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July 1, 2011

For your visual (and drinking) pleasure, we present VeeV’s American Spirit Cocktail.

The American Spirit
• 1 ½ ounces VeeV Açaí Spirit
• 1 ounce strawberry puree or sliced fresh strawberries
• 2-3 ounces club soda or lemonade
• Fresh blueberries, for garnish

In the bottom of a high ball, layer the strawberry puree, ice, VeeV, club soda/lemonade.

Finish with the blueberries on top.

Stir before drinking.



April 14, 2010

Cocktail Competition Gives Back To The Planet

This just in from Aisha Sharpe, who, along with partner Willy Shine, runs cocktail consultancy Contemporary Cocktails …Sharpe announces,“Willy and I have set up a company supporting charities for the global good called Cocktail for a Cause.

Their initial effort to replenish the planet that is mined for the products poured at the bar is tied into the 40th anniversary of Earth Day. But Sharpe and Shine know that while it’s noble to try and fix the world a drink at a time they can’t do it alone and so they’ve partnered with like-minded spirit producers Carter and Courtney Reum of VeeV Sharpe explains, “For the month of April we have teamed up with VeeV to help them reach their goal of planting 10,000 trees in India.”

According to Shine, the association with VeeV and Contemporary Cocktails has a long and deep history and the two companies are eager to enlist the help of anyone and everyone who fancies themselves a mixologist and sees themselves steward of the earth. Getting involved is easy, just create a cocktail using VeeV and fresh, seasonal ingredients and submit it on the Contemporary Cocktails Facebook page!/contemporarycocktails?ref=ts. VeeV has agreed to plant five trees for every cocktail recipe submitted.

Cocktails will be judged by fellow Facebook users, and on May 3rd the top three winners will be decided. Each of these winners is gifted with a free trip to Tales of the Cocktail (hotel and airfare).

To plant some trees, and submit your VeeV cocktails, visit the Contemporary Cocktails Facebook Page.



April 7, 2010

So, another year attending WSWA, huh? You’re out in Vegas once again and it’s a good time for business, a good time for networking, a good time to have a good time (for goodness sakes, this is Vegas and the booze biz).

But you’ve walked the floor, you’ve seen the inside of every hotel on the Strip, found some great drinks at the bar at American Fish, or off Strip at Herbs & Rye, you caught our favorite Vegas crooner, Matt Goss, at Caesars, and maybe, just maybe, you even snagged a coveted invitation to the Social Mixology party that Tobin Ellis throws together or a certain industry legend’s birthday party.

And you’re still looking for one more fun thing to make this work week complete? Well then, check out the Indy Spirits Expo at the Hard Rock on 4/8 from 6:30-9:00 (VIP entrance at 5:00). Stop by and sample brands you’d love to have on your bar such as: Chairman’s Reserve, Macchu Pisco, Obsello, Scorpion, U’luvka Vodka, and VeeV Tickets are still available through the website:



February 13, 2010

Spirited sipping leads to $5,800 raised at the Hearts & Cocktails for Haiti Benefit

By Francine Cohen

Photo courtesy of Lush Life Productions

Who said people drink just for pleasure? Sometimes they drink to help those in pain. At least that’s what was going on at Bar Celona in Brooklyn on Sunday, January 31st when hundreds of spirits industry professionals and cocktail enthusiasts gathered to raise a glass and some much needed funds for Haiti.

Haitian American Ray Raymond of Leblon Cachaça and Dave Catania of Chairman’s Reserve organized this important evening and welcomed their industry friends and cocktail lovers to join them for cocktails created especially for the evening by some of New York’s best mixologists. Continue Reading…