Contribute as Bullfrog & Baum Holds Charity Frog Race In Honor Of Leap Year

We’re rooting for The Arsonist on this one…

As its name suggests, hospitality industry powerhouse PR firm Bullfrog & Baum has a penchant for all things amphibian. So when Leap Year rolls around, its only right that the New York-based PR and marketing firm specializing in lifestyle clients should mark the day with something froggy.

Today at 3:00 p.m., four fabulous frogs will go to the mat at the Bullfrog & Baum offices on West 22nd Street, each representing an important food-focused charity – Share Our Strength, Citymeals-on-Wheels, Edible Schoolyard and City Harvest.

While each frog’s participation will raise funds for its respective charity – thanks to the support of four teams of Bullfrog & Baum PR pros – the winning frog will earn the extra bonus of having its total funds raised matched by the agency. Donations can be made through the fundraising

The competing frogs are:
“The Arsonist” – A Fire Belly Toad leaping for Share Our Strength:

“Beefsteak” – A Tomato Frog bounding for Citymeals-on-Wheels:

“PhilLeap” – A White Tree Frog jumping for Edible Schoolyard:

“Alistair Cummerbund Higginbottoms IV” – A Fancy Tree Frog hopping for City Harvest:

For more information on Bullfrog & Baum’s Leap Year Froggy Fundraiser, go to To watch the race as it streams live,

Note: No frogs will be harmed in the process of the fundraiser and all frogs will be re-adopted by our local pet store partner once the race is complete.

****We’re on Team Arsonist and hoping (or is that hopping) you’ll help us raise funds for Share Our Strength. Go frog, go!