Posts Tagged ‘Pegu Club’

DON’T MISS – FEVER-TREE MEDITERRANEAN TONIC

Friday, August 31st, 2012

Hot for the new Fever-Tree mixer
By Francine Cohen

Our love affair with Fever-Tree’s Mediterranean tonic is, as with most love stories, a long and complicated one.

We were first introduced to this perfect for vodka pairing mixer in a clandestine way…Fever-Tree’s rep had just four bottles to share with Englishman Ben Scorah (also known as the head bartender for Chef John DeLucie’s exclusive restaurants The Lion and The Crown – www.thelionnyc.com, www.crown81.com) and lucky for us we were at the bar when the precious package was presented. Thankfully Scorah is the sharing type.

So, a few sips of deliciousness and we were hooked. The crisp bubbles! The fresh herbal notes that balanced well with quinine and made us want to order the entire left side of the menu! Vodka tonics, we finally had a reason to order you again. But alas, this elixir with its rosemary overtones wasn’t to be available in the States for over a year. Despite strong sales in the UK.

Leaving us lovelorn and suffering a stereotypical fate of begging the brand owners to make it available here. Finally, they listened. Charles Rolls, Fever-Tree’s co-founder says, “Fever-Tree Mediterranean Tonic is the next natural progression in our line of all natural premium mixers. Our goal has always been to optimally showcase premium spirits in cocktails and we recognize that certain different spirits require different flavor complements in cocktails. Our Mediterranean Tonic’s unique

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JAMES BEARD TURNS 25

Saturday, April 28th, 2012

By Francine Cohen and Victoria Ruvolo

“…showers bring May flowers.” And, the James Beard Awards.

Yes, it’s that time again. Time to see who steps onto the stage at Lincoln Center’s Avery Fisher Hall to accept the medal that announces to the hospitality industry that he (or she) is at the top of their game.

About a month ago the 2012 James Beard award nominees were announced, leaving the food world all a buzz. And the chatter will last up until late in the evening of May 7th, when the last award has been handed out and the last morsel of food created by the country’s best chefs and the last drop of champagne has been savored by the winners.

In celebrating the 25th anniversary of the foundation, and 23 years of bestowing these awards, it is evident that the James Beard Foundation is as much a winner as any of the stellar culinary and beverage artists who got a nod. James Beard Foundation President, Susan Ungaro, notes, “This year is the 25th anniversary of the foundation. And the 23rd year of the awards. Our awards committee wanted this year’s event to celebrate 25 years of American food at its best and salute the legacy of James Beard. Most notably, after our ceremony at Avery Fisher Hall, the grand tasting will feature chefs from all over the country each creating a recipe from one of James Beard’s cookbooks. He was not only a restaurant advisor/consultant, but also a mentor to a number of great restaurant owners and chefs; many of whom went on to win.”

She continues, “We are really excited about the fact that we’re playing up James Beard’s role in the development of the food world. How prescient he was

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ROCKS STARS

Monday, October 11th, 2010

Julie Reiner
By David Ransom

Julie Reiner’s favorite spirit is not what you probably think it is. As she’s a native of Hawaii, one would think that Julie’s dream drink would include exotic ingredients like pineapple, star fruit, and rum, and inspire visions of far off places like the north shore of Kauai or the white sand beaches of Fiji. However, while she does show a deft hand at creating masterful libations reminiscent of Gauguin’s South Pacific, her personal go-to drink is far more mainland than that. But rather than let the cat out of the bag in my own words, I think it may be best to let Julie tell us in hers…later.

As one of the world’s most accomplished and respected mixologists, Julie has helped define an industry, and along the way, built herself a mini empire of trendsetting cocktail bars that have been emulated countless times around the world. Strange as it may seem, while growing up the last thing Julie ever thought was that she’d end up in the business she’s in, or that she’d play such a major role in pioneering what we now call the world’s “cocktail culture.” Yet that’s what she’s done, and it may have been inadvertently due to the fact that she gets bored easily.

