Posts Tagged ‘Tales of the Cocktail’

WIND OF CHANGE

Monday, July 6th, 2015

Time marches on and sweeps liquor industry events along
By Francine Cohen

Photo by Charlotte Otto-Bruc

Photo by Charlotte Otto-Bruc

Earlier than normal today I was up, and so ready to take my morning walk. Though my timing this morning wasn’t the only change I experienced, it definitely was a harbinger of what was to come and a reflection of what was behind us. Rummaging through my middle drawer, in search of a tank top to throw under my limited edition Louis649 (RIP) hoodie, I came across three branded tank tops; two from past Pig & Punch (http://www.bonvivants.com/pig-n-punch/) events and one from Perfect Puree (www.perfectpuree.com/). All three got tucked back into the drawer for various reasons; Pig & Punch because I generally don’t like to wear branded merchandise – whatever the cause – though I bought them to support something I believe in (plus, let’s be honest, a men’s XL is probably not the most flattering cut on me); and the Perfect Puree one went back in too because though it fits nicely it says “Perfect to Play With” on it and my experience having worn that out in public before is that it results in uncalled for funny looks, comments and knowing smiles from strangers. So best to leave that, and the Pig & Punch ones, aside and just remember to pack them for yoga class at Tales (talesofthecocktail.com/).

Wait, what?! Did I just say “yoga class at Tales?” When did this become a thing? And how? And why? What happened to it being just about learning about spirits, drinking spirits, talking about spirits and doing that all over again all week long?

Well, the answer to the first part of that question is easy; it became a thing three years ago when Perfect Puree hosted pool-side yoga sessions led by Kitty Amman (www.shakestir.com/kirstenamann). And it became an even bigger thing last year when Dushan Zaric and Natalie Bovis and Patricia Richards banded together to create the healthy mind & body sessions that included yoga and meditation. It became an even bigger thing when Novo Fogo (www.novofogo.com/) did their take on exercise at Tales and sponsored a run and when Bols (www.bols.com/splash.php?u=/) sponsored a bike ride years back.

But this wasn’t the only thing we’ve seen changing at Tales. Nor in the industry itself. First it was the shock of stalwart attendees finding that they couldn’t be there one year, and then the next and then the next because they had other business elsewhere keeping them busy. And now more than ever bartenders and brand reps are focused on their health, wealth, and well being. Years ago at Tales you’d see a group of cocktail professionals go from late, late, late night carousing in New Orleans and operating on little to no sleep to attending seminars and crisscrossing the city en masse; like one giant school of fish. Back then it was easy to make plans with friends and colleagues from other cities because you all had to be in pretty much the same place at the same time.

Photo by Jeff Anding

Photo by Jeff Anding

As Tales has expanded more and more of these bartenders who were sitting in the seminars are now leading them. And the marketing and PR professionals who work with them are finding more and more opportunities for their clients to sponsor these seminars, events and local dining and drinking experiences so they too are running off in disparate directions. Scheduling a catch up has, in many cases, been reduced to promises of a fly-by hug in the doorway of SoBou (www.sobounola.com/), scheduling a 2 AM beer at The Chart Room or a 4:30 AM sing-along at Alibi (www.alibineworleans.com/). Knowing full well that the best laid plans of mice and men…

This is a far cry from six or so years ago when Lesley Townsend and I were first introduced in the lobby of the Monteleone (hotelmonteleone.com/) as she landed at her first Tales of the Cocktail, ready to explore what Ann Tuennerman had created and figure out how to adapt that to what would eventually become the beloved Manhattan Cocktail Classic (www.manhattancocktailclassic.com/). But, now that the MCC is, in the words of Gothamist, “…effectively dead…” and Tales marches on, it will be most interesting to be part of it all in year 12 and see what happens next.

Change keeps a-coming.

Photo by Chris Granger

Photo by Chris Granger

EAT HERE NOW – NEW ORLEANS 2014

Friday, July 4th, 2014

A Local’s Guide to Where to Eat in New Orleans 2014
By Abigail Gullo

New Orleans narrow alley slightly larger

Welcome back, my Tales brothers and sisters! Did you survive last year? Good. How will you survive this year? By filling up on some of that good New Orleans cuisine. And guess what? Most of these places have very fine cocktails as well so you don’t have to stop the Tales of the Cocktail party!

