Posts Tagged ‘Tales of the Cocktail’

ONE TALE OF THE NEW TALES OF THE COCKTAIL

Friday, July 13th, 2018

Words and some pictures by Francine Cohen
Cow photograph courtesy of William Grant & Sons/Image by Jennifer Mitchell Photography

Photo by Francine Cohen

Photo by Francine Cohen

As we go racing towards Tales XVI talesofthecocktail.com and all plan to land in New Orleans next week it seemed an appropriate time to reflect on the past year.

My oh my have things changed! Sadly, some beloved members of the community are gone. New ownership has taken over the event, topics that weren’t generally discussed out loud in the past are now front and center on the schedule where they belong, and new programming like we’ve never seen before at this cocktail conference, awaits us.

And as if that all wasn’t enough, the 2018 edition of Tales of the Cocktail coincides with the city’s tricentennial celebration 2018nola.com. Three hundred years is a long time for anything to go on and time can take its toll, but New Orleans has proven resilient and renewed in its glory year after year, century after century. This city known for its architecture, charm and hospitality is also America’s birthplace of cocktails and a bastion of good times. So, it is fitting we gather in the Crescent City to celebrate the spirits industry old and new.

Celebrating the cocktail, spirits education, and one another’s company is both an old and new reason that people think of when they head for Tales. And, of course the parties. This year is no different. Or is it?

Over the years William Grant & Sons www.williamgrant.com has thrown memorable bashes at Tales. More than 10 years ago they invited us to gather at a Garden District mansion. And who can forget the one at the WWII museum where the team from EO www.employeesonlynyc.com shucked oysters and a cow patiently allowed itself to be milked in order to produce the ultimate á la minute Ramos Gin Fizz? And then there was the camel at the airport…

Photo by Francine Cohen

Photo by Francine Cohen

But perhaps the most memorable one of all may be the one that hasn’t happened yet. Yet everyone’s already talking about it…this year’s portfolio party that won’t have any of the portfolio brands served. That’s right…an entirely non-alcoholic party kicking off the world’s biggest cocktail conference.

Honestly, like many of you, we here at INSIDE F&B, have been skeptical about this event and the need to have it be all or nothing. But we’re embracing this new era at Tales; it fits in with our long held belief that Tales, and our business in general should you want to make a career of it, is a marathon, not a sprint.

So, to squash our skepticism we turned to Charlotte Voisey, Director Brand Advocacy at William Grant to explain why, where, and how they’re throwing a party that’s already on everyone’s mind. It’s only got a little bit to do with Tom Cruise and we’re not sure about the four legged friends. But more on that in a moment.

This evening already sits well in the mind of Sother Teague, the Beverage Director at Amor y Amargo www.amoryamargony.com and partner in Blue Quarter (and the soon to open Windmill –you heard it here first). Teague comments, “Do I think it’s strange to be putting on a party at a huge cocktail convention and not serve any cocktails? In any other city, I might. But in New Orleans, which is steeped in cocktails and cocktail culture? I think it’s the perfect place! We as a whole should focus on what we offer; which is service and hospitality. Somewhere in my handwritten employee manual I say, ‘we sell the lighting kept at the right level…, we sell hospitality – all that other stuff comes with it.’”

He continues, “We sell experiences. I don’t have to get you drunk to achieve that experience. But who knows how many people will be willing to suspend their disbelief and attend. Let’s hope they do, especially in a city that is known so much for drinking but has so much more than that to offer.”

Voisey and her team are excited to put every aspect of William Grant & Sons on offer; the brands and the people. And Neal Bodenheimer, one of the new owners of Tales of the Cocktail, is hoping that moving forward people will continue to appreciate Tales for the community tool that it is. Including the economic benefit it brings to his hometown.

So, without further ado, let’s hear what Charlotte has to say:

IFB: The press release says, “William Grant & Sons guarantees a truly unforgettable experience at this year’s Tales of the Cocktail festival – kicking off the week with a spirited, yet spirit-free, portfolio party. Getting back to the roots of education and focusing on responsible consumption for the bartender community, the independent family-owned Scottish distiller will throw a party with all its expected revelry and signature high-concept experiences – without serving alcohol.”

