Hospitality, straight up, no chaser
By John Henry
As the year turns, this long standing brand builder on the street feels a certain responsibility to dispense with the usual turn of the year resolution nonsense. Let’s stick to the facts, data and trends as I see them emerging from the ground up. And may I serve you with humble insights and invite impassioned dialogue along the way.
Resolve that people will drink this year. But why, how and where? Perhaps it is our true social responsibility to make every drink and every customer at our bar a special one. Then, at just the right time, send them off their merry way.
We are about to enter a golden age of hospitality in our bar business. And one of individual and professional development and responsibility, I feel. It’s more about the drinker than the drink. Alas the magic is in making them both one in our midst.
Especially in this age of flash and social media there is no substitute for the magical bartender who remembers our name, and perhaps even our drink order, months down the road since we last approached his or her bar. One who makes a drink we like, fast, and with a smile. This is the timeless exchange of our business. If you want to experience it in person, pay a periodic visit to Doug Quinn over at PJ Clarke’s on 3rd Avenue. Though I certainly encourage you to stop by more often.
We have learned trade skills from bar maestros in London and Tokyo and elsewhere. But we still need to master the American craft of giving back warmth and the smile. And keep giving. The patron is the king or queen. It is a responsibility of the true bar professional, I feel, to keep that throne inviting. I promise more on this in future 2011 dispatches from the street as I feel it will be one of the central themes of the craft spirit and bar renaissance.
But, responsibility was a word thrown around much and tacked on often in the latter part of last year, both from major liquor corporations and in local grass roots community efforts. With the optimism of a new decade, let’s look at some shining efforts first.
A gentleman named Sean Combs from the Bronx (aka P Diddy) and his associated vodka brand Ciroc (www.ciroc.com) led a campaign with pre-paid ATM cards and MTA rides home on New Year’s Eve in NYC. The same type of Safe Rides program was put into place by the Ciroc teams in Las Vegas, as well.
Staff from a Hudson Valley New York Funeral Home, TJ McGowan Sons (www.tjmcgowansonsfh.com) , commissioned one of their vans to take folks away from the wheel and safely home citing the mantra of their own recently expanded Safe Drive program, “Let us drive you home now rather than later”. Bagels and water were offered.
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