Food for Thought
Price of limes driving you nuts? So nuts that you know that the price savings to be found in ordering a packer’s case won’t do the trick and you’re just going to re-engineer the menu a little sooner than later or raise your prices?
Well, stop pulling your hair out trying to figure out if you can pull one over on your guests by substituting lemons for limes like that sneaky Thai restaurant did to your Pad Thai on Wednesday and consider some new flavors for your drinks.
Perfect Puree has a lot to choose from, but best of all, you can give them a whirl without a lot of commitment and waste, thanks to the brand’s new sampling size, a sealed 2 oz. cups* that replaces the 3 oz sample cups that were non-sealed, not one time use and couldn’t be left behind by foodservice distributor reps because they needed them for another call.
Michele Lex, Director of Marketing and Sales Operation, explains, “We are excited to ring in 2014 with the launch of our new direct sample program for foodservice professionals! So much of what we learned last year going from city to city and talking to bartenders and chefs helped us to create this program which is really an iteration of what we have done for 25 years, deliver flavor. Now we bring it to their doorstep. We switched it up going all direct sampling and took the sampling away from the food distributor level so now you can order samples directly.”
Those direct samples, which will be shipped out every weekday but Friday, will arrive promptly, up to eight at a time. That many flavors gives chefs and bartenders a nice opportunity to play around and experiment with various recipes. Lex comments, “Now it is something a bartender or chef can play with at their leisure. They can do it with their team and have some fun with it.”
The fun begins when the order is placed, as Lex explains, “When we get a request for samples we pick up the phone and call them back and engage in that dialogue to ask “what are you doing?” so that we can really provide them with the most efficient use of the sampling program. Plus, it is a way for us to have a touch point for their thinking outside the box.”
With myriad flavors to choose from, plus two seasonal flavors to be launched in May and September now is the time to start thinking about ordering directly through www.perfectpuree.com and finding your fruit inspiration. Who knows, you and your recipes may end up featured on the Perfect Puree website.
*Zests and ginger and roasted red pepper samples, traditional commercial use flavors, come in full jars to accommodate the needs for manufacturers and bakers who require a larger sample size for test recipes.