And Neal was quoted in the release saying this, ““We see a big opportunity for a fresh beginning with Tales of the Cocktail this year, and we’re ready to truly focus on what’s important to us – access to proper education, the welfare and wellbeing of bartenders and the importance of responsible consumption,” said Neal Bodenheimer, Tales of the Cocktail Co-Chairman of the Board of Directors. “We can think of no better partner than William Grant & Sons to join us in this effort, and we can’t wait to see what they have in store for us in New Orleans this year.”

And the entire industry instructs, “Please drink responsibly.”

So how is not drinking at all/no alcoholic beverages provided “drinking responsibly”? Is abstinence the best and only answer?

CV: The decision to go dry is simply about proving that we can get together as industry peers and professionals, network, learn, see what’s new and interesting and have a good time without the need to drink alcohol to do so. With industry events often lining up back to back every day of the week even outside of ‘Tales week’ we have to be able to do this. The William Grant & Sons portfolio party in particular is one of the first events of Tales so the idea of being able to enjoy what is arguably a “must-attend” event without any obligation (intended or otherwise) to drink is a responsible gesture from us to bartenders who have a full week of learning and networking ahead of them. We are not promoting abstinence, we will be promoting our brands on the night, we very much still want our guests to consider our brands for use in the bars when they return from Tales. The objective of this party remains the same since the first year we did it: throw a party to thank bartenders for their support during the past year.

IFB: How should we be looking at this alcohol free event — in a vacuum or cumulatively over the week of William Grant & Sons’ offerings?

CV: I think it is best to look at our full ‘dance card’ of events at Tales 2018. William Grant & Sons have a total of 13 events that allow us to participate and interact with the industry in a variety of different ways: straight up education in the seminars, trial of our brands in the tasting room, supporting the CAPs at breakfast time, sharing creative ideas at the spirited dinners and celebrating at the Spirited Awards and parties such as Beach Monkey and the Reyka Pool Party.

IFB: Last year you made a commitment to refreshing people with the departure lounge. I know it was open to just a select group of people. Is this another way, on a larger scale, to deliver a balanced Tales experience?

CV: You will be pleased to hear that The Hendrick’s of Ministry of Relaxation will be open at Tales this year again, on Sunday from 10am -5pm and it will be open to a larger number of people with our Ambassadors on hand to take reservations for some of the sought after ‘treatments and diversions’ that will be on offer. And yes, I would agree that the spirit-free party allows us to deliver even more of a balanced Tales experience to visiting bartenders, that is a lovely way to look at it.

IFB: What’s your answer to those who say, ‘how can a spirits company not promote their spirits and what does that say about what it is they produce, i.e. alcohol”?

CV: We will still be promoting our brands at the party. We are lucky to have a rich portfolio of not only spirits, but brands to bring to life, not to mention our team of Ambassadors who embody those brands. Furthermore, we recognize that a well-rounded bartender should be proficient in many areas of beverage, including spirit-free cocktails so we actually anticipate an opportunity to educate and inspire at the party, we want bartenders to leave feeling motivated to improve or start a spirit free cocktail section on their menu, alongside alcoholic cocktails.

IFB: Could you have imagined doing something this bold in past years? If not, why is now the right time? If so, why did it take 16 years of Tales?

CV: We have always strived to be bold and interesting with our parties and always considered the needs of the industry each year. For example, In 2014 we recreated the travels and writings of Charles H Baker to expose a younger set of bartenders coming up in the industry another slice of cocktail culture history, last year our mission was to celebrate diversity in the industry which is why we chose Studio Be as our venue with its striking, statement making artwork. Unfortunately, there were complications at the last minute and we had to switch venues but carried on the idea of inclusion by celebrating Love Supreme as our theme. In the early years it was more about introducing our brands to bartenders as they were lesser known 12 or so years ago. This year it was all about ‘how does the industry need supporting now, this year?’ or ‘what can we do to contribute to a positive environment’ and the idea of really getting behind responsible consumption seemed very appropriate, something we are very passionate about.

