Cherry Heering 2012 Sling Competition
By Francine Cohen

The other night we had the misfortune of dining at a restaurant with a desultory cocktail list. Braving the waters in the spirit of professional research we selected one to try. Alas, the wrong choice. When we saw Rob Ferrara, the award winning head bartender at The Dutch Miami (, later that evening he admonished us, “You should have ordered a Singapore Sling. They do a good Singapore Sling.” He added, “But then again, shouldn’t everyone?”

We certainly hope so! And so, since CHERRY HEERING® liqueur ( just proudly announced a call for entries for the 2012 Heering Sling Award culminating this October 9th & 10th, 2012 at the Bar Convent Berlin (, we challenge you to dig down deep and see if you have what it takes wow the judges and end up in Berlin this October to show off how you Sling.

CHERRY HEERING® liqueur, one of the first global brands and the original cherry brandy of choice by bartenders worldwide, has become an indispensable component of trendsetting and classic cocktails and none more famous than the Singapore Sling.

As the most important contribution to the legendary Singapore Sling, CHERRY HEERING® liqueur has established itself as an accessory that adds lavishness, extravagance and civilization to the cocktail mix and is looking for the best bar talent in the world to re-write cocktail history by creating their version of the Sling using CHERRY HEERING® liqueur.

Adele Robberstad, CEO of Peter F Heering, says, “The 2012 Heering Sling Award brings an all time bartender favorite in the Singapore Sling front and center challenging their creative bar talents while keeping true to Cherry Heering liqueur. Cherry Heering liqueur continues to be top of mind for the most talented and unique bartenders in the world, they have all helped bring back Cherry Heering liqueur and this competition is for them”

One US contestant will be chosen in New York City by an esteemed panel of judges and flown to Berlin, Germany to compete in the finals, at the 2012 Heering Sling Award sponsored by Mixology Magazine a leading European trade publication.

The Sling is one of the oldest beverages in general and was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle’s Hotel in Singapore.

For full rules, and to enter your recipe, visit between August 15th & September 15th or to receive more information by email please contact



The following promotion is intended for play and participation in the United States only and shall be construed and evaluated according to the laws of the United States. Participants must be legal U.S. residents in States other than AL, CA, CT, ID, IN, ME, MD, MI, MN, MS, MT, NE, NC, VT, and WY. Heering Sling Award Contest Official Rules


1. Sponsor. The Contest is sponsored by Sazerac Company, Inc., 3850 N Causeway Blvd, Suite 1695. Metairie, LA 70002 (“Sponsor”).

2. Contest Period. Contest begins at 12:00 a.m. CDT on August 15, 2012, and ends at 11:59:59p.m. CDT on September 15, 2012 (the “Contest Period”).

3. Eligibility: Open to legal residents of the United States (excluding Alabama, Connecticut, California, Idaho, Indiana, Maine, Maryland, Michigan, Minnesota, Mississippi, Montana, Nebraska, North Carolina, Utah, Vermont, Wyoming, ) and the District of Columbia who are 21 years of age or older. Employees of Sazerac Company, Inc., its agents, affiliates, subsidiary and parent companies, sales representatives, distributors, wholesalers, licensees, advertising and promotion agencies and members of the immediate families (spouse, parents, children, siblings and their spouses) and households members of each such employee are not eligible to enter to win. Employees of alcohol beverage retailers and distributors are not eligible to enter or win.

4. How to Enter: To enter the Heering Sling Award Contest (the “Contest”), register at (the “Website”) and submit your original Sling cocktail recipe containing a minimum of 2 oz. of Cherry Heering (no home-made infusions or syrups are allowed) between 12:00:00 a.m. CDT on 8/15/12 and 11:59:59 p.m. CDT on September 15, 2012 (“Promotion Period”). Complete the official entry form, including your cocktail recipe and name (“Recipe”), your name, address, date of birth, daytime telephone number, and a color photo of your cocktail (inclusion of Cherry Heering bottle in the photo with cocktail is optional and will not affect your score) (collectively, the “Entry”); then submit your Entry per the instructions on the Website. Entries must be received no later than 11:59:59 p.m. CDT on September 15, 2012. Multiple Recipes per entrant are allowed but each Recipe must be submitted separately. Sponsor is not responsible for late, lost, illegible, incomplete or misdirected entries or for entries that are incorrect or inaccurate whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in or program malfunctions, or other errors, failures or delays in computer transmissions or network connections that are human or technical in nature. All Recipes, photos, and entry information become the property of the Sponsor and will not be returned. Please see the Sponsor’s privacy policy at (“Legal Notice”) for details of our policy regarding the personal information collected in connection with this Contest. The terms of such privacy policy are incorporated into, and considered part of, these Official Rules.

5. All photos must be in the following file formats: jpg, .png or .gif, and no more than 4 MB. Recipes must be in English, must include exact U.S. measurements, list of ingredients and step-by-step preparation instructions. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to all entrants.

6. BY SUBMITTING A RECIPE, ENTRANT ACKNOWLEDGES THAT HIS/HER RECIPE MAY BE POSTED ON SPONSOR’S WEBSITE, IN SPONSOR’S DISCRETION. Submission of a Recipe grants Sponsor and its agents an unlimited, worldwide, perpetual, license and right to publish, use, publicly perform the Recipe in any way, in any and all media, without limitation, and without consideration to the entrant. Entrants hereby waive in favor of Sponsor, all rights of “Droit Moral” or “Moral Rights of Authors” or any similar rights or principles of law that winner may now or later have to his/her Recipe. Sponsor reserves the right to alter, change or modify the entrant’s Recipe, in its sole discretion.

