LUPEC and Compass Box Partner for an Eventful Evening
By John Henry
Photography by Helena V. de Vengoechea Photography Inc.
Eventful.
It seems that every night in NYC there are liquor events. And damned if you don’t often see the same lushes with dubious press credentials swilling at every one. And rarely tipping, sad to say!
Since our recent PipeLine mantra in this difficult economy seems to be “we sell, therefore we are” it’s difficult to attend them all. Long gone are the high days of the Eber Brother portfolio tasting at Cipriani on 42d Street. I am personally partial to daytime events where buyers are there and ready to make the commitment to your brand. Or at least willing to set a follow up tasting appointment at their venue. The Holy Grail is to make a successful pitch for brand inclusion on their cocktail lists. Working with independent artisanal brands makes it all the more difficult as you don’t have the power of a large brand portfolio to leverage. Key buyers usually skirt the best events. Time is money. And leveraged we all are. Even in the determined world of organic, grass roots relationship building, no one wants to waste time.
The best events are simply hard to find. And they are even more difficult to pull off. Read the rest of this entry »
I had the privilege of attending the LUPEC World Women’s Day Cocktail TweetUp at the Astor Center (www.astorcenternyc.com) on Monday night, March 8th, and I want to tell you why it was one of the best events I have attended in the last year.
