Insights into becoming a happier and healthier bartender
By Francine Cohen

You’ve copiously studied recipes from the patron saint of cocktail recipes, Jerry Thomas ; Tony Abou-Ganim, Dale DeGroff, Doug Frost, Steve Olson, Paul Pacult, Julie Reiner, Audrey Saunders, Andy Seymour, and Dave Wondrich, have taught you valuable lessons in technique, ingredients, and tasting and now, at Tales of the Cocktail 2011 it is time to learn how to become the master of your own domain.

This seminar asks: Ever wonder how some nights when you worked so hard – you were at the end of the night physically tired but in good spirits and appeared not to have lost a lot of energy? Remember also the nights when at the end you were not only physically tired and exhausted but also emotionally drained and “heavy?” If you can answer “yes”, even if it’s just for one shift, then you need to be in this room on Saturday afternoon.

Join Dushan Zaric (Employees Only www.employeesonlynyc.com, Macao Trading Company www.macaonyc.com) and Aisha Sharpe (Contemporary Cocktails www.contemporarycocktailsinc.com) for a journey into yourself that results in better bartending. And a better, more peaceful, productive, and profitable you that you’ll get to after understanding how to look at service as an art, maintain balance and sense of self and, essentially, break down the bartender.

Zaric explains why he’s bringing this seminar to Tales after offering it to bartenders around the world. He says, “There are a lot of bartenders who are very well versed in mixing cocktails, knows history, when it comes to service and help themselves that’s where they are not well equipped, and don’t have the tools.”

He continues, “I’m doing this to make people’s lives easier. It breaks my heart to see

Read the rest of this entry »