I don’t know if you have heard, but New Orleans is the food capital of the world; and has been for some time, if you ask anyone from here. They’ll tell you that this is the last holdout of truly unique regional American cuisine. They’ll tell you there is nothing more American the melting pot of culture that you have in Cajun and Creole cuisine. And there isn’t. What there is is a host of places that have opened up since I gave you some solid advice last year. And there are new old places I have discovered and fell in love with here in my third year as a Nola resident. So here is a rundown of some of my favorites:

People asked me if I missed the Chinese food of NYC when I moved down here. How could I when there is such amazing Vietnamese food available here?! It’s no wonder since New Orleans and the surrounding areas have the highest population of Vietnamese outside of Vietnam. Since the 1970’s they have merged their culture into the continuing flux of cuisine here in NOLA and most of the best places can be found on the West Bank across the river, including the mind-bending Hong Kong Market (www.hongkongmarketnola.com). If you have a friend with a car, get them to take you here – it is a warehouse full of groceries, snacks and drinks that you would have trouble finding outside of Asia otherwise. I get my supply of Lady Slimming Beauty Tea here too. Yup. It’s all there in the name, folks. The market also has a noodle house, a sandwich shop and bubble tea so you can shop and fill your belly with a tasty Banh Mi or “Vietnamese Po Boy.”

You don’t have to wander far to get a taste of the authentic Vietnamese food New Orleans has to offer. Crasian is a new place that opened on Canal Street just a short walk away from the Hotel Monteleone (www.hotelmonteleone.com). It has some of the biggest Garden Rolls I have ever seen! They also have a nice selection of frozen bubble tea that will be perfect on a hot day. Remember, pouring some sample booze from Tales into your bubble tea to go is perfectly legal here in New Orleans. Personally I am looking forward to trying the Jasmine Green tea with some Tanqueray Old Tom Gin. Or any one with Mezcal… Seriously….any one.

Speaking of boozy Bubble Teas, Mopho (www.mophonola.com) up by City Park does a handsome business in modern Vietnamese food with a Nola twist and even has some booze filled Bubble teas on the menu. The Guns and Roses, with strawberry and Mezcal is my favorite, but there is nothing like a good Piña Colada and the Beachbum, served with either Flor de Cana or a spiced rum, is amazing. Also, the chicken wings there will change your life.

You should rent some bikes and do a chicken wing tour. Bike up my favorite street, Esplanade Ave until you hit City Park. Get some wings and cool drinks at Mopho and then bike down Orleans to Willie Mae’s Scotch House (www.zagat.com/r/willie-maes-scotch-house-new-orleans) for the world’s greatest fried chicken. Seriously. They hold the title, and for good reason; the chicken is

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ANATOMY OF A DRINK MENU

Thursday, June 12th, 2014

By Effie Panagopoulos

Photo courtesy of Avua Cachaça

Photo courtesy of Avua Cachaça

*****This story sat in the INSIDE F&B vault for four years, waiting for just the right moment to see the light of day. That day is now; and once we dusted it off and took another look at it we discovered it was just as fresh and relevant today as it was back then when it was written. Of course some things have changed; Gianfranco Verga is no longer the Beverage Director at Louis 649, and the Louis 649 TNT program is currently on hiatus as it undergoes a refresh, but despite these minor things that happened as time marches on it is interesting to see that some things never change.

Read it for yourself. And then attend a seminar at Tales (www.talesofthecocktail.com) like “The Art & Science of Cocktail Menus” (www.talesofthecocktail.com/events/art-science-cocktail-menus/) or “For Profit Consumer Education? Yes!” (www.talesofthecocktail.com/events/profit-consumer-education-yes/) and see what positive changes you can make happen in your bar, all because of a finely tuned menu…

Tuesday nights have become the new industry night, spurred by almost a year full of consecutive Tuesday Night Tastings at East Village cocktail bar, Louis 649 (www.louis649.com). Pioneered by Gianfranco Verga, Beverage Director at Louis 649, and going almost a year strong every Tuesday, the TNT’s like their eponymous song, and Good Times’ Jimmy Walker –are pretty darn dyno-mite. Every week offers the chance to try a wine or spirit you’ve never tasted; learn something new about a spirit you may always drink yet never knew anything about, or like on this chance evening, get to meet a leader in the industry and find out what makes him tick. What started as a weekly gathering of an industry-only crowd, has refreshingly become an ever-changing group of imbibing enthusiasts– a feat in and of itself.

A few Tuesdays back, I rushed over to get to my 7:00 feeding, for what I assumed would be an intimate presentation by one of New York’s preeminent poster boys for all things cocktail, Jim Meehan. But “rushing” in Greek-people-time means I got there at 7:05 (5 minutes late), and to my dismay Louis was already packed to the gills for their TNT (Tuesday Night Tastings). Well, Jim was only voted American Bartender of the Year last year, and it was only fitting that the cocktail community and common folk alike came out in droves to hear the secret workings of the mastermind behind the cocktail program at neighboring watering hole, PDT www.pdtnyc.com. You could taste the anticipation in the air as Jim, and his apprentice for the evening, Pernod Ricard’s (www.pernod-ricard.com)Jamie Gordon, were scurrying about to get the amuse-bouche drink to the thirsty, ornery crowd. Jim brushes past me and I am quickly reminded why I and the roomful of people like this guy so much. Tray of drinks in hand, he smiles a quick hello to me along with everyone in a 3 foot radius. You’d never know there was an ounce of stress in his body, as he acknowledges us with the warmth and grace of Mr. Rogers welcoming you to

