Posts Tagged ‘Benedictine’

ANATOMY OF A DRINK MENU

Thursday, June 12th, 2014

By Effie Panagopoulos

Photo courtesy of Avua Cachaça

Photo courtesy of Avua Cachaça

*****This story sat in the INSIDE F&B vault for four years, waiting for just the right moment to see the light of day. That day is now; and once we dusted it off and took another look at it we discovered it was just as fresh and relevant today as it was back then when it was written. Of course some things have changed; Gianfranco Verga is no longer the Beverage Director at Louis 649, and the Louis 649 TNT program is currently on hiatus as it undergoes a refresh, but despite these minor things that happened as time marches on it is interesting to see that some things never change.

Read it for yourself. And then attend a seminar at Tales (www.talesofthecocktail.com) like “The Art & Science of Cocktail Menus” (www.talesofthecocktail.com/events/art-science-cocktail-menus/) or “For Profit Consumer Education? Yes!” (www.talesofthecocktail.com/events/profit-consumer-education-yes/) and see what positive changes you can make happen in your bar, all because of a finely tuned menu…

Tuesday nights have become the new industry night, spurred by almost a year full of consecutive Tuesday Night Tastings at East Village cocktail bar, Louis 649 (www.louis649.com). Pioneered by Gianfranco Verga, Beverage Director at Louis 649, and going almost a year strong every Tuesday, the TNT’s like their eponymous song, and Good Times’ Jimmy Walker –are pretty darn dyno-mite. Every week offers the chance to try a wine or spirit you’ve never tasted; learn something new about a spirit you may always drink yet never knew anything about, or like on this chance evening, get to meet a leader in the industry and find out what makes him tick. What started as a weekly gathering of an industry-only crowd, has refreshingly become an ever-changing group of imbibing enthusiasts– a feat in and of itself.

A few Tuesdays back, I rushed over to get to my 7:00 feeding, for what I assumed would be an intimate presentation by one of New York’s preeminent poster boys for all things cocktail, Jim Meehan. But “rushing” in Greek-people-time means I got there at 7:05 (5 minutes late), and to my dismay Louis was already packed to the gills for their TNT (Tuesday Night Tastings). Well, Jim was only voted American Bartender of the Year last year, and it was only fitting that the cocktail community and common folk alike came out in droves to hear the secret workings of the mastermind behind the cocktail program at neighboring watering hole, PDT www.pdtnyc.com. You could taste the anticipation in the air as Jim, and his apprentice for the evening, Pernod Ricard’s (www.pernod-ricard.com)Jamie Gordon, were scurrying about to get the amuse-bouche drink to the thirsty, ornery crowd. Jim brushes past me and I am quickly reminded why I and the roomful of people like this guy so much. Tray of drinks in hand, he smiles a quick hello to me along with everyone in a 3 foot radius. You’d never know there was an ounce of stress in his body, as he acknowledges us with the warmth and grace of Mr. Rogers welcoming you to

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VODKA COCKTAILS AT THE READY

Saturday, March 6th, 2010

 42BELOW Presents the Cocktail World Cup National Finals

Sunday night 3/7 is going to be one of those evenings that, where no matter what city you live in, you might as well stay home and drink wine because your favorite bartender is going to be in NYC, competing at the 42Below Vodka Cocktail World Cup National Finals. www.42below.com

We’re not naming names (okay, we will eventually), but we are willing to say that if you’re invited to the Ace Hotel (www.acehotel.com) on Sunday night you might have a Lynn House, Thomas Waugh, Todd Thrasher, Philip Green, Paul Sevigny, Jason Brown, Matthew Coughlin, Sean Hoard (and more) sighting.

Who knows which ones the august panel of judges (Dale DeGroffwww.kingcocktail.com, Charles Ohlbaum www.bartendersacademyny.com , and Sam Talbot) will choose?  Time will tell. 

But here’s who’s in the running:

Matthew Biancaniello of Library Bar at The Roosevelt Hotel (www.hollywoodroosevelt.com) with the “Indian Summer” Cocktail

Jason Bran from The Roger Room with the “Down Under Dessert” Cocktail

Jason Brown of Sensing (www.sensingrestaurant.com) with the “Mr.Robinson”

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