IFB: Will the drinks be a mix of sweet and savory? What can we expect to be sipping?

CV: I am thrilled to be working with the very talented Julia Momose, from Chicago, on the drinks for the party. Julia has made a name for herself as an authority in spirit free cocktails, so I approached Julia to consult on the menu for the event. Julia has been working with our Ambassador team to come up with cocktails that are still inspired by our brands yet remain spirit free. There will be a range of styles and flavors and even some of everyone’s favorite New Orleans classic cocktails to try, all with this year’s twist! We will also be working with our dear friends at the Chef’s Garden using their beautiful and flavorsome ingredients and garnishes. Most top chefs around the world have The Chef’s Garden on their supplier list and it is high time that that is the case for bartenders too.

IFB: What sort of activations do you plan to have going on that will encourage conversation when people are used to having drinks in hand that provide if not just a conversation piece, but also some liquid courage?

CV: There will still be plenty of drinks in hand and nibbles, we will have music and dancing and we will have various stations throughout the party where our Ambassadors will bring our brands to life in a variety of ways fitting our theme. There will be photo opportunities, a game of two, a speech and, most importantly, lots of merriment!

IFB: Can you tell us where the portfolio party is being held and what the theme is?

CV: Our venue this year is the iconic Mardi Gras World www.mardigrasworld.com. We have a great space right on the water with half of the party tented outside and half inside in the cool air conditioned space. And our theme this year is……. We are celebrating the 30th anniversary of the cult movie ‘Cocktail’! our activations will bring to life certain scenes from the film as we follow the world’s most famous bartender from New York City, to the dreamy beaches of Jamaica.

IFB: Will there be animals?

CV: I couldn’t possibly say.

IFB: Is there anything else about the William Grant & Sons opening portfolio party being non-alcoholic or the entire slate of programing that is a fresh approach to a new world of Tales that we didn’t ask about and you want to tell us about?

CV: To surmise, just as in years past we are very excited to be coming to Tales to connect with, listen to, support and ultimately enjoy the company of our extended bartender family. Our simple gesture with the party is one of support, a break from the norm. People have come to look forward to this party for new ideas and creativity and we intend to deliver once more.

This party, along with other fresh additions to the schedule, delivers a signal loud and clear that there’s something new going on in our industry. A change that is long overdue; a positive message about balance in light of excess; enjoyment and appreciation; exploration and a little abstinence. And embracing every way of life that walks through this industry like you never have before.

Looking forward to seeing y’all down in New Orleans where we will be embracing one another, (and maybe a cow or Tom Cruise), and this brave new world.

Photo by Jennifer Mitchell Photography

Photo by Jennifer Mitchell Photography

WIND OF CHANGE

Monday, July 6th, 2015

Time marches on and sweeps liquor industry events along
By Francine Cohen

Photo by Charlotte Otto-Bruc

Photo by Charlotte Otto-Bruc

Earlier than normal today I was up, and so ready to take my morning walk. Though my timing this morning wasn’t the only change I experienced, it definitely was a harbinger of what was to come and a reflection of what was behind us. Rummaging through my middle drawer, in search of a tank top to throw under my limited edition Louis649 (RIP) hoodie, I came across three branded tank tops; two from past Pig & Punch (http://www.bonvivants.com/pig-n-punch/) events and one from Perfect Puree (www.perfectpuree.com/). All three got tucked back into the drawer for various reasons; Pig & Punch because I generally don’t like to wear branded merchandise – whatever the cause – though I bought them to support something I believe in (plus, let’s be honest, a men’s XL is probably not the most flattering cut on me); and the Perfect Puree one went back in too because though it fits nicely it says “Perfect to Play With” on it and my experience having worn that out in public before is that it results in uncalled for funny looks, comments and knowing smiles from strangers. So best to leave that, and the Pig & Punch ones, aside and just remember to pack them for yoga class at Tales (talesofthecocktail.com/).