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TALES OF THE COCKTAIL® ANNOUNCES TOP FOUR FINALISTS FOR THE 8TH ANNUAL SPIRITED AWARDS®

Thursday, June 12th, 2014

Tales of the Cocktail 2014 Logo with New Orleans

Coming to you from a webcam in an apartment in NYC Simon Ford and Jacob Briars initiated the inaugural broadcast of the top four finalists in each category of the 2014 Spirited Awards. As Ford notes, “Millions tune in for the Oscars, and we are going the same route for bars. There are more bartenders than actors [out there].”

And speaking of more…Briars explains, “This was the biggest and most comprehensive Tales Awards nominations pool ever.” With over 2,000 individual nominations and over 50 countries being represented with at least one nominee, the 135 judges were hard pressed to whittle it down to a list of four per category. Let’s see who we’ll be cheering on Saturday night at Tales during the Black and White themed 8th Annual Spirited Awards® show (although you know you’re all winners).

AMERICAN CATEGORIES:
American Bartender of the Year
• Jeff Bell (New York)
• Marcovaldo Dionysos (San Francisco)
• Bobby Heugel (Houston)
• Sean Kenyon (Denver)

Best American Brand Ambassador
• Brooke Arthur (House Spirits)
• Chris Patino (Pernod Ricard USA Portfolio)
• Neyah White (Suntory Japanese Whiskies)
• Angus Winchester (Tanqueray Gin)

Best American Cocktail Bar
• canon (Seattle)
• The Dead Rabbit (New York)
• Smuggler’s Cove (San Francisco)
• Williams & Graham (Denver)

Best American High Volume Cocktail Bar
• Employees Only (New York)
• Honeycut (Los Angeles)
• Polite Provisions (San Diego)
• Trick Dog (San Francisco)

Best American Restaurant Bar
• Clyde Common (Portland)
• Gramercy Tavern (New York)
• The NoMad (New York)
• nopa (San Francisco)

Best American Hotel Bar
• Clyde Common (Portland)
• The Hawthorne (Boston)
• Sable Kitchen & Bar (Chicago)
• The Spare Room (Los Angeles)

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EAT HERE NOW – NEW ORLEANS 2013

Tuesday, July 23rd, 2013

Do you know what it means to miss New Orleans?
By Abigail Gullo

Tales Walk 2013 Iron Man on N. Peters statue

“Baby please don’t go. Baby please don’t go. Baby please don’t go down to New Orleans, you know I love you so baby please don’t go.” – Big Joe Williams….and Muddy Waters and John Lee Hooker and Van Morrison and AC/DC and Aerosmith…..

I know you all long for New Orleans as you plan your annual summer trip down here and well after you leave. This city has a magical pull that brought many into its orbit. And you truly miss that good feeling when you are gone. But, this isn’t all I’m talking about; I am talking about missing New Orleans, the real New Orleans. While you are here you don’t want to miss the real New Orleans and the things that make it great.

I fell in love with this city during Tales of the Cocktails. Every year I came earlier and stayed longer. My boss and mentor, St John Frizell at Fort Defiance in Red Hook, Brooklyn went to college here and lived here until 1999. He said that New Orleans had a special magic and a real appreciation for hospitality and service. St John encouraged me when he said he saw that special light in me too and knew I would do well here. When an opportunity came up to work with the Brennan family, who has been running the best restaurants in New Orleans for over 100 years, I thought the signs were all pointing me leaving New York for New Orleans.

Tales 2013 Jackson Square with card reader
Brennan
So finally last year I just could not live without New Orleans any longer and I left the Big Apple for the Big Easy. There is lesson number one. There are many things not easy about living here. There is heat, hurricanes, violence, crumbling infrastructure and judging from the caterpillar sting I have on my

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THAT’S A LOT OF OUNCES

Saturday, July 13th, 2013

Bols Bartending Academy Uses a 670 oz glass to Build the World’s Largest Pousse Cafe

Remember when this happened?

Bols Koopstje crowd. jpg

Three years after setting a world record for the largest Kopstootje, those striving Bols folks are ready to set a new world’s record at Tales of the Cocktail – watch out for the world’s largest Pousse Café.

On July 19th in New Orleans, three years after their first world record was set Lucas Bols will attempt to set another record during Tales of the Cocktail by creating the world’s largest Pousse Café.

