Posts Tagged ‘jagermeister’

DRINK LOTS OF JÄGERMEISTER. AND GET PAID FOR IT.

Thursday, September 30th, 2010

Want to travel the country and spread the Jäger gospel? Create drinks that personify the brand?

Sidney Frank is seeking a Corporate Mixologist. The firm is seeking a top, world-class mixologist who LOVES drinking Jägermeister and who embodies and embraces the Jäger brand.

The full job description and link to apply are on the corporate website at http://sidneyfrank.com/sidney-frank/jobs/896/corporate-mixologist.html

Position summary:
The Corporate Mixologist will lead the bartender loyalty program for Jägermeister in the U.S. and develop drink strategies for the Sidney Frank Importing Co. portfolio that are in line with the brand strategies. They will train and educate internal staff as well as trade and consumers. This is a strategic position that will collaborate closely with marketing, PR and sales. The candidate must be able to energize all types of people (bartenders, promotional models, executives, sales people, etc.) with whom he/she comes into contact and be a teacher, mentor and an ambassador for the brands. They should be passionate about their craft and have the ability to quickly build onto their existing network of bartenders and influential persons in the spirits industry. This position is based in Sidney Frank’s New Rochelle office.

The ideal candidate is energetic, outgoing, magnetic and sociable. Position demands an articulate, patient, thoughtful and empathetic person. This person will be a team player, represent SFIC brands professionally and be a self starter and willing to travel extensively. This position is an integral part of the on-premise muscle of SFIC.

A SHOT OF THE BLACK STUFF

Wednesday, August 4th, 2010

It’s Good For You
By Abigail Gullo

Maybe those college kids doing shots of Jägermeister aren’t so stupid after all
(www.jagermeister.com). They might actually be onto something (though possibly going about it in the wrong way) – and that something is appreciating the restorative qualities that Amaros and bitters like Averna (www.avernausa.com), Jägermeister, Fernet (www.fernetbranca.com), and Underberg (www.underberg.com) all offer.

We have all downed these bitter drinks in a hurry, rushing to get it to our belly, hoping it will do some good…or maybe bad. But, after sitting through the recent Tales of the Cocktail (www.talesofthecocktail.com) seminar A Shot of Black Stuff – Amazing Amaros and Brilliant Bitters, to see if these traditional medicinal bitters had any positive pharmaceutical value, I think I’ve concluded that the answer is “yes.”

The traditional boundaries of Tales of the Cocktail seminars were stretched for the first time this year as due to the ever-growing popularity of the event it had to expand outside the confines of the Hotel Monteleone (www.hotelmonteleone.com). Just one block away, the ballrooms of the Royal Sonesta Hotel (www.sonesta.com/royalneworleans/) on Bourbon Street were put to good use for an overflow of cocktail geekery and knowledge gathering. The ballrooms at the Royal Sonesta were refreshingly easy to find, compared to the labyrinth of the Monteleone, and sitting in the coffee shop across the hall I found two Germans waiting for the seminar to start.

Stephan Berg and Alexander Hauck, founders of The Bitter Truth (www.the-bitter-truth.com), have advanced the field of bitters with their exhaustive research and newly released line

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