7. By submitting a Recipe, you agree that your submission is gratuitous and made without restriction, and will not place Sponsor under any obligation, that Sponsor is free to disclose or otherwise disclose the ideas contained in the Recipe on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your Recipe, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than you. By entering, you acknowledge that Sponsor has no obligation to use or post any Recipe you submit.

8. By submitting a Recipe you warrant and represent that it: (a) is your original work, (b) has not been previously published, (c) has not previously won awards, (d) does not infringe upon the copyrights, trademarks or other intellectual property rights of any person or entity; (e) that publication of the Recipe via various media including the Website, will not infringe on the rights of any third party rights. You agree to indemnify and hold harmless, Sponsor from any claims to the contrary.

9. Grand Prize Winner Selection: Round 1: All eligible Entries with a Cocktail Photo will be judged by a group of house mixologists, from Peter F. Heering in Sweden, on or about September 19, 2012 according to the following judging criteria: 50 points: Taste (contribution of Cherry Heering to cocktail) 20 points: Interpretation of Theme 15 points: Cocktail Naming 15 points: Presentation/Look

10. The entrants who submit the ten (10) highest scoring recipes will be deemed Finalists and move on to Round 2 judging. Round 2: The Finalists’ Recipes will be judged by a U.S. Jury of professional industry experts in New York City on or about September 22, 2012 according to the same judging criteria in Round 1. The Recipe that receives the highest overall score will be deemed the Grand Prize winning Entry, and the entrant who submitted the recipe will be deemed the Grand Prize winner, subject to verification. Only one Grand Prize will be awarded. In the unlikely event of a tie for the Grand Prize, the Entry with the highest score from Round 1 will be declared the winning Entry. Judges decisions will be final and binding on all matters relating to the contest.

11.. Grand Prize Winner Notification: Grand Prize Winner will be notified by certified mail, phone and/or email and will be required to sign and return an affidavit of eligibility and liability/publicity release within five (5) days of notification or prize will be forfeited and an alternate winner selected according to the above-criteria. Return of any prize notification or prize as undeliverable will result in forfeiture of prize.

12. By accepting a prize, the winner agrees to irrevocably assigns and transfers to Sponsor all of his/her right, title and interest in and to his/her Recipe, including all but not limited to all copyright and trademark rights which he or she may have, in the United States and worldwide, therein, for consideration, the receipt and sufficiency of which is hereby acknowledged. Upon request of Sponsor, winners shall execute and deliver such additional instrument of assignment, as may be solely deemed by Sponsor, reasonably necessary to establish the ownership of record of the right, title and interest in and to the Recipe and of the copyrights transferred. Should Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of Sponsor’s rights and Sponsor may at a later time request the assignment.

13. One (1) Grand Prize: A trip to Berlin, Germany for 2 nights for one (1) person on October 9-10, 2012 to showcase the winning Sling recipe at the Heering Sling Awards event at the Bar Covent Berlin, including round trip economy class airfare from a major U.S. airport near winner’s residence to Berlin and 2 nights standard hotel accommodation. Airline and hotel will be determined by Sponsor in its sole discretion. Winner must be able to travel on dates specified above or prize will be forfeited. Winner will also receive 500 Euros and a special cocktail shaker created by Danish designer, Arne Jacobsen. Approximate Retail Value (“ARV”): $2,000 Meals, gratuities, luggage fees, incidental hotel charges and any other unspecified travel-related expenses and the sole responsibility of winner. Actual value of trip may vary based on point of departure and airfare fluctuations. Any difference between stated approximate retail value and actual value of Prize will not be awarded. Winner is solely responsible for having all necessary travel documents (e.g., a valid Passport) required for travel. No prize transfers, cash redemptions or substitutions except by Sponsor as provided herein. Sponsor reserves the right, in its sole discretion, to award a prize of equal or greater value should the advertised prize become unavailable. All prizes will be awarded, provided they are properly claimed. Winners will be responsible for all applicable taxes.

14.. General Terms: By entering, participants (a) agree to be bound by the official rules and the decisions of the judges; (b) agree to release Sponsor and its agents from any and all liability, loss, damage or injury resulting from participation in this Contest or any prize-related activity; and (c) consent to the use of his/her name and/or likeness for advertising and promotional purposes in connection with this brand, unless prohibited by law. Subject to federal, state and local laws and regulations. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information, whether caused by Website users, or by any equipment or programming associated with or utilized in this Contest; and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of the Website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry process or operation of Contest or to be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Sponsor is not responsible for injury or damage to participant’s or any other person’s computer related to or resulting from participating in this Contest or downloading or copying materials from or use of Website. Sponsor reserves the right in its sole discretion to modify, suspend or cancel the electronic portion of this Contest should fraud, virus, bugs or other causes beyond the control of the Sponsor corrupt the administration, security or proper play of the Contest. By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Illinois, without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts located in Louisiana.

15.. Winners List: For the name of the Grand Prize winner, send an email to be received no later than October 11, 2012 to

© 2012 Sazerac Company, Inc. All rights reserved.

“Heering Cherry Liqueur, 24% alcohol by vol. (48 proof), Imported by Sazerac Company, Inc., Metarie, LA

SAZERAC is a registered trademark of Sazerac Company, Inc. HEERING is a registered trademark of Peter F. Heering AB.