By doing so, Lucas Bols is reintroducing a forgotten art of cocktail making called layering. To showcase the complexity as well as at the excitement of layering a cocktail, the team of the Bols Bartending Academy will use a 670 oz glass and will layer over 10 different Bols Liqueurs and many other spirits on to set the record for the world’s largest Pousse Cafe cocktail ever made.

Historically served as a “coffee push” to add a little sweetness to an afternoon coffee, today the Pousse Cafe has become an independent style of cocktail making. A layered (or “stacked”) drink, sometimes called a pousse-café, is a kind of cocktail in which the slightly different densities of various liqueurs are used to create an array of colored layers, typically three to seven. The specific gravity of the liquid ingredients increases from top to bottom. Liqueurs with the most dissolved sugar and the least alcohol are densest and are put at the bottom. These include fruit juices and cream liqueurs. Those with the least water and the most alcohol, such as rum with 75% alcohol by volume, are floated on top.

It is said that the Pousse Cafe made its US debut in New Orleans in the mid-19th century. What we know for a fact is that

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A PASSION FOR PINEAPPLES

Thursday, July 11th, 2013

Once a symbol of wealth and hospitality, the time has come to restore the pineapple to its former glory
By Dean Callan, Monkey Shoulder Global Brand Ambassador

Dean Callan pineapple Dunmore.jpg

Here’s a question for all the bartenders, bar owners, mixologists and cocktail consumers about to descend upon New Orleans for Tales of the Cocktail – why don’t we see many pineapples in bars and on cocktail menus anymore? This once prized tropical fruit seems to have disappeared from view. But why is that?

This is a question that has been on my mind for some time now and one that will be answered on the opening day of this year’s Tales of the Cocktail festivities (www.talesofthecocktail.com/events/the-pineapple-a-symbol-of-hospitality/) at our seminar.

We need to restore the pineapple to its former glory. This mission, which we can discuss heartily on Wednesday, can be traced back to a trip I took to New York a few years ago. In search of cocktails, a friend and I had stumbled across Cienfuegos, a wonderfully quirky Cuban rum joint in New York’s East Village.

From an outstanding cocktail list (www.cienfuegosny.com/Cienfuegos.html), I chose the Isle of Manhattan Fizz, a rum and gin punch with coconut, lime, soda and one of my all-time favourite cocktail ingredients – pineapple.

This delicious combination got me wondering why we don’t see many pineapples in bars these days. How did this tropical fruit, once considered a symbol of wealth and hospitality, become so neglected by bartenders?

Not long after that drink was finished pineapples were once again on the topic of conversation – this time with my good friend, Jake Burger (www.talesofthecocktail.com/personality/jake-burger/). Jake shares my passion for pineapples – this is the bartender who created the infamous ‘Penis Enlarger’ cocktail, his take on the classic pineapple-inspired Piña Colada.

The seeds of our Tales of the Cocktail presentation were sown that night as

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LADIES WHO LUNCH

Monday, July 8th, 2013

1st Annual Dame Hall of Fame Luncheon is on July 18th
By Francine Cohen

TOTC 2012 Dame Hall of Fame luncheon table set

Follow the hats on July 18th and you’ll notice that the ladies are at it again – celebrating their past accomplishments and looking towards an even brighter future that will be revealed at this year’s Dame Hall of Fame luncheon at Tales of the Cocktail 2013 (www.talesofthecocktail.com). This the day for some serious celebrating of the strides women have made in the spirits industry, and all are welcome at this celebratory luncheon held at the Omni Royal Orleans Hotel (www.omnihotels.com/FindAHotel/neworleansroyalorleans).

Returning sponsor Hollis Bulleit, World Ambassador for Bulleit Bourbon & Rye, explains why she and her brand are coming back for the sophomore year of this event that is co-sponsored by LUPEC (Ladies United for the Preservation of Endangered Cocktails), “The Dame Hall of Fame means to me that I get to celebrate with my peers the breaking of another glass ceiling. It is a place for me to be proud of my accomplishments and taking the risk to add a feminine perspective and queer perspective in an industry that up until quite recently had a lot of rules on the right way to enjoy brown spirits.”

Having women lead the way on the right way to enjoy brown spirits, and spirits of every hue, is a far cry from the days when when women weren’t even allowed in bars. Now they’re shaking up the entire industry as mixologists, bar owners, ambassadors and more. It wouldn’t be possible without the ongoing dialogue and mentorship that LUPEC engenders throughout the year and, since LUPEC events are not simply brand commercials, that is why organizers decided to add an engaging educational component to this year’s luncheon via a Q&A session that will foster spirited conversation. LUPEC NYC President Lynnette Marrero notes, “It is important for LUPEC events at Tales of the Cocktail to be a chance for brands to interact with our members and to share their unique brand stories with our fan base.”

TOTC 2012 Dame Hall of Fame Lillet ladies talking

The luncheon’s supporting brands

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