Posts Tagged ‘SoFAB’

TAKE THE PLUNGE

Monday, July 16th, 2012

Embrace an icy cold refreshing jump into a pool to raise funds for the Museum of the American Cocktail
By Francine Cohen

You’ve been known to prattle on about ice and the various merits of its size, shape and quality. You can wax poetic about pellet ice, clear 1 x 1 cubes, crushed, avoiding bubbles, hand chipped ice, etc. and will, when given the chance. Now, at 4:00 PM on July 26th during Tales of the Cocktail, you can channel your inner polar bear and put your money where your mouth is, all by taking part in the Macallan Ice Ball Plunge — a refreshing way to raise some much needed funds for The Museum of the American Cocktail (MOTAC – www.museumoftheamericancocktail.org).

Why jump into a cold pool in the name of scotch and a museum? Well, besides the fact that it’s going to be warm in New Orleans and a quick dip will sure feel nice, you’ll be doing some good for the cocktail community and culinary history aficionados everywhere. MOTAC, which is currently housed within the Southern Food and Beverage Museum (www.southernfood.org) in New Orleans’ Riverwalk complex, is about to move to a more permanent home and needs your help to do so.

Laura McMillian, Managing Director, Museum of the American Cocktail explains, “The museum has to move December 2012 to a new location. The fundraising is to finance the move itself and the build out. The Southern Food and Beverage Museum, our partner, has purchased a historically significant building in the Faubourg Lafayette which was the old Dryades Market. The new museum will be on the corner of Oretha Castle Haley and Martin Luther King Blvd in a 39,000 square feet facility. This area will be the Culinary Corridor of New Orleans and it is only three blocks off of the St. Charles streetcar line. It is in one of the four corridors New Orleans has slated for growth and federal funding and grants.”

While the federal government is contributing some funding to assist in MOTAC’s development they won’t underwrite everything, thereby giving you a hands-on chance to support a piece of American history and help rebuild a city. It’s a once in a lifetime opportunity you’ll cherish; hopefully as much as we cherish the memory of our private tour of the museum just a week before it officially opened in

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