Posts Tagged ‘Lizzie Asher’


Friday, October 4th, 2013

How the US government’s shut down is wreaking havoc with the spirits industry
By Francine Cohe

Washington DC with monument in background quiet

Think that just because you’re not one of the 800,000 “non-essential personnel” furloughed during the government shut down this week that you and your hospitality/liquor industry brethren and the customers you serve won’t feel the sting? Think again.

While you’re all still expected to be at your job as normal, and it doesn’t seem evident that anything much has changed on a day to day basis, OND sales numbers, product innovation, and revenue (brand and tax revenue) is going to be down this year. Not to mention the possibility of product shortages. There’s no telling yet just how hard we’ll be hit. But it’s certain you’ll see the impact in some way.

Though it is highly unlikely you’re in the same boat as Allison Evanow of Square One Organic Spirits ( and Brian Facquet of Prohibition Distillery (, two craft distillers in the delegation organized by the Distilled Spirits Council of the United States ( to present their handcrafted products to VIPs at Berlin’s Bar Convent next week who were just notified that the venue had changed from the American Embassy to the Berlin Hilton thanks to our legislators not coming to consensus, the impact of this government shut down won’t go unnoticed.

Maybe it’ll be noticeable bare spots on your shelves because imported products are tied up at port. That’s a problem that Lizzie Asher, President of Macchu Pisco (, is presently facing. Or maybe you’re a retailer awaiting holiday VAPs to fill your shelves in one of the busiest selling seasons of the year and those new products simply aren’t available. Producers who live and breathe for those on and off premise account sales are certainly feeling it now. Jason Johnstone-Yellin of Single Cask Nation ( notes, “Single Cask Nation has product sitting at the Glenfarclas distillery that cannot be imported before TTB approval is received. Further, our US-sourced Chanukah releases are delayed while we wait to

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Thursday, June 30th, 2011

Centennial Macchu Pisco Competition Deadline is today, June 30th

By Francine Cohen

Bet you didn’t know that 2011 is the 100th anniversary of the rediscovery of Machu Picchu by American explorer, Hiram Bingham. Us either; until the good folks at Macchu Pisco told us this interesting fact.

Even more interesting was learning that Macchu Pisco has partnered with the Peruvian government, Peru’s national airline Avianca Taca, and Orient-Express to create a cocktail competition unlike most others.

More than just a cocktail competition, this spirited adventure celebrates the culinary culture of Peru – from drink to food and their origins. Lizzie Asher, President of Macchu Pisco LLC, comments, “While we toast to one Peruvian treasure being re-discovered by an American, likewise we can say that Peruvian Pisco is being put on the map thanks to bartenders who embody Hiram Bingham’s spirit of adventure.”

After traveling to Boston to judge their local competition this past Monday (a big round of applause to Boston’s winner, Naomi Levy of Eastern Standard Kitchen & Drinks thanks to an invitation from the Macchu Pisco team (including sister Melanie Asher who is the founder of the company and the brand’s master distiller) we know that the spirit of adventure needed for this competition is different than your normal approach.

So, let’s see, how can we explain it to you so fully that you’ll want to enter? Well, this one’s national (yes, we know, so are some others). This one allows every competitor to present their drink and describe it to the judges (yes, yes, we know, other competitions have that element too). This one has prizes for: the best tasting cocktail (uh, huh, we know, same old, same old); most creative/relevant to the topic (hmmmm, getting a little different here, aren’t we?); and takes presentation into consideration (tip – invest in pretty glassware, judges like pretty glassware). The Centennial competition is judged by both

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