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BOOZE NEWS YOU NEED TO KNOW: DONQ & DEATH’S DOOR

July 20, 2011

Destilería Serrallés and Death’s Door Spirits Forge a Ground-Breaking Multi-Functional Strategic Partnership

Destilería Serrallés, Inc. (www.donq.com) and Death’s Door Spirits, LLC (www.deathsdoorspirits.com) have inked a long-term, co-operating U.S. distribution & marketing agreement.

This alliance brings together two “brand-first” companies that are at the forefront of “craft & quality” functionality in creating award-winning brands. Both companies share a passion for high-quality spirits distilled from natural ingredients and strive to bring innovation and sustainability to all aspects of their products and practices.

For Destilería Serrallés, through its U.S. distribution arm Serrallés USA, this venture bolsters its arsenal beyond world-class rums in bringing to a new market a craft gin, vodka and white whisky. This makes it a portfolio that is not only diverse, but also attractive to new audiences and accounts in all 50 states. This partnership will also enable a two-way flow of “best practices” knowledge and insight between companies: both in terms of marketing, but also and with respect to each company’s cutting-edge product development and sustainability credos. For Death’s Door Spirits, it will now have a national footprint to further grow its emerging portfolio of artisanal products via Serrallés USA’s national distribution network. This partnership also opens up a larger platform for Death’s Door Spirits to set the benchmark for what both sides believe American “craft” spirits should represent.

In addition to providing its experience and proven track record, Destilería Serrallés will also take an advisory role in the expansion of Death’s Door Spirits’ operations and distillation facilities in Wisconsin as the small-craft brand seeks to build greater production capacity to match the fast rising demand for its products. Death’s Door Spirits will take an active role in brand and product innovation with Destilería Serrallés as the fastest growing U.S. rum maker looks to expand its product line.

“We are extremely pleased to have Death’s Door Spirits as a strategic partner. As a successful small, upstart company, Death’s Door Spirits has shown that strong passion and clear voice are welcome in the spirits industry. We look forward to setting a new standard of “brand-building” in the spirits industry. Furthermore, we believe the strategic partnership with Death’s Door Spirits is crucial to sustaining the momentum our company has as an emerging industry leader,” says John Eason, Vice President & National Sales Manager at Serrallés USA.

“This opportunity has tremendous upside for both parties,” explained Brian Ellison, President and CEO of Death’s Door Spirits. “As Death’s Door Spirits has grown, we have always looked for greater avenue to tell our story to a larger audience. I feel the values and vision that both the Serrallés family and John Eason’s team holds matches closely with our core values: commitment to quality, focus on all aspects of the production process from ground to glass, and vigilance toward sustainability.”

The two companies will remain independent entities, with Death’s Door Spirits National Sales Director, John Kinder, working in tandem with the Serrallés USA sales & marketing teams under the leadership of Mr. Eason.

About Destilería Serrallés, Inc.:
As one of America’s oldest-owned and operated family businesses, Destilería Serrallés has been producing some of the world’s leading rums for over 145 years. Its flagship brand DonQ, Puerto Rico’s premium rum, is the #1 selling rum brand on the island, where more than 70% of the rum consumed in the USA is produced. DonQ is produced by Destilería Serrallés Inc., in Ponce, Puerto Rico and distributed by Serrallés USA, Stamford CT. Destilería Serrallés’ portfolio includes: DonQ Cristal, DonQ Gold, DonQ Añejo, DonQ Gran Añejo and DonQ Limón, DonQ Coco, DonQ Mojito, BlackBeard Spiced Rum and Palo Viejo. Destilería Serrallés also owns the Ponce Hilton and Golf Resort; a real estate development business, and an environmental services business Please visit us at www.donq.com and follow us on www.facebook.com/#!/DonQ and @donqrum.

About Death’s Door Spirits, LLC:
Death’s Door Spirits takes its name with the treacherous body of water, Death’s Door Passage, which separates Washington Island from the Wisconsin mainland. Founders of the company began working with families on Washington Island back in 2005 to begin restoring and promoting the farming traditions that had died out in the 1970’s. Since 2008, Death’s Door Spirits has been winning awards and recognition for their vodka, gin and white whisky while helping the farmers on Washington Island grow its acreage from five (5) to nearly 1,200. Please visit us at www.deathsdoorspirits.com and follow us on www.facebook.com/DeathsDoorSpirits and www. twitter.com/#!/deathsdoor.

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