Wait, what?! Did I just say “yoga class at Tales?” When did this become a thing? And how? And why? What happened to it being just about learning about spirits, drinking spirits, talking about spirits and doing that all over again all week long?

Well, the answer to the first part of that question is easy; it became a thing three years ago when Perfect Puree hosted pool-side yoga sessions led by Kitty Amman (www.shakestir.com/kirstenamann). And it became an even bigger thing last year when Dushan Zaric and Natalie Bovis and Patricia Richards banded together to create the healthy mind & body sessions that included yoga and meditation. It became an even bigger thing when Novo Fogo (www.novofogo.com/) did their take on exercise at Tales and sponsored a run and when Bols (www.bols.com/splash.php?u=/) sponsored a bike ride years back.

But this wasn’t the only thing we’ve seen changing at Tales. Nor in the industry itself. First it was the shock of stalwart attendees finding that they couldn’t be there one year, and then the next and then the next because they had other business elsewhere keeping them busy. And now more than ever bartenders and brand reps are focused on their health, wealth, and well being. Years ago at Tales you’d see a group of cocktail professionals go from late, late, late night carousing in New Orleans and operating on little to no sleep to attending seminars and crisscrossing the city en masse; like one giant school of fish. Back then it was easy to make plans with friends and colleagues from other cities because you all had to be in pretty much the same place at the same time.

Photo by Jeff Anding

Photo by Jeff Anding

As Tales has expanded more and more of these bartenders who were sitting in the seminars are now leading them. And the marketing and PR professionals who work with them are finding more and more opportunities for their clients to sponsor these seminars, events and local dining and drinking experiences so they too are running off in disparate directions. Scheduling a catch up has, in many cases, been reduced to promises of a fly-by hug in the doorway of SoBou (www.sobounola.com/), scheduling a 2 AM beer at The Chart Room or a 4:30 AM sing-along at Alibi (www.alibineworleans.com/). Knowing full well that the best laid plans of mice and men…

This is a far cry from six or so years ago when Lesley Townsend and I were first introduced in the lobby of the Monteleone (hotelmonteleone.com/) as she landed at her first Tales of the Cocktail, ready to explore what Ann Tuennerman had created and figure out how to adapt that to what would eventually become the beloved Manhattan Cocktail Classic (www.manhattancocktailclassic.com/). But, now that the MCC is, in the words of Gothamist, “…effectively dead…” and Tales marches on, it will be most interesting to be part of it all in year 12 and see what happens next.

Change keeps a-coming.

Photo by Chris Granger

Photo by Chris Granger

EAT HERE NOW – NEW ORLEANS 2014

Friday, July 4th, 2014

A Local’s Guide to Where to Eat in New Orleans 2014
By Abigail Gullo

New Orleans narrow alley slightly larger

Welcome back, my Tales brothers and sisters! Did you survive last year? Good. How will you survive this year? By filling up on some of that good New Orleans cuisine. And guess what? Most of these places have very fine cocktails as well so you don’t have to stop the Tales of the Cocktail party!

I don’t know if you have heard, but New Orleans is the food capital of the world; and has been for some time, if you ask anyone from here. They’ll tell you that this is the last holdout of truly unique regional American cuisine. They’ll tell you there is nothing more American the melting pot of culture that you have in Cajun and Creole cuisine. And there isn’t. What there is is a host of places that have opened up since I gave you some solid advice last year. And there are new old places I have discovered and fell in love with here in my third year as a Nola resident. So here is a rundown of some of my favorites:

People asked me if I missed the Chinese food of NYC when I moved down here. How could I when there is such amazing Vietnamese food available here?! It’s no wonder since New Orleans and the surrounding areas have the highest population of Vietnamese outside of Vietnam. Since the 1970’s they have merged their culture into the continuing flux of cuisine here in NOLA and most of the best places can be found on the West Bank across the river, including the mind-bending Hong Kong Market (www.hongkongmarketnola.com). If you have a friend with a car, get them to take you here – it is a warehouse full of groceries, snacks and drinks that you would have trouble finding outside of Asia otherwise. I get my supply of Lady Slimming Beauty Tea here too. Yup. It’s all there in the name, folks. The market also has a noodle house, a sandwich shop and bubble tea so you can shop and fill your belly with a tasty Banh Mi or “Vietnamese Po Boy.”

