including New York’s own Tuthilltown Spirits and Utah’s High West Distillery, and award-winning world whiskies from producers in the US, Scotland, Ireland, Australia and elsewhere.

This is a great event to learn the stories behind them from master distillers, brand ambassadors and industry experts. Guests at Whisky Live NY can also take Master Classes on: scotch production with Ewan Morgan and Gregor Cattanach – Senior Masters of Whisky from Diageo; wood management with Craig Vaught – Master of Scotch The Glenlivet and Aberlour; and an exploration of vintages from Balbair’s Distillery.

The Diageo Master Class will include pours from 1956 bottlings for example, while Balblair will feature a new release and introduce four new vintages to the US in its master class –and these are just you just two of the many things you can learn about and taste at Whisky Live and nowhere else.

VIP Tickets to Whisky Live New York are $149 and include unlimited tastings from 5:30 to 10 PM, a lavish dinner buffet, live entertainment, a souvenir Glencairn tasting glass to take home and a one-year subscription to Whisky Magazine. Standard ticket ($119) entrance is from 6:30 PM with a souvenir glass and access to the buffet and live entertainment as well. Master classes are ticketed separately at $20 and hold just 40 people per class. Tickets to Whisky Live DC are priced at $129 and the event runs from 6:00 PM until 10:00 PM. Tickets can be purchased in advance at www.whiskylivena.com .

Whisky Live men in kilts drinking

*INSIDE F&B Editor in Chief, Francine Cohen, collaborated with Whisky Live on their marketing efforts in 2015.

NO MORE MEDALS FOR EVERYONE

Wednesday, August 24th, 2011

The end of the spirits competition as youth soccer league
By Francine Cohen

Photo by Keith Long

Summer is coming to a close which means in a few more weeks covers will start getting back up to their pre-summer levels, brands will kick off their 2012 marketing budgets, and kids go back to school and their fall soccer leagues.

While it might not seem as if underage soccer enthusiasts have anything to do with spirits and spirit competitions, they do. Think back to when you were running around on that soccer field and how much you loved the game, the team’s camaraderie, and winning.

But is it really winning when almost every spirit gets a medal the same way every kid on the team gets a medal for showing up? The new breed of cocktail competitions doesn’t think so. In fact, Paul Pacult, founder of the Ultimate Beverage Competition, was quoted in an earlier story (insidefandb.com/2011/07/baby-you’re-the-best-2/) as saying, “We’re differentiating ourselves from just about all other competitions which issue medals like peanuts at the circus.”

The aversion to the “every kid in the class gets a Valentine” mentality and the blind judging by spirits buyers who evaluate spirits by pricing bands within each category is also what sets the New York International Spirits Competition (NYISC, ) apart from existing competitions.

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WHEN A MEDAL MEANS SOMETHING – LIKE SALES

Friday, December 24th, 2010

Introducing the medal winners from the debut of the New York International Spirits Competition

The debut of the New York International Spirits Competition saw 187 submissions from 28 countries in 47 categories in its inaugural competition. Yet only 95 were deemed medal worthy.

Medals were bestowed at Brandy Library, the site of the competition which put all 187 spirits in front of a panel of industry judges that included buyers from the top retail stores, restaurant and bar owners, distributors and importers, all of whom donated their time and palates without hesitation or compensation.

With much deliberation, but without hesitation, these unbiased judges awarded 1 Double Gold, 13 Golds, 36 Silver and 45 Bronze Medals as well as recognizing two companies for their contributions to the industry and named them Distillery of The Year and Importer of The Year.

In this competition which doesn’t invite members of the media to judge as many other competitions do, the competition asks judges to evaluate spirits within their categories at pricing parity. So, for instance, a whiskey that retails for $50 will be judged with other whiskeys in that price range and not be put up against whiskies that go for $100.

According to competition founder Adam Levy, “While keeping to the philosophy that ‘like should be compared with like’ when it comes to pricing, the competition also strives to only award the crème de la crème in a category, instead of handing out medals to every entrant. Only the truly stand-out brands end up in the winner’s circle and then, accordingly, find themselves placed up

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