Events

MAY THE FORCE BE WITH YOU

June 15, 2012

Introducing the Louis Royer “Force 53” VSOP Cognac Competition

Take a brand new look at cognac cocktails with Louis Royer “Force 53” VSOP Cognac.

Award-winning PR/event management agency, Hanna Lee Communications, seeks out the best new cocktail creations that harness Louis Royer “Force 53” VSOP Fine Champagne Cognac.

At 106 proof, this bold spirit, currently the highest proof Cognac available in the U.S., offers complexity and great finesse. Its strength enables Louis Royer “Force 53” VSOP Cognac to stand up to mixing in any cocktail and its versatility makes it a year-round favorite.

PRIZE
The grand prize is an educational trip to France to learn the intricacies of Louis Royer Cognac’s production in Jarnac, experience its Cognac heritage dating back to 1853, meet its fifth generation Master Selector and Master Distiller, as well as spend two nights in Paris to experience the City of Light’s sophisticated cocktail culture. Second and third place winners will each win a cash prize of $1,000.

COCKTAIL GUIDELINES
• The cocktail must contain a minimum of 1 ½ oz of Louis Royer “Force 53” VSOP Cognac.
• Recipes should use a maximum of five (5) common ingredients, rather than those that are
obscure or homemade.
• If other hard spirits are included, they are limited to ½ oz.
• Techniques should likewise be straightforward to facilitate replication by home bartenders.
• All recipe ingredients are to use U.S. measurements.

HOW TO APPLY
A maximum of two (2) seasonally driven recipes, including cocktail names, a list of ingredients, preparation method, the seasonal inspiration behind each cocktail and cocktail photos should be uploaded at www.shakestir.com/louisroyer

SUBMISSION PERIOD
May 2 to August 31, 2012

RECIPE OWNERSHIP
Louis Royer Cognac will assume ownership of all the submitted recipes and will credit its creator in all publicity (print, broadcast, online), social media platforms, as well as marketing materials.

FINAL COMPETITION DATE AND PLACE
Six finalists will compete in New York City on Wednesday, September 19, 2012 at Rayuela Restaurant, 165 Allen St., between Stanton and Rivington Sts.

FOR MORE INFORMATION
Please visit www.hannaleecommunications.com and www.louis-royer.com.
Follow us on Twitter: @hannaleenyc and @Force53cognac

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