You don’t have to wander far to get a taste of the authentic Vietnamese food New Orleans has to offer. Crasian is a new place that opened on Canal Street just a short walk away from the Hotel Monteleone (www.hotelmonteleone.com). It has some of the biggest Garden Rolls I have ever seen! They also have a nice selection of frozen bubble tea that will be perfect on a hot day. Remember, pouring some sample booze from Tales into your bubble tea to go is perfectly legal here in New Orleans. Personally I am looking forward to trying the Jasmine Green tea with some Tanqueray Old Tom Gin. Or any one with Mezcal… Seriously….any one.

Speaking of boozy Bubble Teas, Mopho (www.mophonola.com) up by City Park does a handsome business in modern Vietnamese food with a Nola twist and even has some booze filled Bubble teas on the menu. The Guns and Roses, with strawberry and Mezcal is my favorite, but there is nothing like a good Piña Colada and the Beachbum, served with either Flor de Cana or a spiced rum, is amazing. Also, the chicken wings there will change your life.

You should rent some bikes and do a chicken wing tour. Bike up my favorite street, Esplanade Ave until you hit City Park. Get some wings and cool drinks at Mopho and then bike down Orleans to Willie Mae’s Scotch House (www.zagat.com/r/willie-maes-scotch-house-new-orleans) for the world’s greatest fried chicken. Seriously. They hold the title, and for good reason; the chicken is

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ANATOMY OF A DRINK MENU

Thursday, June 12th, 2014

By Effie Panagopoulos

Photo courtesy of Avua Cachaça

Photo courtesy of Avua Cachaça

*****This story sat in the INSIDE F&B vault for four years, waiting for just the right moment to see the light of day. That day is now; and once we dusted it off and took another look at it we discovered it was just as fresh and relevant today as it was back then when it was written. Of course some things have changed; Gianfranco Verga is no longer the Beverage Director at Louis 649, and the Louis 649 TNT program is currently on hiatus as it undergoes a refresh, but despite these minor things that happened as time marches on it is interesting to see that some things never change.

Read it for yourself. And then attend a seminar at Tales (www.talesofthecocktail.com) like “The Art & Science of Cocktail Menus” (www.talesofthecocktail.com/events/art-science-cocktail-menus/) or “For Profit Consumer Education? Yes!” (www.talesofthecocktail.com/events/profit-consumer-education-yes/) and see what positive changes you can make happen in your bar, all because of a finely tuned menu…

Tuesday nights have become the new industry night, spurred by almost a year full of consecutive Tuesday Night Tastings at East Village cocktail bar, Louis 649 (www.louis649.com). Pioneered by Gianfranco Verga, Beverage Director at Louis 649, and going almost a year strong every Tuesday, the TNT’s like their eponymous song, and Good Times’ Jimmy Walker –are pretty darn dyno-mite. Every week offers the chance to try a wine or spirit you’ve never tasted; learn something new about a spirit you may always drink yet never knew anything about, or like on this chance evening, get to meet a leader in the industry and find out what makes him tick. What started as a weekly gathering of an industry-only crowd, has refreshingly become an ever-changing group of imbibing enthusiasts– a feat in and of itself.

