Posts Tagged ‘Inside F&B’

TAKING THE HIGH ROAD

Thursday, September 13th, 2012

Announcing the Finalists of the First-Ever Louis Royer “Show Me the Proof!” High Proof Cognac Cocktail Competition

Hanna Lee Communications, an award-winning agency specialized in spirits, food, wine, and lifestyle PR and event management, announced the 12 finalists of the first annual “Show Me the Proof!” High Proof Cognac Cocktail Competition for professional bartenders and mixologists. The competition, hosted by Hanna Lee Communications and the first of its kind, spotlights the seasonal mixability of Louis Royer “Force 53” VSOP Fine Champagne Cognac, one of the highest proof Cognacs in the U.S. market today.

Exemplifying the current trend of over-proof spirits achieving popularity, more than 100 recipes celebrating the four seasons were received via ShakeStir.com from bartenders and mixologists from across the U.S.

The 12 finalists include: Brad Farran (Clover Club/Death & Co.,
NYC); Claire Sprouse (Rickhouse, San Francisco); Franky Marshall (The Tippler/Monkey Bar, NYC); Ivan Radulovic, (Macao Trading Co., NYC); Jeff Bell (PDT, NYC); Joe Campanale (Anfora/dell’Anima/L’Artusi, NYC); Liz Pearce (The Drawing Room, Chicago); Lynnette Marrero (Astor Room, NYC); Pam Wiznitzer (L’oubli/The Dead Rabbit, NYC); Sother Teague (Amor y Amargo/Booker & Dax, NYC); Theo Lieberman (Lantern’s Keep/Milk and Honey, NYC); and, Tim Cooper (GoldBar, NYC).

The competition will culminate on Wednesday, September 19, 2012, when the finalists will each

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MEDIA DARLINGS

Thursday, July 14th, 2011

Knowing what gets you featured in the press
By Francine Cohen
All photos courtesy of Lush Life Productions

www.hannaleecommunications.com) and Alia Akkam of Beverage Media (www.bevnetwork.com) and I shared with the USBG New York Chapter members recently at a monthly meeting held at Macao Trading Company (www.macaonyc.com) as Lee introduced her PR 101 program. In short…RETURN MEDIA QUERIES!

Seriously, people. Wonder why so and so is getting all the press and you’ve worked longer or harder than they have and never get featured? Hmmm, maybe that’s because when the media calls, you don’t respond. Or maybe it’s because they don’t know how to find you. Well, that stinks. But it’s easy enough to change.

If you walk away with only two things from this story, remember this: 1) Return media queries (as noted above) and 2) Content is king.

What does this mean exactly? Well, if you want people to respect you, talk about you

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DEAR DIARY…

Saturday, May 14th, 2011

Bar Diaries with Naren Young and Simon Ford takes you behind the scenes By Francine Cohen

Oh sure, sometimes it’s glamorous; famous people coming in for your drinks, keeping the party going and being recognized as the ringleader of it all, phone numbers and propositions flying across the bar. But the truth is, you work hard for your money…long shifts with wet hands, satisfying customers who don’t know what they want but know they don’t like gin until you make them a gin drink without telling them it’s gin and they tell you it’s delicious, hours spent perfecting a cocktail recipe, planning that drink menu, batching five gallons of cocktails for a charity event that you graciously donate your time to, keeping a straight face when the liquor salesman comes in to sell you something that has absolutely no application at your bar and it’s obvious he hasn’t a clue about his product, the list goes on and on.

And it’s all chronicled in Bar Diaries with Naren Young and Simon Ford; taking you behind the glitz and glamour of tending bar.

BEHIND THE SCENES WITH INSIDE F&B

Monday, June 7th, 2010

By Francine Cohen

If you’ve been thinking lately that we’ve been very spirited in our editorial focus, you’d be right. It’s been an exciting time for drinks events these past few months, starting with the Absolut Sensory Experience which was an eye opening exploration of vodka that just may be the kick in the pants that many bartenders needed to revisit this category (more on this later), and a recent visit to NYC by Japanese cocktail master, Kazuo Uyeda (inventor of the Hard Shake and owner of Tender Bar).

Uyeda-san’s message was heard loud and clear by bartenders who took subways, buses, taxis and planes to be present and learn from a living legend. The two day seminar was a cultural exchange in which the audience was enlightened about the exacting and consistent Japanese approach to style, technique, and, above all, pleasing the guest through service and attention to deliver the most delicious drink (*Factoid: Uyeda-san mentioned the words “delicious” or “deliciousness” a minimum of 20 times each day. It definitely drove the point home.). The Tender Bar approach to crafting that perfectly delicious cocktail is an effort that exhibits the same amount of detail, finesse and grace as a Japanese tea ceremony. For more about this two day East meets West drinks exploration see this story: http://insidefandb.com/2010/05/turning-japanese/

Following right on the heels of this bit of international beverage bonanza a number of those same out-of- town bartenders returned for the inaugural NYC drinks fete/conference/ party that celebrates the mighty cocktail and is known as The Manhattan Cocktail Classic (www.manhattancocktailclassic.com – affectionately referred to as the MCC). Embraced by their NYC brethren, many of these said bartenders were quickly put to work batching drinks for the masses who were about to descend upon the MCC gala. And, while all of them had bar backs, only a few lucky ones (namely Ricky Gomez, Danny Ronen, and Charles Steadman) had the assistance of Oompa Loompas as they manned the Willy Wonka themed bar showcasing Remy

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ONE NIGHT ONLY DISCOUNTS IN THE CITY OF BROTHERLY LOVE

Tuesday, April 20th, 2010

INSIDERS drink for less at Franklin Mortgage & Investment Company thanks to NYC bartender Jason Littrell

There are things about living in the BOS-WAS corridor that are great, like being able to nip up and down the coast for relatively little money and effort. And then there are things about living in the BOS-WAS corridor that are even greater…like when bartenders show up in town to shake behind a fellow barman’s bar, and you benefit.

Tonight, from 8-10, it’s magic hour. Jason Littrell (Death & Company, Dram) is heading to Philly to spend a few hours mixing up libations with his pal Nick Jarrett at Franklin Mortgage & Investment Company www.thefranklinbar.com at 112 S. 18th Street, Philadelphia and he hopes you’ll come in to say hello.

Of course you’ll get more than just a friendly greeting and a delectable drink in return; mention INSIDE F&B www.insidefandb.com to any bartender when you order a Daiquiri or an Old Fashioned and your drink is 25% off (that’s just $9).

Bottoms up!

Hip Hostess NYC sits down with Francine Cohen

Friday, April 16th, 2010


Hip Hostess NYC sits down with Inside F&B editor-in-chief, Francine Cohen.

Click the link below to read the full article!

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KREYRECOMENDS.COM GETS SUMMERTIME TIPS FROM NYC CULINARY INSIDERS

Wednesday, March 17th, 2010

INSIDE F&B Editor-In-Chief, Francine Cohen, along with a panel of some of NYC top cocktail and culinary minds gathered together on May 19th for the Manhattan Cocktail Classic to discuss some of NYC best summer spots.

Read the release below to see what Francine and other minds had to say about their favorite NYC Summer Spots!

Manhattan Cocktail Classic Press Release

MODERN DISTILERY AGE COVERS THE IRFS SHOW

Sunday, November 22nd, 2009



Modern Distillery Age
covers the International Restaurant & Foodservice show which featured Francine Cohen, Editor-In-Chief of Inside F&B, hosting 2 of 3 spirits seminars.