Spend some time with her, and one almost immediately notices that Julie has a somewhat restless spirit, visibly apparent in her mannerisms and constant need to out-do her last success and not rest on her laurels. So, it may not be such a stretch to say that boredom played a key role in making her who she is today, as lack of inspiration invariably leads one to want to change a situation to the way they feel it should be. And this is certainly true in Julie.

Like many young people first starting out in the job world, she was first drawn to the hospitality industry for the benefits it offered; like flexible hours, excitement, and quick money. Her first job, as a cocktail waitress at the Hotrod Café on Honolulu’s famed Waikiki Beach, was the perfect vehicle for this, and she did well there, but never dreamed of actually pursuing it as a career path. However, life has a strange way of dictating to us what we are born to do; and we are powerless to change it, no matter how hard we try. Calvin called it predestination, Aristotle and Taylor called it fatalism, and luckily for us, Julie’s experience at Hotrod Café lit an internal spark that remained burning no matter how hard she tried to extinguish it. And it kept coming back to life until she finally gave in and let it blaze the path to her future.

After the Hotrod Café, college was in her immediate future and, having spent her formative years on Oahu, and feeling there was lots more world to see, she decided to go to school as far from Hawaii

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SMALL SPIRITS ARE A BIG DEAL

Thursday, May 6th, 2010

A Micro Spirits Odyssey presented by Hush Cocktails

Manhattan is about to be awash in an unprecedented celebration of small batch spirits.

The Micro Spirits Odyssey, created by Hush Cocktails (www.hushcocktails.com) expressly for the Manhattan Cocktail Classic (www.manhattancocktailclassic.com), is a daylong event co-hosted by Chef Alexandra Guarnaschelli of Butter (www.butterrestaurant.com) comprised of a series of seminars and spirits tastings paired with the perfect small bites to honor the small artisan producers and welcomes the imbibers who love them.

Erin Williams of Hush explains why it came together, “What we at Hush Cocktails love about this event is that it is aimed at promoting the ‘underdog’ – that small producer who gets shut out of other events because they may not have the marketing budget that allows them to participate and get the exposure they deserve. The Micro Spirits Odyssey is being hosted in an elegant space, with exquisite cocktails and culinary pairings which is a luxury many of these small batch micro distilleries could not afford to produce on their budgets like many of the more prominent and established brands are able to do. As a small business ourselves, we understand the importance of support from our peers, and we wanted to extend that support to the folks who make our job possible- the creators and producers of spirits. Every big brand and company that exists today started out small, and with the support of our fellow boozehounds and connoisseurs alike making this event a success, we hope to create a community that can help build and shape our passions to evolve with success, and of course, a simply marvelous time!”

You can’t help but marvel at the lineup of seminars which will enable you to explore various aspects of the growing artisan distillery movement (see schedule below) and you’ll be wowed by the offerings of participating spirits producers (see list below) who will be pouring tastes in “Ground Control” as customized cocktails are offered by Hush Cocktails and guest bartenders: Eryn Reece of Mayahuel, Yael Vengroff of Pegu Club, Frankie Marshall of Clover Club,

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THE WORD ON THE STREET

Tuesday, April 27th, 2010

In Vino Veritas. Or Is It Veritas?
By John Henry

Photo by Jennifer Mitchell/Courtesy of Beam Global

The Word on the street rules. But the CHO elements (and I mean Carbon, Hydrogen and Oxygen of molecular alcohol) can definitely pit one’s word against another’s. We are in a business fueled by gossip and hearsay. From the outside, the modern corporate cubicle workplace looking in, it would seem that spirits business is a freewheeling one where people, drink, chat and maybe even wind up in strange sheets at the end of the night.

There is some truth to that. As there are in the divorces, whiskey widows, lipstick on the glass and strange flower expenses on the American Express bill. But a greater truth we seek. Just like the old Roman adage, in vino veritas. At least according to that imbiber. Let’s zero in a bit on the “word on the street.”

Rumors run rampant in this business. Especially amongst folks not often found out on the street. For instance, how about these gems: St Germain was offered $111 million by Heaven Hill and turned it down. Seeks 240 mil…William Grant has bought Tuthilltown…Pegu Club doesn’t serve

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