A few Tuesdays back, I rushed over to get to my 7:00 feeding, for what I assumed would be an intimate presentation by one of New York’s preeminent poster boys for all things cocktail, Jim Meehan. But “rushing” in Greek-people-time means I got there at 7:05 (5 minutes late), and to my dismay Louis was already packed to the gills for their TNT (Tuesday Night Tastings). Well, Jim was only voted American Bartender of the Year last year, and it was only fitting that the cocktail community and common folk alike came out in droves to hear the secret workings of the mastermind behind the cocktail program at neighboring watering hole, PDT www.pdtnyc.com. You could taste the anticipation in the air as Jim, and his apprentice for the evening, Pernod Ricard’s (www.pernod-ricard.com)Jamie Gordon, were scurrying about to get the amuse-bouche drink to the thirsty, ornery crowd. Jim brushes past me and I am quickly reminded why I and the roomful of people like this guy so much. Tray of drinks in hand, he smiles a quick hello to me along with everyone in a 3 foot radius. You’d never know there was an ounce of stress in his body, as he acknowledges us with the warmth and grace of Mr. Rogers welcoming you to

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TALES OF THE COCKTAIL® ANNOUNCES TOP FOUR FINALISTS FOR THE 8TH ANNUAL SPIRITED AWARDS®

Thursday, June 12th, 2014

Tales of the Cocktail 2014 Logo with New Orleans

Coming to you from a webcam in an apartment in NYC Simon Ford and Jacob Briars initiated the inaugural broadcast of the top four finalists in each category of the 2014 Spirited Awards. As Ford notes, “Millions tune in for the Oscars, and we are going the same route for bars. There are more bartenders than actors [out there].”

And speaking of more…Briars explains, “This was the biggest and most comprehensive Tales Awards nominations pool ever.” With over 2,000 individual nominations and over 50 countries being represented with at least one nominee, the 135 judges were hard pressed to whittle it down to a list of four per category. Let’s see who we’ll be cheering on Saturday night at Tales during the Black and White themed 8th Annual Spirited Awards® show (although you know you’re all winners).

AMERICAN CATEGORIES:
American Bartender of the Year
• Jeff Bell (New York)
• Marcovaldo Dionysos (San Francisco)
• Bobby Heugel (Houston)
• Sean Kenyon (Denver)

Best American Brand Ambassador
• Brooke Arthur (House Spirits)
• Chris Patino (Pernod Ricard USA Portfolio)
• Neyah White (Suntory Japanese Whiskies)
• Angus Winchester (Tanqueray Gin)

Best American Cocktail Bar
• canon (Seattle)
• The Dead Rabbit (New York)
• Smuggler’s Cove (San Francisco)
• Williams & Graham (Denver)

Best American High Volume Cocktail Bar
• Employees Only (New York)
• Honeycut (Los Angeles)
• Polite Provisions (San Diego)
• Trick Dog (San Francisco)

Best American Restaurant Bar
• Clyde Common (Portland)
• Gramercy Tavern (New York)
• The NoMad (New York)
• nopa (San Francisco)

Best American Hotel Bar
• Clyde Common (Portland)
• The Hawthorne (Boston)
• Sable Kitchen & Bar (Chicago)
• The Spare Room (Los Angeles)

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EAT HERE NOW – NEW ORLEANS 2013

Tuesday, July 23rd, 2013

Do you know what it means to miss New Orleans?
By Abigail Gullo

Tales Walk 2013 Iron Man on N. Peters statue

“Baby please don’t go. Baby please don’t go. Baby please don’t go down to New Orleans, you know I love you so baby please don’t go.” – Big Joe Williams….and Muddy Waters and John Lee Hooker and Van Morrison and AC/DC and Aerosmith…..

I know you all long for New Orleans as you plan your annual summer trip down here and well after you leave. This city has a magical pull that brought many into its orbit. And you truly miss that good feeling when you are gone. But, this isn’t all I’m talking about; I am talking about missing New Orleans, the real New Orleans. While you are here you don’t want to miss the real New Orleans and the things that make it great.

I fell in love with this city during Tales of the Cocktails. Every year I came earlier and stayed longer. My boss and mentor, St John Frizell at Fort Defiance in Red Hook, Brooklyn went to college here and lived here until 1999. He said that New Orleans had a special magic and a real appreciation for hospitality and service. St John encouraged me when he said he saw that special light in me too and knew I would do well here. When an opportunity came up to work with the Brennan family, who has been running the best restaurants in New Orleans for over 100 years, I thought the signs were all pointing me leaving New York for New Orleans.

Tales 2013 Jackson Square with card reader
Brennan
So finally last year I just could not live without New Orleans any longer and I left the Big Apple for the Big Easy. There is lesson number one. There are many things not easy about living here. There is heat, hurricanes, violence, crumbling infrastructure and judging from the caterpillar sting I have on my

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THAT’S A LOT OF OUNCES

Saturday, July 13th, 2013

Bols Bartending Academy Uses a 670 oz glass to Build the World’s Largest Pousse Cafe

Remember when this happened?

Bols Koopstje crowd. jpg

Three years after setting a world record for the largest Kopstootje, those striving Bols folks are ready to set a new world’s record at Tales of the Cocktail – watch out for the world’s largest Pousse Café.

On July 19th in New Orleans, three years after their first world record was set Lucas Bols will attempt to set another record during Tales of the Cocktail by creating the world’s largest Pousse Café.

By doing so, Lucas Bols is reintroducing a forgotten art of cocktail making called layering. To showcase the complexity as well as at the excitement of layering a cocktail, the team of the Bols Bartending Academy will use a 670 oz glass and will layer over 10 different Bols Liqueurs and many other spirits on to set the record for the world’s largest Pousse Cafe cocktail ever made.

Historically served as a “coffee push” to add a little sweetness to an afternoon coffee, today the Pousse Cafe has become an independent style of cocktail making. A layered (or “stacked”) drink, sometimes called a pousse-café, is a kind of cocktail in which the slightly different densities of various liqueurs are used to create an array of colored layers, typically three to seven. The specific gravity of the liquid ingredients increases from top to bottom. Liqueurs with the most dissolved sugar and the least alcohol are densest and are put at the bottom. These include fruit juices and cream liqueurs. Those with the least water and the most alcohol, such as rum with 75% alcohol by volume, are floated on top.

It is said that the Pousse Cafe made its US debut in New Orleans in the mid-19th century. What we know for a fact is that

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A PASSION FOR PINEAPPLES

Thursday, July 11th, 2013

Once a symbol of wealth and hospitality, the time has come to restore the pineapple to its former glory
By Dean Callan, Monkey Shoulder Global Brand Ambassador

Dean Callan pineapple Dunmore.jpg

Here’s a question for all the bartenders, bar owners, mixologists and cocktail consumers about to descend upon New Orleans for Tales of the Cocktail – why don’t we see many pineapples in bars and on cocktail menus anymore? This once prized tropical fruit seems to have disappeared from view. But why is that?

This is a question that has been on my mind for some time now and one that will be answered on the opening day of this year’s Tales of the Cocktail festivities (www.talesofthecocktail.com/events/the-pineapple-a-symbol-of-hospitality/) at our seminar.

We need to restore the pineapple to its former glory. This mission, which we can discuss heartily on Wednesday, can be traced back to a trip I took to New York a few years ago. In search of cocktails, a friend and I had stumbled across Cienfuegos, a wonderfully quirky Cuban rum joint in New York’s East Village.

From an outstanding cocktail list (www.cienfuegosny.com/Cienfuegos.html), I chose the Isle of Manhattan Fizz, a rum and gin punch with coconut, lime, soda and one of my all-time favourite cocktail ingredients – pineapple.

This delicious combination got me wondering why we don’t see many pineapples in bars these days. How did this tropical fruit, once considered a symbol of wealth and hospitality, become so neglected by bartenders?

Not long after that drink was finished pineapples were once again on the topic of conversation – this time with my good friend, Jake Burger (www.talesofthecocktail.com/personality/jake-burger/). Jake shares my passion for pineapples – this is the bartender who created the infamous ‘Penis Enlarger’ cocktail, his take on the classic pineapple-inspired Piña Colada.

The seeds of our Tales of the Cocktail presentation were sown that night as

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